---
title: "Birthstone Earrings — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/birthstone-earrings"
last_updated: "2026-08-06T02:58:38.994Z"
locale: en
meta:
description: "Niche score 49/100 · $50K/yr market · 299K searches/yr · $18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $50K/yr market · 299K searches/yr · $18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Birthstone Earrings — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **birthstone earrings**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 13Growth 20Conversion 12Competition 78Returns 64Price range 86Avg price 83Brand share 72Review moat 52Quality gap 65
**Price range**
**Great****$7.18–$78.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,433.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$50K**
$50K/yr · 299K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, birthstone earrings is a $50K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthstone earrings market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#462**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 80%
**Open market**
**32%**
- Poxtex24% - Suplight11% - ZQGOFPT9% - JEWELRIESHOP9% - TDEBA8% - Bestyle6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/birthstone-earrings/trend)
## **Top birthstone earrings search terms**
- **birthstone earrings**112K/yr-9.0%0.3% conv. - **birthstone earrings for women**62K/yr-2.6%0.2% conv. - **december birthstone earrings**42K/yr-7.1%0.2% conv. - **birth stone earrings women**12K/yr-4.4%0.2% conv. - **october birthstone earrings**22K/yr-12.3%0.4% conv. - **birthstone earrings for girls**17K/yr-20.2%0.0% conv. - **birthstone stud earrings**10K/yr+0.2%0.3% conv. - **april birthstone earrings**8K/yr-50.0%0.7% conv. - **sterling silver birthstone earrings**7K/yr-2.4%0.1% conv. - **earrings birthstone**5K/yr-21.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/birthstone-earrings/search-terms)
## **Top birthstone earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trendy 14K Gold Plated Earrings for Women Accessories Stud Huggie Hoop Jacket Stack Cartilage Helix Earring Set for Multiple Piercing Small Dainty Cute Fashion Birthstone Jewelry Gifts Set**Poxtex**$8.96**4.4★1,167 rev](https://www.amazon.com/dp/B0CZHJQ52L) [2**TDEBA Birthstone Huggie Hoop Earrings for Women Cubic Zirconia Small Hoops**TDEBA**$13.22**4.5★193 rev](https://www.amazon.com/dp/B0DM4NH9RP) [3**ZQGOFPT Titanium Flat Back Surgical Stainless Steel Stud Earrings for Women Men Birthstone Stud Earrings Hypoallergenic Double Side 5A Cubic Zirconia Studs Jewelry 6mm (March (Aquamarine))**ZQGOFPT**$9.29**4.3★236 rev](https://www.amazon.com/dp/B0CMZT6QGM) [4**Gold Blue Earrings for Women Light Blue March Birthstone Earrings Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts**Poxtex**$13.22**4.2★38 rev](https://www.amazon.com/dp/B0D7QLBTTY) [5**Boao 15 Pairs Stainless Steel Stud Earrings for Women Birthstone Hypoallergenic Cubic Zirconia Stud Earrings Set(Colorful 6 mm)**Boao**$7.90**4.2★2,110 rev](https://www.amazon.com/dp/B08X4B8NW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sterling Silver Birthstone Earrings for Women Cubic Zirconia Love Knot Dainty Silver Birthstone Stud Earrings Sapphire Purple Crystal Gifts for Wife**Suplight**$30.18**4 rev1y ago](https://www.amazon.com/dp/B0DR2D9B6S) [**TDEBA Birthstone Huggie Hoop Earrings for Women Cubic Zirconia Small Hoops**TDEBA**$13.22**193 rev1y ago](https://www.amazon.com/dp/B0DM4NH9RP) [**Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing**Poxtex**$12.96**6 rev1y ago](https://www.amazon.com/dp/B0DHXX4N6Q) [**TOBENY Dangle Earrings for Women Trendy 14K Gold Plated Hypoallergenic Drop Hoop Earrings Dainty Diamond Green Emerald Birthstone Huggie Earrings for Birthday Gifts**TOBENY**$9.10**425 rev1y ago](https://www.amazon.com/dp/B0DDK928M5) [**Gold Blue Earrings for Women Light Blue March Birthstone Earrings Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts**Poxtex**$13.22**38 rev2y ago](https://www.amazon.com/dp/B0D7QLBTTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blahanna Moissanite Earrings 1.0ct-2.0ct D Color Brilliant Round Cut Earrings S925 Sterling Silver Dangle Earrings Moissanite Leverback Drop Earring silver 5mm**Blahanna**$27.71**4.5★**▲ 144%**](https://www.amazon.com/dp/B0BC3WT4WL) [**Trendy 14K Gold Plated Earrings for Women Accessories Stud Huggie Hoop Jacket Stack Cartilage Helix Earring Set for Multiple Piercing Small Dainty Cute Fashion Birthstone Jewelry Gifts Set**Poxtex**$8.96**4.4★**▲ 114%**](https://www.amazon.com/dp/B0CZHJQ52L) [**December Birthstone Earrings Hypoallergenic Blue Topaz Earring Bridesmaid Earrings Studs 925 Sterling Silver Created Round Cut Stud Earring for women**Suplight**$21.50**4.6★**▲ 85%**](https://www.amazon.com/dp/B091GKDKR7) [**Mothers Day Gift 925 Sterling Silver May Birthstone Earrings Women Hypoallergenic Earrings for Sensitive Ears Dainty Tiny Green Emerald Crytal Love Heart Stud Earrings**Suplight**$21.10**4.6★**▲ 79%**](https://www.amazon.com/dp/B07YC3Z88T) [**Boao 15 Pairs Stainless Steel Stud Earrings for Women Birthstone Hypoallergenic Cubic Zirconia Stud Earrings Set(Colorful 6 mm)**Boao**$7.90**4.2★**▲ 79%**](https://www.amazon.com/dp/B08X4B8NW2)
**~~View all trending →~~**
## **What buyers say about birthstone earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“the variety of color”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**9%
*“Definitely worth money”*
**Comfort-Overall**8%
*“Beautiful and comfortable”*
**Size-Overall**8%
*“fit well”*
**Brightness/Shine/Glow**5%
*“Great sparkle”*
**Shape/Style**4%
*“Very pretty look”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Gifting Purpose**3%
*“Gift”*
**Metal Authenticity**3%
*“Very pretty and it is definitely real silver”*
### **What buyers complain about **
**Size-Overall**38%
*“Extremely small”*
**Durability**8%
*“Break easily”*
**Quality-Overall**6%
*“Poor quality”*
**Allergies**6%
*“I am allergic to the metals in most earrings”*
**Color**4%
*“needs a richer color”*
**Advertised Vs Actual Product**4%
*“misleading big time”*
**Value For Money**3%
*“look much more expensive than they are”*
**Brightness/Shine/Glow**2%
*“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”*
**Metal Authenticity**2%
*“NOT 925”*
**Strength**2%
*“I would not recommend this product if you are not looking for something that is too delicate. flimsy”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Color**4%
**Metal Authenticity**4%
**Defective Material/Parts**3%
**Shape/Style**3%
**Wrong Dimensions**2%
**Functionality-Overall**1%
**Ease Of Use**1%
## **Common questions**
- **Is birthstone earrings profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the birthstone earrings niche?**
- 22 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in birthstone earrings?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.5%.
- **When does demand for birthstone earrings peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the birthstone earrings niche?**
- Listings span $7.18–$78.34; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 1,434 reviews — the moat a new listing must climb.
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