---
title: "Bikini Bottoms for Women — $568K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bikini-bottoms-for-women"
last_updated: "2026-08-09T16:52:21.128Z"
locale: en
meta:
description: "Niche score 63/100 · $568K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $568K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bikini Bottoms for Women — $568K/yr Amazon US Niche (2026) - Flapen"
---
# **bikini bottoms for women**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 92Conversion 11Competition 96Returns 0Price range 79Avg price 80Brand share 77Review moat 59Quality gap 57
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Growth**
**Great****+102.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.49–$41.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$568K**
$568K/yr · 3.9M searches
**Review moat**
**Good****1,147.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.6%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bikini bottoms for women is a $568K/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bikini bottoms for women market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$505K–$673K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**16%**
Top 20: 37%
**Open market**
**37%**
- Tempt Me22% - Holipick10% - Zmart10% - Amazon Essentials8% - Daci8% - COCOPEAR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +102.8% search growth over the last 90 days.
200K150KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bikini-bottoms-for-women/trend)
## **Top bikini bottoms for women search terms**
- **bikini bottoms**707K/yr+93.3%0.5% conv. - **bathing suit bottoms for women**338K/yr+101.5%0.6% conv. - **swim bottoms for women**246K/yr+116.9%0.5% conv. - **cheeky bikini bottoms**237K/yr+67.9%0.3% conv. - **bikini bottoms for women**275K/yr+86.2%0.6% conv. - **bathing suit bottoms**213K/yr+117.7%0.4% conv. - **full coverage bikini bottom**186K/yr+133.3%0.4% conv. - **black bathing suit bottoms**174K/yr+131.8%1.5% conv. - **swimsuit bottoms for women**178K/yr+102.0%0.5% conv. - **womens swim bottoms**172K/yr+136.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bikini-bottoms-for-women/search-terms)
## **Top bikini bottoms for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$11K4%$23K6%$34K8%$45K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holipick Black Bikini Bottoms for Women String Bathing Suit Bottom with Moderate Coverage Low Waist Swim Bottom M**Holipick**$13.35**4.4★918 rev](https://www.amazon.com/dp/B09WJBWT32) [2**Daci Black Women Mid Waist Bikini Bottoms - Full Coverage Swim Bathing Suit Bottom Side Tied Swimsuit Bottoms M**Daci**$15.26**4.6★741 rev](https://www.amazon.com/dp/B0DCW1CPHX) [3**CRZ YOGA High Waisted V Cut Bikini Bottom for Women - Cross Front Bathing Swimsuit Full Coverage Swim Briefs Black Medium**CRZ YOGA**$22.09**4.4★516 rev](https://www.amazon.com/dp/B0DB176C1B) [4**Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear S**Tempt Me**$14.79**4.6★369 rev](https://www.amazon.com/dp/B0DSC5SRN9) [5**Dipinon Womens Black High Waisted Bikini Bottom Full Coverage Bathing Suit Swim Bottoms Tummy Control Swimsuit Shorts L**Dipinon**$11.56**4.5★1,084 rev](https://www.amazon.com/dp/B0CS353V9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blooming Jelly Womens High Waisted Bikini Bottoms Tummy Control Swim Bottom Ruched Full Coverage Retro Swimwear(Black Medium)**Blooming Jelly**$16.72**160 rev7mo ago](https://www.amazon.com/dp/B0FXGRH3WF) [**Daci Black Full Coverage Bikini Bottoms - Mid Rise Bathing Suit Bottoms for Women Tummy Control Swimsuit Bottom M**Daci**$15.12**144 rev1y ago](https://www.amazon.com/dp/B0F5Q77YD3) [**Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear S**Tempt Me**$14.79**369 rev1y ago](https://www.amazon.com/dp/B0DSC5SRN9) [**Tempt Me Women Low Rise Bikini Bottoms - Black Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear M**Tempt Me**$14.69**369 rev1y ago](https://www.amazon.com/dp/B0DSC2PRQQ) [**Tempt Me Women Cheeky Bikini Swimsuit Bottom - High Cut Bathing Suit Bottoms Low Rise Brazilian Swim Bottom 2025 Swimwear Black M**Tempt Me**$13.99**111 rev1y ago](https://www.amazon.com/dp/B0DP6STT3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Classic Full Coverage Low Rise Bikini Swimsuit Bottom Washed Black Small**Amazon Essentials**$13.95**4.4★**▲ 23%**](https://www.amazon.com/dp/B0B9SLSHGK) [**Tempt Me Womens Black High Waisted Bikini Bottom Tummy Control Ruched Bathing Suit Swim Bottom XL**Tempt Me**$22.07**4.4★**▲ 17%**](https://www.amazon.com/dp/B0BGRGDXF3) [**Holipick Black Swimsuit Bottoms for Women - High Waisted Bikini Bottoms Tie Side Tummy Control Bathing Suit Bottom L**Holipick**$15.95**4.4★**▲ 14%**](https://www.amazon.com/dp/B07XJN7Q37) [**Zmart String Tie Side Bikini Bottoms - Women Full Coverage Swimsuit Bottom Mid Rise Mid Waist Swim Bathing Suit Bottom Black M**Zmart**$17.17**4.4★**— 10%**](https://www.amazon.com/dp/B0DFLYFXL5) [**Tempt Me Womens Swim Shorts High Waisted Swimsuit Shorts Black Adjustable Ruched Side Boyshorts Tummy Control Bathing Suit Bottom L**Tempt Me**$19.87**4.5★**— 9%**](https://www.amazon.com/dp/B0D4TMT9PG)
**~~View all trending →~~**
## **What buyers say about bikini bottoms for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**44%
*“Fit Great”*
**Comfort-Overall**11%
*“They are really comfortable”*
**Quality-Overall**9%
*“The quality feels solid”*
**Shape/Style**6%
*“Super flattering”*
**Value For Money**4%
*“Worth It”*
**Material Quality**3%
*“Nice and thick material”*
**Advertised Vs Actual Product**3%
*“As shown in the picture”*
**Color**2%
*“Great feel, and color”*
**Stretchability/Expandability/Elasticity**2%
*“Comfortable and stretchy”*
**Exercise/Sports Suitability**2%
*“Well made for swimwear or exercise”*
### **What buyers complain about **
**Size-Overall**32%
*“Little longer”*
**Stretchability/Expandability/Elasticity**4%
*“there didnt seem to be enough elastic or structure to provide a snug”*
**Material Quality**3%
*“Feels cheap”*
**Waist Fit**3%
*“Felt tighter around the waist”*
**Quality-Overall**3%
*“Poor quality”*
**Durability**2%
*“then fell apart”*
**Advertised Vs Actual Product**2%
*“It does NOT look like the pic”*
**Thigh Fit**2%
*“Huge in legs - big gap”*
**Shape/Style**2%
*“Not a flattering look”*
**Color**2%
*“Sizing & fit vary between colors”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**21%
**Hip Fit**8%
**Length**5%
**Chest Fit**5%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Thigh Fit**1%
**Waist High**1%
## **Common questions**
- **Is bikini bottoms for women profitable to sell on Amazon United States?**
- The niche generates $568K/yr across 168 tracked products. 9 of 34 products launched in the last 360 days are still selling. 90-day search growth is +102.8%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the bikini bottoms for women niche?**
- 41 brands and 47 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in bikini bottoms for women?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Material Quality. The return rate is 13.6% — above our launch gate.
- **When does demand for bikini bottoms for women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the bikini bottoms for women niche?**
- Listings span $8.49–$41.27; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.
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