---
title: "Bellroy Passport Wallet — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bellroy-passport-wallet"
last_updated: "2026-08-09T19:11:45.506Z"
locale: en
meta:
description: "Niche score 30/100 · $53K/yr market · 31K searches/yr · $126.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $53K/yr market · 31K searches/yr · $126.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bellroy Passport Wallet — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **bellroy passport wallet**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 41Conversion 17Competition 30Returns 4Price range 52Avg price 66Brand share 0Review moat 82Quality gap 47
**Review moat**
**Great****354.16**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$126.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$31.45–$162.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$53K**
$53K/yr · 31K searches
**Returns**
**Bad****10.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bellroy passport wallet is a $53K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bellroy passport wallet market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$63K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Bellroy98% - tomtoc2%
## **Demand**
Weekly Amazon search volume, last 13 weeks — +13.1% search growth over the last 90 days.
800600Spike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bellroy-passport-wallet/trend)
## **Top bellroy passport wallet search terms**
- **bellroy passport wallet**15K/yr-8.0%1.4% conv. - **bellroy travel wallet**8K/yr+21.4%1.7% conv. - **bellroy travel folio**4K/yr+91.7%2.2% conv. - **bellroy passport**5K/yr+7.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bellroy-passport-wallet/search-terms)
## **Top bellroy passport wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bellroy Passport Cover (slimline travel wallet/pouch with card slots and space for cash plus travel documents) - Caramel**Bellroy**$95.39**4.6★142 rev](https://www.amazon.com/dp/B0D4D7YM13) [2**Bellroy Travel Wallet travel document holder (Passport tickets cash cards and pen) - (Black)**Bellroy**$138.78**4.5★606 rev](https://www.amazon.com/dp/B07MMNJFYY) [3**Bellroy Travel Folio Second Edition - Ocean**Bellroy**$125.58**4.4★247 rev](https://www.amazon.com/dp/B0C9T4HC6V) [4**Bellroy Passport Cover (slimline travel wallet/pouch with card slots and space for cash plus travel documents) - Black**Bellroy**$96.97**4.6★142 rev](https://www.amazon.com/dp/B0D4DKK8SD) [5**Bellroy Passport Cover (slimline travel wallet/pouch with card slots and space for cash plus travel documents) - Everglade**Bellroy**$96.32**4.6★142 rev](https://www.amazon.com/dp/B0D4D8DZ28)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bellroy Folio Wallet (compact leather folio/clutch wallet with space for cards bills and coins plus everyday essentials) - Black**Bellroy**$118.86**20 rev1y ago](https://www.amazon.com/dp/B0DTJ3M6V3) [**Bellroy Travel Wallet travel document holder (Passport tickets cash cards and pen) - Sienna**Bellroy**$135.98**606 rev1y ago](https://www.amazon.com/dp/B0DC8G63YN) [**Bellroy Travel Folio Second Edition - Everglade**Bellroy**$161.13**247 rev1y ago](https://www.amazon.com/dp/B0DC9DG4VF) [**Bellroy Travel Folio Second Edition - Navy**Bellroy**$162.27**247 rev1y ago](https://www.amazon.com/dp/B0DC8TMCKR) [**Bellroy Travel Folio Second Edition - Sienna**Bellroy**$153.37**247 rev1y ago](https://www.amazon.com/dp/B0DC96M72P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bellroy Travel Folio Second Edition - Caramel**Bellroy**$159.42**4.4★**▲ 177%**](https://www.amazon.com/dp/B0BWXKNKQ2) [**Bellroy Travel Folio Second Edition - Ocean**Bellroy**$125.58**4.4★**▲ 176%**](https://www.amazon.com/dp/B0C9T4HC6V) [**Bellroy Travel Folio Second Edition - Everglade**Bellroy**$161.13**4.4★**▲ 147%**](https://www.amazon.com/dp/B0DC9DG4VF) [**Bellroy Travel Wallet travel document holder (Passport tickets cash cards and pen) - Sienna**Bellroy**$135.98**4.5★**▲ 130%**](https://www.amazon.com/dp/B0DC8G63YN) [**Bellroy Travel Folio (Passport & Travel Organizer RFID Protected) - Caramel**Bellroy**$126.06**4.4★**▲ 100%**](https://www.amazon.com/dp/B07GX466PS)
**~~View all trending →~~**
## **What buyers say about bellroy passport wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent quality”*
**Shape/Style**11%
*“Looks elegant”*
**Material Quality**10%
*“The materials feel like theyll hold up over years of use — the zipper has a water-resistant coating”*
**Ease Of Use**8%
*“Very Useful”*
**Pockets/Compartments**8%
*“I like the pocket layout and overall design”*
**Durability**8%
*“Durable”*
**Leather Quality**7%
*“100% Leather”*
**Zipper Quality**4%
*“sturdy zipper”*
**Functionality-Overall**2%
*“The one feature that feels a little behind the times is the included SIM removal tool — handy in theory”*
**Portability**2%
*“A Solid Travel Companion for Families on the Move”*
### **What buyers complain about **
**Storage Capacity**40%
*“Doesnt have a place for cards”*
**Durability**20%
*“Wallet is already falling apart”*
**Leather Quality**10%
*“the lack of grip or texture on the leather they chose ruins it for me”*
**Size-Overall**7%
*“I'm sure it sounds like I'm exaggerating especially considering how tiny the pen is”*
**Thickness**7%
*“the materials inside bunch up so even if you mash it closed the wallet literally gets much thicker”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**6%
**Pockets/Compartments**5%
**Leather Quality**3%
**Product Condition**3%
**Color**3%
**Material Quality**3%
**Weight Heavy**2%
**Quality-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bellroy passport wallet profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 19 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Skip it (30/100).
- **How competitive is the bellroy passport wallet niche?**
- 2 brands and 4 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bellroy passport wallet?**
- Top complaints mined from reviews: Storage Capacity, Durability, Leather Quality. The return rate is 10.8% — above our launch gate.
- **What does it cost to enter the bellroy passport wallet niche?**
- Listings span $31.45–$162.27; the average listing price is $126.46 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.
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