---
title: "Bird Mask — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bird-mask"
last_updated: "2026-08-10T05:14:30.271Z"
locale: en
meta:
description: "Niche score 49/100 · $22K/yr market · 96K searches/yr · $16.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $22K/yr market · 96K searches/yr · $16.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bird Mask — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **bird mask**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 26Conversion 17Competition 86Returns 17Price range 75Avg price 79Brand share 87Review moat 87Quality gap 78
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****268.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$3.98–$48.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$22K**
$22K/yr · 96K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bird mask is a $22K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bird mask market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$41K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#504**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**48%**
Top 20: 86%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**47%**
- elope14% - SANZHIGUO11% - MimiMoon9% - MOKRY PARTY8% - HSSPYY6% - Aroncent4%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — +1.2% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bird-mask/trend)
## **Top bird mask search terms**
- **bird mask**53K/yr+6.5%1.7% conv. - **bird beak mask**15K/yr+14.0%1.2% conv. - **bird masks for adults**10K/yr-19.5%2.5% conv. - **beak mask**12K/yr-22.3%1.6% conv. - **bird beak costume**6K/yr-2.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bird-mask/search-terms)
## **Top bird mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8608%$2K12%$3K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**elope Chicken Face Mask for Adults - Soft Flannel with Elastic Ear Loops - Yellow**elope**$3.98**3.8★53 rev](https://www.amazon.com/dp/B08DDG8S12) [2**SANZHIGUO Black Eagle Mask Adult Bird Animal Costume Halloween Masquerade Party Prop**SANZHIGUO**$13.61**4.0★131 rev](https://www.amazon.com/dp/B0BXW5Z1SD) [3**MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)**MimiMoon**$14.75**4.5★2 rev](https://www.amazon.com/dp/B0G6TV2QGP) [4**Hairy Raven Mask Latex Black Crow Mask Adult Bird Halloween Cosplay**SANZHIGUO**$31.65**4.1★45 rev](https://www.amazon.com/dp/B0D9LDBGQ2) [5**HSSPYY Bird Masquerade Mask Half Face PU Feather Costume Mask for Halloween Masquerade Cosplay & Party**HSSPYY**$15.23**3.9★82 rev](https://www.amazon.com/dp/B0F4MKKJDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUZI Brilliance Novelty Birdbill Mask & Sunglasses Set Funny Animal Cosplay Outfit Party Gift Halloween Costume**JUZI Brilliance**$14.70**2 rev4mo ago](https://www.amazon.com/dp/B0GRQRCM4L) [**MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)**MimiMoon**$14.75**2 rev6mo ago](https://www.amazon.com/dp/B0G6TV2QGP) [**Arocnent Green Raven Half Face Bird Mask for Adults: Iridescent Feather Masquerade Mask with 3D Beak - Halloween Cosplay**Aroncent**$12.75**6 rev7mo ago](https://www.amazon.com/dp/B0G55X41SY) [**Kisangel Bird Beak Mask Toucan Nose Mask Lifelike Parrot Beak Costume Animal Bird Face Cover for Cosplay Prop Halloween Party Accessory**Kisangel**$9.71**0 rev1y ago](https://www.amazon.com/dp/B0FF2ZZ6LW) [**HSSPYY Bird Masquerade Mask Half Face PU Feather Costume Mask for Halloween Masquerade Cosplay & Party**HSSPYY**$15.23**82 rev1y ago](https://www.amazon.com/dp/B0F4MKKJDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUZI Brilliance Novelty Birdbill Mask & Sunglasses Set Funny Animal Cosplay Outfit Party Gift Halloween Costume**JUZI Brilliance**$14.70**4.5★**▲ 414%**](https://www.amazon.com/dp/B0GRQRCM4L) [**Ginsco Ghillie Suit Full Face Mask Gloves Set M/L 3D Leafy Camo for Men Camoflage Woodland for Outdoor Turkey Hunting Airsoft Sniper With Storage Bag**Ginsco**$29.86**4.5★**▲ 337%**](https://www.amazon.com/dp/B0BD79G3XB) [**Arocnent Green Raven Half Face Bird Mask for Adults: Iridescent Feather Masquerade Mask with 3D Beak - Halloween Cosplay**Aroncent**$12.75**4.8★**▲ 304%**](https://www.amazon.com/dp/B0G55X41SY) [**MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)**MimiMoon**$14.75**4.5★**▲ 214%**](https://www.amazon.com/dp/B0G6TV2QGP) [**Kisangel Bird Beak Mask Toucan Nose Mask Lifelike Parrot Beak Costume Animal Bird Face Cover for Cosplay Prop Halloween Party Accessory**Kisangel**$9.71**0.0★**▲ 194%**](https://www.amazon.com/dp/B0FF2ZZ6LW)
**~~View all trending →~~**
## **What buyers say about bird mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“The sunglasses are also of a solid, quality build”*
**Size-Overall**13%
*“they actually fit”*
**Value For Money**12%
*“Worth it”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Ease Of Use**6%
*“Very easy to put on”*
**Brightness/Shine/Glow**4%
*“Has a shiny sheen to it”*
**Fun/Entertainment Experience**3%
*“We had so much fun”*
**Weight Light**3%
*“Light weight”*
**Comfort-Overall**3%
*“nice comfort”*
**Breathability**2%
*“breathability”*
### **What buyers complain about **
**Size-Overall**37%
*“Not true to size”*
**Smell**13%
*“Persistent rubber smell”*
**Comfort-Overall**7%
*“Really uncomfortable”*
**Hard Feel**3%
*“Very hard to see out of”*
**Visibility**3%
*“Invisible”*
**Material Quality**3%
*“Mask material”*
**Color**3%
*“More green in the color when I needed black”*
**Value For Money**3%
*“The sunglasses, however, are a bit cheaper”*
**Shape/Style**2%
*“would probably be quite comfortable except that it is wildly out of shape”*
**Durability**2%
*“falls off a bit but”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**9%
**Smell**7%
**Comfort-Overall**4%
**Quality-Overall**4%
**Value For Money**3%
**Functionality-Overall**2%
**Material Quality**2%
**Color**1%
**Shape/Style**1%
## **Common questions**
- **Is bird mask profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bird mask niche?**
- 34 brands and 37 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in bird mask?**
- Top complaints mined from reviews: Size-Overall, Smell, Comfort-Overall. The return rate is 7.3% — above our launch gate.
- **When does demand for bird mask peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the bird mask niche?**
- Listings span $3.98–$48.79; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.
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