---
title: "Products — belt - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/belt/products"
last_updated: "2026-08-09T20:33:23.258Z"
locale: en
meta:
  description: "Niche score 57/100 · $6.7M/yr market · 18.9M searches/yr · $16.52 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $6.7M/yr market · 18.9M searches/yr · $16.52 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — belt - Flapen"
---

# **belt**

**Launch it**

A $6.7M/yr market growing +10.9% this quarter with returns at 3.4% — clears our launch bar.

Market size 99Growth 39Conversion 27Competition 85Returns 45Price range 83Avg price 79Brand share 36Review moat 19Quality gap 38

**Market size**

**Incredible****$6.7M**

$6.7M/yr · 18.9M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$8.15–$53.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.52**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****15,776.14**

avg incumbent reviews — the moat a new listing must climb

## Products