---
title: "Beige Shorts Men — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/beige-shorts-men"
last_updated: "2026-08-07T01:23:29.182Z"
locale: en
meta:
description: "Niche score 51/100 · $28K/yr market · 158K searches/yr · $19.94 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $28K/yr market · 158K searches/yr · $19.94 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Beige Shorts Men — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **beige shorts men**
**Worth a look**
Shows demand growing +112.2% this quarter, but a small market ($28K/yr) keeps it on the watch list.
Market size 7Growth 95Conversion 11Competition 89Returns 9Price range 92Avg price 87Brand share 48Review moat 21Quality gap 58
**Growth**
**Incredible****+112.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$13.35–$58.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,476.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$28K**
$28K/yr · 158K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, beige shorts men is a $28K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beige shorts men market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$40K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**76%**
Top 20: 98%
**Top-5 click share**
**26%**
Top 20: 57%
**Open market**
**20%**
- Amazon Essentials38% - COOFANDY14% - Wrangler Authentics13% - JMIERR7% - PLEPAN4% - PULI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +112.2% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/beige-shorts-men/trend)
## **Top beige shorts men search terms**
- **mens kaki short**39K/yr+102.0%0.9% conv. - **kaki shorts**17K/yr+73.2%0.3% conv. - **beige shorts men**15K/yr+114.8%0.7% conv. - **mens khaki chino shorts**7K/yr+721.1%0.6% conv. - **men kaki shorts**7K/yr+121.2%0.6% conv. - **big and tall khaki shorts for men**8K/yr+76.0%0.0% conv. - **dark khaki shorts men**6K/yr+135.3%0.3% conv. - **mens beige shorts**6K/yr+118.3%0.5% conv. - **light khaki shorts for men**5K/yr+108.1%0.2% conv. - **kahki shorts**6K/yr+96.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/beige-shorts-men/search-terms)
## **Top beige shorts men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8416%$2K9%$3K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Khaki 30**Amazon Essentials**$16.33**4.4★41,559 rev](https://www.amazon.com/dp/B01JQTBSOM) [2**Classic Cargo Stretch Short Grain Twill 38**Wrangler Authentics**$27.43**4.6★8,741 rev](https://www.amazon.com/dp/B07HNTTKZ6) [3**Amazon Essentials Mens Classic-Fit 7 Short Shorts Khaki 34**Amazon Essentials**$16.20**4.4★16,669 rev](https://www.amazon.com/dp/B07F282RK2) [4**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Khaki 36**Amazon Essentials**$16.22**4.4★41,559 rev](https://www.amazon.com/dp/B01JQTN8SQ) [5**Wrangler Authentics Mens Flat Front Short Elmwood 34W x 9L**Wrangler Authentics**$21.88**4.4★108 rev](https://www.amazon.com/dp/B0CSPS311L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Classic Cargo Stretch Short Grain Twill 38**Wrangler Authentics**$27.43**8,741 rev3mo ago](https://www.amazon.com/dp/B07HNTTKZ6) [**Wrangler Authentics Mens Flat Front Short Elmwood 34W x 9L**Wrangler Authentics**$21.88**108 rev3mo ago](https://www.amazon.com/dp/B0CSPS311L) [**Wrangler Authentics Mens Flat Front Short Elmwood 32W x 9L**Wrangler Authentics**$22.06**69 rev3mo ago](https://www.amazon.com/dp/B0CSQP3YFC) [**LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga Beige**LINENNMAIN**$21.67**41 rev6mo ago](https://www.amazon.com/dp/B0GFCNBJVZ) [**COOFANDY Khaki Shorts Men Flat Front Chino Elastic Waistband Walking Casual Vacation Beach Shorts**COOFANDY**$18.68**262 rev7mo ago](https://www.amazon.com/dp/B0G4LP977G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Khaki 30**Amazon Essentials**$16.33**4.4★**▲ 28%**](https://www.amazon.com/dp/B01JQTBSOM) [**COOFANDY Khaki Shorts Men Flat Front Chino Elastic Waistband Walking Casual Vacation Beach Shorts**COOFANDY**$18.68**4.5★**▲ 27%**](https://www.amazon.com/dp/B0G4LP977G) [**LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga Beige**LINENNMAIN**$21.67**4.2★**▲ 27%**](https://www.amazon.com/dp/B0GFCNBJVZ) [**COOFANDY Mens Shorts Casual Cotton Chino Shorts Elastic Waist Drawstring Casual Beach Shorts - Dark Khaki Large**COOFANDY**$15.51**4.4★**▲ 25%**](https://www.amazon.com/dp/B0G1M85234) [**Amazon Essentials Mens Classic-Fit 7 Short Shorts Khaki 34**Amazon Essentials**$16.20**4.4★**▲ 21%**](https://www.amazon.com/dp/B07F282RK2)
**~~View all trending →~~**
## **What buyers say about beige shorts men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fits to size”*
**Quality-Overall**15%
*“High quality comfortable”*
**Comfort-Overall**12%
*“Super comfortable”*
**Value For Money**6%
*“Good value”*
**Material Quality**4%
*“the material on these are incredibly comfortable”*
**Color**3%
*“Nice color”*
**Pockets/Compartments**3%
*“deep pockets”*
**Weight Light**3%
*“Fabric is light enough for summer”*
**Stretchability/Expandability/Elasticity**2%
*“They feature a great amount of stretch”*
**Durability**2%
*“They're soft yet durable”*
### **What buyers complain about **
**Size-Overall**32%
*“WAY TO BIG”*
**Color**7%
*“Color is a bit off”*
**Transparency**6%
*“See through”*
**Material Quality**4%
*“Cheap material”*
**Wrinkles**2%
*“Wrinkled heavily and need to iron”*
**Waist Fit**2%
*“Incorrect waist size”*
**Stretchability/Expandability/Elasticity**2%
*“Not much stretch either”*
**Exercise/Sports Suitability**2%
*“Not for long hikes”*
**Thin**2%
*“Very thin material”*
**Length**2%
*“would like them to be mid knee length”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**20%
**Length**9%
**Inseam Fit**4%
**Thigh Fit**4%
**Color**4%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Thin**1%
## **Common questions**
- **Is beige shorts men profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 79 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +112.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the beige shorts men niche?**
- 23 brands and 42 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in beige shorts men?**
- Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 9.4% — above our launch gate.
- **When does demand for beige shorts men peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the beige shorts men niche?**
- Listings span $13.35–$58.15; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 10,477 reviews — the moat a new listing must climb.
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