---
title: "Bhaiya Bhabhi Rakhi Set — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bhaiya-bhabhi-rakhi-set"
last_updated: "2026-08-09T15:41:16.092Z"
locale: en
meta:
description: "Niche score 44/100 · $11K/yr market · 41K searches/yr · $11.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $11K/yr market · 41K searches/yr · $11.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bhaiya Bhabhi Rakhi Set — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **bhaiya bhabhi rakhi set**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 100Conversion 29Competition 14Returns 81Price range 14Avg price 44Brand share 21Review moat 99Quality gap 53
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****21.71**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$5.87–$16.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$11K**
$11K/yr · 41K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, bhaiya bhabhi rakhi set is a $11K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bhaiya bhabhi rakhi set market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$17K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#75,227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **36.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**6**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- VibrantGujarat30% - Generic29% - IGH12% - NiLy Craft11% - Eximious India10% - Kalakriti8%
## **Demand**
Weekly Amazon search volume, last 24 weeks — >1,000% search growth over the last 90 days.
12K8KSpike '24Spike '25Oct '24Nov '24Jul '25Aug '25Sep '25Oct '25
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bhaiya-bhabhi-rakhi-set/trend)
## **Top bhaiya bhabhi rakhi set search terms**
- **bhaiya bhabhi rakhi set**18K/yr+0.0%1.4% conv. - **bhai bhabhi rakhi set**11K/yr>1,000%2.1% conv. - **rakhi for bhaiya bhabhi**5K/yr+190.2%1.7% conv. - **rakhi for brother and bhabhi with sweets**5K/yr+336.4%0.0% conv. - **rakhi for brother and bhabhi with gift**1K/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bhaiya-bhabhi-rakhi-set/search-terms)
## **Top bhaiya bhabhi rakhi set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$4K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VibrantGujarat Lumba Rakhi for Bhai Bhaiya Bhabhi Rakhi with designer beads handmade Raksha Bandhan Rakhdi with Envelope and rakhi box for Gift (Color1)**VibrantGujarat**$9.35**4.2★37 rev](https://www.amazon.com/dp/B098MW8VNW) [2**NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair**Generic**$11.33**5.0★10 rev](https://www.amazon.com/dp/B0D8YPJ2T8) [3**IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee**IGH**$9.97**3.8★7 rev](https://www.amazon.com/dp/B0FG3CLH4B) [4**NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law**NiLy Craft**$5.87**0.0★0 rev](https://www.amazon.com/dp/B0H22VQ2JV) [5**Eximious India Evil Eye Rakhi For Brother and Bhabhi | Bhaiya Bhabhi Rakhi Set Traditional Lumba Designer Fancy Bracelet on Rakshabandhan Traditional (White)**Eximious India**$15.81**4.5★10 rev](https://www.amazon.com/dp/B0F1CRTLYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law**NiLy Craft**$5.87**0 rev1mo ago](https://www.amazon.com/dp/B0H22VQ2JV) [**IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee**IGH**$9.97**7 rev1y ago](https://www.amazon.com/dp/B0FG3CLH4B) [**Eximious India Evil Eye Rakhi For Brother and Bhabhi | Bhaiya Bhabhi Rakhi Set Traditional Lumba Designer Fancy Bracelet on Rakshabandhan Traditional (White)**Eximious India**$15.81**10 rev1y ago](https://www.amazon.com/dp/B0F1CRTLYB) [**NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair**Generic**$11.33**10 rev1y ago](https://www.amazon.com/dp/B0D8YPJ2T8) [**Handmade Kundan Ball And Glass Beads Rakhi Set for Bhai And Bhabhi | Unique Designer Handmade Couple Rakhi Set | Beautiful Handwoven 1 Pair of Rakhi For Brother and Sister-in-Law (Green Kundan Ball -**Generic**$10.30**4 rev1y ago](https://www.amazon.com/dp/B0D6BFT635)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law**NiLy Craft**$5.87**0.0★**▲ 852%**](https://www.amazon.com/dp/B0H22VQ2JV) [**IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee**IGH**$9.97**3.8★**▲ 850%**](https://www.amazon.com/dp/B0FG3CLH4B) [**VibrantGujarat Lumba Rakhi for Bhai Bhaiya Bhabhi Rakhi with designer beads handmade Raksha Bandhan Rakhdi with Envelope and rakhi box for Gift (Color1)**VibrantGujarat**$9.35**4.2★**▲ 24%**](https://www.amazon.com/dp/B098MW8VNW) [**Handmade Kundan Ball And Glass Beads Rakhi Set for Bhai And Bhabhi | Unique Designer Handmade Couple Rakhi Set | Beautiful Handwoven 1 Pair of Rakhi For Brother and Sister-in-Law (Green Kundan Ball -**Generic**$10.30**5.0★**— 6%**](https://www.amazon.com/dp/B0D6BFT635) [**NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair**Generic**$11.33**5.0★**▼ 31%**](https://www.amazon.com/dp/B0D8YPJ2T8)
**~~View all trending →~~**
## **What buyers say about bhaiya bhabhi rakhi set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Embellishment/Embroidery Quality**17%
*“This bracelet set is such a lovely combination of tradition and style”*
**Weight Light**17%
*“Its lightweight”*
**Comfort-Overall**17%
*“comfortable to wear”*
**Design-Overall**17%
*“The designs look elegant and meaningful, with the evil eye charm adding a special touch that symbolizes protection and good wishes”*
**Shape/Style**17%
*“This bracelet set is such a lovely combination of tradition and style”*
**Gifting Purpose**17%
*“A beautiful gift choice that blends tradition, fashion, and love”*
### **Top return reasons **
**Quality-Overall**50%
**Wrong Dimensions**25%
**Size-Overall**25%
## **Common questions**
- **Is bhaiya bhabhi rakhi set profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bhaiya bhabhi rakhi set niche?**
- 6 brands and 6 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the bhaiya bhabhi rakhi set niche?**
- Listings span $5.87–$16.45; the average listing price is $11.29 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.
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