---
title: "Black and White Cardigan Womens — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/black-and-white-cardigan-womens"
last_updated: "2026-08-09T19:17:55.213Z"
locale: en
meta:
description: "Niche score 45/100 · $44K/yr market · 238K searches/yr · $23.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $44K/yr market · 238K searches/yr · $23.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Cardigan Womens — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white cardigan womens**
**Skip it**
High returns (9.7%) — this niche doesn't clear our bar today.
Market size 11Growth 11Conversion 10Competition 91Returns 8Price range 86Avg price 95Brand share 68Review moat 60Quality gap 70
**Avg price**
**Incredible****$23.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$9.61–$59.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,106.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$44K**
$44K/yr · 238K searches
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black and white cardigan womens is a $44K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white cardigan womens market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$30K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#658**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**64%**
Top 20: 96%
**Top-5 click share**
**24%**
Top 20: 55%
**Open market**
**30%**
- onlypuff18% - LILLUSORY14% - LATAHUO12% - Amazon Essentials11% - Saodimallsu10% - Trendy Queen5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -28.4% search growth over the last 90 days.
10K6KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/black-and-white-cardigan-womens/trend)
## **Top black and white cardigan womens search terms**
- **striped cardigans for women**93K/yr-33.0%0.2% conv. - **lillusory cardigan**25K/yr-8.9%1.1% conv. - **black and white striped cardigan**16K/yr+0.5%0.6% conv. - **black and white cardigan womens**21K/yr-41.9%0.2% conv. - **womens striped cardigan**21K/yr-50.6%0.3% conv. - **stripe cardigan**13K/yr-23.4%0.1% conv. - **illusory**10K/yr+4.6%0.1% conv. - **navy striped cardigan**5K/yr+48.8%0.0% conv. - **stripe cardigan for women**9K/yr-36.3%0.3% conv. - **black and white striped cardigan women**7K/yr-15.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/black-and-white-cardigan-womens/search-terms)
## **Top black and white cardigan womens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LATAHUO Womens Striped Cardigan Sweater Trendy Long Sleeve Button Down Crewneck Knit Cardigans(Black+White Medium)**LATAHUO**$28.20**4.6★520 rev](https://www.amazon.com/dp/B0CB66NXPC) [2**onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack L**onlypuff**$20.84**4.4★150 rev](https://www.amazon.com/dp/B0GF2PZ8RX) [3**Women Knitted Cardigan Sweaters Long Sleeve Button Down Loose Knitwear Tops Y2k Vintage Jumper Knit Shirt (Watermelon Red Stripes M)**Yuemengxuan**$32.23**4.2★72 rev](https://www.amazon.com/dp/B0FP1J1Z72) [4**LILLUSORY Cardigan Sweaters for Women Lightweight Open Front Cardigans Casual Loose 2026 Fall Outfits with Pockets CoffeeGrey L**LILLUSORY**$19.57**4.3★1,232 rev](https://www.amazon.com/dp/B0FBGR7Z6K) [5**onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack S**onlypuff**$20.76**4.4★150 rev](https://www.amazon.com/dp/B0GF2PNP7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack L**onlypuff**$20.84**150 rev6mo ago](https://www.amazon.com/dp/B0GF2PZ8RX) [**onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack S**onlypuff**$20.76**150 rev6mo ago](https://www.amazon.com/dp/B0GF2PNP7K) [**onlypuff Black and White Striped Cardigan for Women Old Money Sweater Clothes Ladies Cardigans WhiteBlack M**onlypuff**$21.10**150 rev6mo ago](https://www.amazon.com/dp/B0GF2M63P9) [**onlypuff Striped Cardigans for Women Old Money Sweaters Open Front Ladies Clothes Button Down Long Sleeve Blackwhite M**onlypuff**$20.61**150 rev6mo ago](https://www.amazon.com/dp/B0GF2CRDCD) [**onlypuff Striped Cardigans for Women Old Money Sweaters Open Front Ladies Clothes Button Down Long Sleeve ApricotBlack M**onlypuff**$20.31**150 rev6mo ago](https://www.amazon.com/dp/B0GF2DGTDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**onlypuff Striped Cardigans for Women Old Money Sweaters Open Front Ladies Clothes Button Down Long Sleeve Blackwhite L**onlypuff**$21.03**4.4★**▲ 63%**](https://www.amazon.com/dp/B0GF2J3HJ6) [**Amazon Essentials Womens Soft Touch Ribbed V Neck Blouson Cardigan Sweater Black Ivory Stripe X-Large**Amazon Essentials**$18.23**4.3★**▲ 63%**](https://www.amazon.com/dp/B0D8V1NQC3) [**LILLUSORY Cropped Lightweight Cardigan Sweaters Women Black S**LILLUSORY**$22.11**4.4★**▲ 60%**](https://www.amazon.com/dp/B0FQBS9PSG) [**Amazon Essentials Womens Soft Touch Ribbed V Neck Blouson Cardigan Sweater Black Ivory Stripe Medium**Amazon Essentials**$11.02**4.3★**▲ 57%**](https://www.amazon.com/dp/B0D8V19691) [**onlypuff Striped Cardigans for Women Old Money Sweaters Open Front Ladies Clothes Button Down Long Sleeve Blackwhite M**onlypuff**$20.61**4.4★**▲ 56%**](https://www.amazon.com/dp/B0GF2CRDCD)
**~~View all trending →~~**
## **What buyers say about black and white cardigan womens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“they're not overly tight”*
**Comfort-Overall**13%
*“Most comfortable”*
**Soft Feel**11%
*“Soft fabric”*
**Quality-Overall**11%
*“The colors and quality of this top is excellent”*
**Color**8%
*“Color is accurate”*
**Material Quality**4%
*“The material is soft and comfortable”*
**Weight Light**4%
*“Very nice lightweight”*
**Warmth**3%
*“It keeps me warm”*
**Shape/Style**3%
*“Nice style”*
**Value For Money**3%
*“Good price”*
### **What buyers complain about **
**Size-Overall**22%
*“RUNS LARGE”*
**Material Quality**7%
*“Material is off”*
**Quality-Overall**5%
*“Looks cheap”*
**Pilling/Linting**4%
*“fabric started pilling after 1 wear”*
**Color**4%
*“didn't love the color”*
**Value For Money**3%
*“Looks much more expensive”*
**Stitch/Finish/Polish**3%
*“They were sewed on poorly”*
**Thickness**3%
*“Thicker material”*
**Thin**3%
*“Thin material”*
**Length**2%
*“legs are too long by 3 inches”*
### **Top return reasons **
**Size-Overall**51%
**Color**7%
**Length**7%
**Material Quality**6%
**Sleeve Fit**4%
**Waist Fit**4%
**Thin**3%
**Shape/Style**3%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is black and white cardigan womens profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 83 tracked products. 8 of 45 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black and white cardigan womens niche?**
- 29 brands and 33 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in black and white cardigan womens?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.7% — above our launch gate.
- **When does demand for black and white cardigan womens peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the black and white cardigan womens niche?**
- Listings span $9.61–$59.69; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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