---
title: "Best Friend Necklaces for Women — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/best-friend-necklaces-for-women"
last_updated: "2026-08-09T15:45:30.460Z"
locale: en
meta:
description: "Niche score 49/100 · $24K/yr market · 65K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $24K/yr market · 65K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Best Friend Necklaces for Women — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **best friend necklaces for women**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 17Conversion 23Competition 83Returns 72Price range 83Avg price 88Brand share 82Review moat 65Quality gap 35
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$5.68–$67.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****886.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$24K**
$24K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, best friend necklaces for women is a $24K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **best friend necklaces for women market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$30K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#4,386**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**53%**
Top 20: 85%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**43%**
- Bryan Anthonys21% - Baydurcan12% - YANCHUN9% - HOPE LOVE SHINE5% - Jade cabbage5% - Dr's gift5%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -16.4% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/best-friend-necklaces-for-women/trend)
## **Top best friend necklaces for women search terms**
- **best friend necklaces for women**25K/yr-26.0%1.5% conv. - **friendship jewelry for women**17K/yr-6.1%1.0% conv. - **friendship necklaces for women**11K/yr-15.2%1.0% conv. - **friend necklaces for women**9K/yr-13.7%1.4% conv. - **friendship necklace for women**3K/yr-4.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/best-friend-necklaces-for-women/search-terms)
## **Top best friend necklaces for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7136%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Friendship Necklace for 2 3 4 5 Friend BFF Necklace for Women Long Distance Matching Jewelry Bestie Sister Birthday Gifts Friendship Friend Gifts for Women**YANCHUN**$11.27**4.3★90 rev](https://www.amazon.com/dp/B09Q5PKJQS) [2**Bryan Anthonys Through Thick & Thin Necklace Set for Women - 2 Piece Inspirational Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Nickel-Free Everyday Necklace Gift**Bryan Anthonys**$67.12**4.6★446 rev](https://www.amazon.com/dp/B097HGGDWP) [3**Bryan Anthonys Tribe Friendship Necklace for Women - Elegant Tepee Pendant Necklace with Silver Finish Over Brass Meaningful Everyday Jewelry Adjustable Length Nickel-Free Sentimental Necklace Gift for Her**Bryan Anthonys**$48.96**4.6★446 rev](https://www.amazon.com/dp/B097H6R5GD) [4**Jade cabbage Gold Bracelets for Women 18K Gold Plated Love Friendship Bracelet With Cubic Zirconia Cuff Bangle Jewelry Set Witness the Gift of Love (Silver 3pcs-A Medium 6.5)**Jade cabbage**$16.69**4.4★429 rev](https://www.amazon.com/dp/B0CGX52F77) [5**Bryan Anthonys Tribe Friendship Necklace for Women - Elegant Tepee Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Adjustable Length Nickel-Free Everyday Necklace Gift**Bryan Anthonys**$50.76**4.6★446 rev](https://www.amazon.com/dp/B097H6X7PW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOLAYES Friendship Necklace Gifts for Her 14K Gold BFF Necklace Dainty Friendship Jewelry for woman Bestie Soul Sister Gifts Minimalist Best Friend Necklaces for Women**MOLAYES**$18.93**1 rev10mo ago](https://www.amazon.com/dp/B0FRG1TCB3) [**Dkodfi Necklaces for Best Friends Bestie BFF Friendship Necklace Wave Necklace Friendship Gifts for Best Friend Soulmate Beach Themed Jewelry for Women Bestie Necklaces Friend Birthday Gifts**Dkodfi**$5.68**73 rev1y ago](https://www.amazon.com/dp/B0F7RKPPJP) [**BFF Necklace for 2 Sisters Gifts from Sister Long Distance Friendship Gifts Best Friend Necklace(You & Me)**Baydurcan**$14.88**243 rev1y ago](https://www.amazon.com/dp/B0DZHD76RF) [**AULSIEY Friendship Necklace for 2 Matching Necklaces for Best Friend Friendship Gifts for Women Friends Matching Jewelry Necklaces BFF Necklaces for 2 Link Paperclip Choker Necklace-Golden**AULSIEY**$14.13**14 rev1y ago](https://www.amazon.com/dp/B0DYZYWLV9) [**Drs gift Cat Friendship Necklaces Best Friend BBF Necklace for 2 Matching Necklace for Couples Black White Pendant Jewelry Gifts**Dr's gift**$10.11**67 rev1y ago](https://www.amazon.com/dp/B0DSZ3ZLVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PDWZNBA Love Friendship Ring 18K Gold-Plated Stainless Steel Promise Ring Wedding Band Jewelry Birthday Gifts for Women**PDWZNBA**$7.40**4.3★**▲ 258%**](https://www.amazon.com/dp/B08MFRCVQW) [**Bryan Anthonys Tribe Friendship Necklace for Women - Elegant Tepee Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Adjustable Length Nickel-Free Everyday Necklace Gift**Bryan Anthonys**$50.76**4.6★**▲ 222%**](https://www.amazon.com/dp/B097H6X7PW) [**Bryan Anthonys Through Thick & Thin Necklace Set for Women - 2 Piece Inspirational Pendant with 14k Gold Plated Finish Over Brass Meaningful Sentimental Jewelry Nickel-Free Everyday Necklace Gift**Bryan Anthonys**$67.12**4.6★**▲ 214%**](https://www.amazon.com/dp/B097HGGDWP) [**Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts**Poxtex**$10.41**4.5★**▲ 200%**](https://www.amazon.com/dp/B0CMQDV645) [**Bryan Anthonys Through Thick & Thin Necklace Set for Women - 2 Piece Elegant Pendant Necklace with Silver Finish Over Brass Meaningful Everyday Jewelry Nickel-Free Sentimental Necklace Gift for Her**Bryan Anthonys**$63.39**4.6★**▲ 199%**](https://www.amazon.com/dp/B097HJBYD4)
**~~View all trending →~~**
## **What buyers say about best friend necklaces for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Very affordable and surprisingly well made”*
**Gifting Purpose**14%
*“Cute gift”*
**Color**9%
*“The colors are beautiful”*
**Value For Money**8%
*“Worth buying”*
**Size-Overall**7%
*“The necklace fits just fine”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Chain/Key Quality**4%
*“the chain seems very durable”*
**Durability**4%
*“durable for a charm necklace”*
**Weight Light**3%
*“Very lightweight pendant”*
**Design-Overall**3%
*“The design is cute”*
### **What buyers complain about **
**Durability**15%
*“Did not hold up well”*
**Quality-Overall**14%
*“Poor quality”*
**Size-Overall**12%
*“Too small”*
**Color**7%
*“it started to lose color”*
**Metal Authenticity**5%
*“Not 100% Silver”*
**Precious Gemstone**4%
*“Diamonds falling out”*
**Ease Of Use**4%
*“a pain to get on or off”*
**Allergies**4%
*“Allergic Reaction”*
**Advertised Vs Actual Product**3%
*“doesnt look anything like the picture”*
**Chain/Key Quality**3%
*“chain broke”*
### **Top return reasons **
**Size-Overall**38%
**Chain/Key Quality**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Color**7%
**Metal Authenticity**6%
**Wrist Fit**6%
**Defective Material/Parts**3%
**Durability**2%
**Shape/Style**2%
## **Common questions**
- **Is best friend necklaces for women profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 63 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the best friend necklaces for women niche?**
- 41 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in best friend necklaces for women?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.1%.
- **When does demand for best friend necklaces for women peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the best friend necklaces for women niche?**
- Listings span $5.68–$67.12; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.
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