---
title: "Billabong Swimsuits for Women — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/billabong-swimsuits-for-women"
last_updated: "2026-08-09T19:18:21.184Z"
locale: en
meta:
description: "Niche score 53/100 · $132K/yr market · 1.6M searches/yr · $33.17 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $132K/yr market · 1.6M searches/yr · $33.17 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Billabong Swimsuits for Women — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **billabong swimsuits for women**
**Worth a look**
Shows a sweet-spot price point ($33.17 avg), but weak search conversion (0.3%) keeps it on the watch list.
Market size 30Growth 71Conversion 3Competition 91Returns 19Price range 90Avg price 95Brand share 17Review moat 62Quality gap 83
**Avg price**
**Incredible****$33.17**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$10.99–$75.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+53.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,014.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$132K**
$132K/yr · 1.6M searches
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, billabong swimsuits for women is a $132K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **billabong swimsuits for women market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$166K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,808**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **74%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 48%
**Open market**
**5%**
- Billabong69% - Roxy16% - Hurley3% - Rip Curl3% - Volcom2% - The North Face1% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +53.9% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/billabong-swimsuits-for-women/trend)
## **Top billabong swimsuits for women search terms**
- **billabong**322K/yr+30.9%0.1% conv. - **billabong backpack**238K/yr+215.0%0.4% conv. - **billabong women**155K/yr-4.4%0.1% conv. - **billabong swimsuits for women**75K/yr+67.9%0.1% conv. - **billabong dress**74K/yr+58.1%0.0% conv. - **hurley swimsuits for women**60K/yr+66.9%0.1% conv. - **billabong bikini**57K/yr+42.3%0.0% conv. - **oneill bikini**34K/yr+242.3%0.0% conv. - **roxy backpack**78K/yr+73.7%0.1% conv. - **oneill swimsuits for women**49K/yr+22.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/billabong-swimsuits-for-women/search-terms)
## **Top billabong swimsuits for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BILLABONG Womens Home Abroad Backpack Black & White**Billabong**$55.72**4.8★186 rev](https://www.amazon.com/dp/B0DJN17TQD) [2**Billabong Womens Wild Pursuit Short Overall Black Small**Billabong**$23.16**4.0★2,243 rev](https://www.amazon.com/dp/B07ZJM5JSL) [3**Billabong Mens Sherpa Lined Hoodie Jacket Sand S**Billabong**$22.70**4.1★47 rev](https://www.amazon.com/dp/B0FXN4CBR5) [4**Billabong Roadie Womens Backpack Pink Combo**Billabong**$57.48**4.7★566 rev](https://www.amazon.com/dp/B0H2BLYRS2) [5**Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large**Billabong**$17.15**4.5★27 rev](https://www.amazon.com/dp/B0GQ68FJKW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Billabong Home Abroad Womens Backpack Blue Combo**Billabong**$59.11**0 rev1mo ago](https://www.amazon.com/dp/B0H3CKJLCN) [**Billabong Roadie Womens Backpack Pink Combo**Billabong**$57.48**566 rev1mo ago](https://www.amazon.com/dp/B0H2BLYRS2) [**Billabong Home Abroad Womens Backpack Brown & White**Billabong**$59.36**0 rev1mo ago](https://www.amazon.com/dp/B0H2BLPBMN) [**Volcom Womens Stretch Bikini Top UPF 50+ Sun Protection Quick-Dry Removable Pads Swimsuit Top Black XX-Large**Volcom**$22.56**258 rev3mo ago](https://www.amazon.com/dp/B0GQBHP387) [**Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large**Billabong**$17.15**27 rev4mo ago](https://www.amazon.com/dp/B0GQ68FJKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Volcom Womens Stretch Bikini Top UPF 50+ Sun Protection Quick-Dry Removable Pads Swimsuit Top Black XX-Large**Volcom**$22.56**4.3★**▲ 57%**](https://www.amazon.com/dp/B0GQBHP387) [**Billabong Roadie Womens Backpack Pink Combo**Billabong**$57.48**4.7★**▲ 57%**](https://www.amazon.com/dp/B0H2BLYRS2) [**Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Dusk Blue Medium**Billabong**$17.47**4.5★**▲ 57%**](https://www.amazon.com/dp/B0GQ6LRX11) [**Billabong Womens Free Fall Papaya 27**Billabong**$75.56**4.6★**▲ 57%**](https://www.amazon.com/dp/B0D82RJHTV) [**Billabong Home Abroad Womens Backpack Brown & White**Billabong**$59.36**0.0★**▲ 57%**](https://www.amazon.com/dp/B0H2BLPBMN)
**~~View all trending →~~**
## **What buyers say about billabong swimsuits for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The quality feels solid”*
**Size-Overall**13%
*“Fit well”*
**Durability**6%
*“will not break”*
**Comfort-Overall**6%
*“Very comfortable”*
**Material Quality**4%
*“Strong material”*
**Pockets/Compartments**4%
*“has a decent amount of pockets”*
**Value For Money**4%
*“Great deal”*
**Advertised Vs Actual Product**4%
*“Looks exactly as pictured”*
**Strength**4%
*“it handles the weight with no signs of tearing. so far”*
**Storage Capacity**4%
*“Great storage capacity”*
### **What buyers complain about **
**Size-Overall**17%
*“Legs are really wide”*
**Strap/String Quality**7%
*“Straps arent comfortable”*
**Durability**7%
*“didnt even last a week”*
**Zipper Quality**7%
*“Awful Zipper”*
**Quality-Overall**6%
*“Poor quality”*
**Material Quality**3%
*“The material is cheap”*
**Value For Money**3%
*“Overpriced for what you get”*
**Stitch/Finish/Polish**2%
*“Stitcher missed a seam”*
**Length**2%
*“The sleeves are just the tiniest bit shorter than I prefer”*
**Thickness**2%
*“sleeves thinner”*
### **Top return reasons **
**Size-Overall**58%
**Pockets/Compartments**7%
**Chest Fit**4%
**Length**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Zipper Quality**3%
**Waist Fit**3%
**Quality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is billabong swimsuits for women profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 86 tracked products. 1 of 45 products launched in the last 360 days are still selling. 90-day search growth is +53.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the billabong swimsuits for women niche?**
- 13 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in billabong swimsuits for women?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 6.7% — above our launch gate.
- **When does demand for billabong swimsuits for women peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the billabong swimsuits for women niche?**
- Listings span $10.99–$75.56; the average listing price is $33.17 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.
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