---
title: "Birthday Pin — $210K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/birthday-pin"
last_updated: "2026-08-10T04:24:03.941Z"
locale: en
meta:
description: "Niche score 43/100 · $210K/yr market · 719K searches/yr · $6.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $210K/yr market · 719K searches/yr · $6.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Birthday Pin — $210K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday pin**
**Skip it**
Prices mostly outside the sweet spot ($4.56–$11.24) — this niche doesn't clear our bar today.
Market size 41Growth 23Conversion 53Competition 58Returns 47Price range 0Avg price 19Brand share 71Review moat 68Quality gap 35
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****775.66**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$210K**
$210K/yr · 719K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.56–$11.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, birthday pin is a $210K/yr Amazon United States market (719K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday pin market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$202K–$269K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#7,071**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**34%**
- CIEHER32% - Mikovivi12% - Docooniver9% - SRHVJ6% - MasGo4% - Unique4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/birthday-pin/trend)
## **Top birthday pin search terms**
- **birthday pin**229K/yr-2.9%2.4% conv. - **its my birthday pin**76K/yr-0.6%2.4% conv. - **birthday girl pin**78K/yr-6.2%1.3% conv. - **birthday pins for women**76K/yr-9.1%2.4% conv. - **birthday button**46K/yr+3.4%1.8% conv. - **happy birthday pin**39K/yr-8.4%2.3% conv. - **birthday pins**24K/yr+4.9%1.1% conv. - **birthday badge**24K/yr+0.2%1.6% conv. - **birthday pin for girls**22K/yr-20.4%1.5% conv. - **birthday buttons for women**15K/yr-8.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/birthday-pin/search-terms)
## **Top birthday pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$84K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CIEHER 40th Birthday Crown + Sash + Pearl Pin Set for Women Tiara Gifts for Friends Party Decorations & Favors**CIEHER**$9.39**4.8★6,346 rev](https://www.amazon.com/dp/B09F998WFG) [2**CIEHER 50th Birthday Crown + 50 & Fabulous Sash + Pearl Pin Set 50th Birthday Gifts for Women Friends 50 Bday Decorations Women**CIEHER**$9.58**4.8★6,346 rev](https://www.amazon.com/dp/B09F99H5LG) [3**Docooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering**Docooniver**$6.22**4.6★1,463 rev](https://www.amazon.com/dp/B0B7XN2FRR) [4**Birthday Pin Button Badge for Men Women (birthday pin)**SRHVJ**$4.56**3.6★44 rev](https://www.amazon.com/dp/B0G3TKYXH2) [5**Birthday Brooch Pin Its My Birthday Pin for Women Metal Pin Rhinestone Queen Crown Brooch Pins for Women Girls Round Buckle Brooch for Wedding Party Birthday**MasGo**$8.83**4.5★208 rev](https://www.amazon.com/dp/B0CQ7FD6GX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Its My Birthday Pin for Women Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations**Zelphvt**$6.98**2 rev5mo ago](https://www.amazon.com/dp/B0GL7ZVHW4) [**Birthday Baddie Badge Brooch Tinplate Ribbon Happy Birthday Button Pin Creative Button Badge Pin for Teenagers Women Men (Black Pink)**Mikovivi**$5.80**9 rev7mo ago](https://www.amazon.com/dp/B0G4L988RJ) [**Birthday Pin Button Badge for Men Women (birthday pin)**SRHVJ**$4.56**44 rev7mo ago](https://www.amazon.com/dp/B0G3TKYXH2) [**2 Pcs ITS MY Birthday Pin Birthday Button Birthday Queen Ribbon Buttons Badge Pins for Women Men Happy Birthday Pin Celebration Accessory for Party Birthday Decoration**JELIEE**$5.37**9 rev8mo ago](https://www.amazon.com/dp/B0G1TG93TL) [**Birthday Pin for Women Its My Birthday Pins Metal Pin Rhinestone Queen Crown Brooch Pins for Women for Wedding Party Birthdays Celebrations Gifts**Quilax**$7.11**24 rev9mo ago](https://www.amazon.com/dp/B0FRQZPZYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Its My Birthday Pin for Women Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations**Zelphvt**$6.98**4.5★**▲ 157%**](https://www.amazon.com/dp/B0GL7ZVHW4) [**CIEHER 40th Birthday Crown + Sash + Pearl Pin Set for Women Tiara Gifts for Friends Party Decorations & Favors**CIEHER**$9.39**4.8★**▲ 131%**](https://www.amazon.com/dp/B09F998WFG) [**COCIDE BIRTHDAY QUEEN Birthday Sash for Women Tiaras for Girls Decorations Set Rhinestone Headband Hair Accessories Glitter Crown for Party Supplies**COCIDE**$11.24**4.7★**▲ 123%**](https://www.amazon.com/dp/B0D25XZC5T) [**Docooniver 2 Pack Its my Birthday Sash for Women Men Adult Girls Kids Happy Birthday Decorations Accessories Gifts Black and White Sashes with Gold and Rose Gold Lettering**Docooniver**$6.22**4.6★**▲ 119%**](https://www.amazon.com/dp/B0B7XN2FRR) [**CIEHER 50th Birthday Crown + 50 & Fabulous Sash + Pearl Pin Set 50th Birthday Gifts for Women Friends 50 Bday Decorations Women**CIEHER**$9.58**4.8★**▲ 99%**](https://www.amazon.com/dp/B09F99H5LG)
**~~View all trending →~~**
## **What buyers say about birthday pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Very well made”*
**Value For Money**10%
*“Worth it”*
**Advertised Vs Actual Product**10%
*“Just as described”*
**Size-Overall**10%
*“It fit nice, looked beautiful”*
**Color**6%
*“The colors are bright”*
**Gifting Purpose**5%
*“Was a gift”*
**Comfort-Overall**4%
*“comfortable, and didnt feel annoying to wear for a few hours”*
**Design-Overall**4%
*“Cute design”*
**Brightness/Shine/Glow**4%
*“So pretty and sparkly for the price”*
**Strength**3%
*“Nice and sturdy”*
### **What buyers complain about **
**Size-Overall**20%
*“Broken, doesnt fit, dont buy”*
**Quality-Overall**14%
*“Flimsy and poor quality”*
**Weight Heavy**13%
*“heavy than I expected”*
**Durability**13%
*“Broke after 20 minutes of wearing it”*
**Strength**5%
*“is flimsy”*
**Adhesion/Stickiness**5%
*“Had to super glue it myself”*
**Defective Material/Parts**4%
*“pin seems defective”*
**Fastener Quality**4%
*“I couldn't use the pin the clasp was bent and stuck closed”*
**Brightness/Shine/Glow**3%
*“It's just looks like glitter”*
**Engraving/Paint/Sublimation**3%
*“The lettering fell off after am hour of normal weat8”*
### **Top return reasons **
**Size-Overall**43%
**Color**10%
**Value For Money**10%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Weight Heavy**3%
**Functionality-Overall**3%
**Comfort-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is birthday pin profitable to sell on Amazon United States?**
- The niche generates $210K/yr across 29 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the birthday pin niche?**
- 22 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in birthday pin?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 3.3%.
- **When does demand for birthday pin peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the birthday pin niche?**
- Listings span $4.56–$11.24; the average listing price is $6.73 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.
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