---
title: "Big Bird Costume — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/big-bird-costume"
last_updated: "2026-08-09T00:25:08.506Z"
locale: en
meta:
description: "Niche score 30/100 · $8K/yr market · 171K searches/yr · $40.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $8K/yr market · 171K searches/yr · $40.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Big Bird Costume — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **big bird costume**
**Skip it**
High returns (14.6%) — this niche doesn't clear our bar today.
Market size 2Growth 17Conversion 1Competition 32Returns 0Price range 63Avg price 95Brand share 32Review moat 88Quality gap 70
**Avg price**
**Incredible****$40.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****236.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$12.72–$148.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$8K**
$8K/yr · 171K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, big bird costume is a $8K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **big bird costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#94,649**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **71%**
- **Out of stock**
- **22.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**23**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**10%**
- INTIMO48% - Fun Costumes20% - Popfunk9% - LZBXBXDA5% - ZUUKTHO4% - Disguise4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 44.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/big-bird-costume/trend)
## **Top big bird costume search terms**
- **big bird costume**77K/yr+12.1%0.3% conv. - **big bird costume adult**62K/yr-50.3%0.6% conv. - **big bird onesie**9K/yr-28.6%0.3% conv. - **big bird adult costume**5K/yr+19.2%0.0% conv. - **adult big bird costume**7K/yr-16.0%0.4% conv. - **big bird costume kids**5K/yr-32.2%0.4% conv. - **big bird onesie adult**7K/yr-46.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/big-bird-costume/search-terms)
## **Top big bird costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$83520%$2K30%$3K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sesame Street Big Bird Adult Onesie Pajama Hooded Fleece Costume Union Suit with 3D Face Design (Big Bird Small/Medium)**INTIMO**$58.35**4.4★216 rev](https://www.amazon.com/dp/B0FL3BTTQT) [2**Adult Sesame Street Big Bird Halloween Costume | Cartoon Character Outfit with Tunic Pants Headpiece Gloves & Shoe Covers Medium**Fun Costumes**$98.52**4.4★25 rev](https://www.amazon.com/dp/B0BDSKN8Z5) [3**Sesame Street Big Bird Inflatable Costume for Adults with Fans & Battery Packs - Officially Licensed ST**Fun Costumes**$148.62**3.4★15 rev](https://www.amazon.com/dp/B0C3RXG25P) [4**Sesame Street Big Bird Full Face Unisex Adult T Shirt Yellow X-Large**Popfunk**$17.01**4.7★218 rev](https://www.amazon.com/dp/B0DD1Y1Z3F) [5**Sesame Street Union Suit Toddlers Big Bird Costume Zip Up Pajama Outfit (Big Bird 5T)**INTIMO**$24.74**4.5★174 rev](https://www.amazon.com/dp/B0FL3VKB3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LZBXBXDA Big Eyes Bird Onesie Adult Arctic Fleece Zip Up Costume Adult Warm Plush Pajamas for Halloween Cosplay Sleepwear**LZBXBXDA**$34.98**0 rev3mo ago](https://www.amazon.com/dp/B0GVM8PNRH) [**Big Eyes Bird Onesie Adult Arctic Fleece Zip Up Costume Adult Warm Plush Pajamas for Halloween Cosplay Sleepwear**LZBXBXDA**$36.74**0 rev3mo ago](https://www.amazon.com/dp/B0GVLQQVCZ) [**ZUUKTHO Adult Blue Jay Onesie Pajamas Halloween Animal Bird Costume One-Piece Cartoon Bluebird Cosplay Jumpsuit Women Men**ZUUKTHO**$35.27**1 rev4mo ago](https://www.amazon.com/dp/B0GSFKQZ5S) [**Sesame Street Big Bird Adult Onesie Pajama Hooded Fleece Costume Union Suit with 3D Face Design (Big Bird Small/Medium)**INTIMO**$58.35**216 rev11mo ago](https://www.amazon.com/dp/B0FL3BTTQT) [**Sesame Street Union Suit Toddlers Big Bird Costume Zip Up Pajama Outfit (Big Bird 5T)**INTIMO**$24.74**174 rev11mo ago](https://www.amazon.com/dp/B0FL3VKB3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZUUKTHO Adult Blue Jay Onesie Pajamas Halloween Animal Bird Costume One-Piece Cartoon Bluebird Cosplay Jumpsuit Women Men**ZUUKTHO**$35.27**5.0★**▲ 424%**](https://www.amazon.com/dp/B0GSFKQZ5S) [**Big Eyes Bird Onesie Adult Arctic Fleece Zip Up Costume Adult Warm Plush Pajamas for Halloween Cosplay Sleepwear**LZBXBXDA**$36.74**0.0★**▲ 423%**](https://www.amazon.com/dp/B0GVLQQVCZ) [**LZBXBXDA Big Eyes Bird Onesie Adult Arctic Fleece Zip Up Costume Adult Warm Plush Pajamas for Halloween Cosplay Sleepwear**LZBXBXDA**$34.98**0.0★**▲ 423%**](https://www.amazon.com/dp/B0GVM8PNRH) [**KZLFSHI Adult Onesie Pajamas Cosplay Halloween Costume Animals Sleepwear Jumpsuit Costume for Women Men (US Alpha Small Regular Regular dark brown)**KZLFSHI**$22.67**4.4★**▲ 413%**](https://www.amazon.com/dp/B0FFYN2J24) [**Popfunk Sesame Street Big Bird Face T-Shirt - Yellow Medium**Popfunk**$17.33**4.6★**▲ 332%**](https://www.amazon.com/dp/B071KLS916)
**~~View all trending →~~**
## **What buyers say about big bird costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**50%
*“This was so snug”*
**Advertised Vs Actual Product**25%
*“Just as ordered”*
**Print Quality**25%
*“Beautiful printed”*
### **What buyers complain about **
**Size-Overall**100%
*“Not true to size”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**9%
**Arm Fit**5%
**Chest Fit**5%
**Length**5%
**Thin**3%
**Waist Fit**2%
**Color**2%
**Inseam Fit**2%
**Weight Heavy**2%
## **Common questions**
- **Is big bird costume profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 17 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the big bird costume niche?**
- 10 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in big bird costume?**
- Top complaints mined from reviews: Size-Overall. The return rate is 14.6% — above our launch gate.
- **When does demand for big bird costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 44.9× the quietest.
- **What does it cost to enter the big bird costume niche?**
- Listings span $12.72–$148.62; the average listing price is $40.57 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.
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