---
title: "Search terms — belly button ring - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/belly-button-ring/search-terms"
last_updated: "2026-08-09T10:04:23.406Z"
locale: en
meta:
  description: "Niche score 66/100 · $3.9M/yr market · 9.4M searches/yr · $10.72 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $3.9M/yr market · 9.4M searches/yr · $10.72 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — belly button ring - Flapen"
---

# **belly button ring**

**Launch it**

A $3.9M/yr market growing +3.5% this quarter with returns at 1.1% — clears our launch bar.

Market size 97Growth 29Conversion 49Competition 76Returns 93Price range 55Avg price 39Brand share 81Review moat 52Quality gap 58

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 9.4M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.23–$24.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,439.91**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.72**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

## Search terms