---
title: "Bee Pin — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bee-pin"
last_updated: "2026-08-10T01:38:29.322Z"
locale: en
meta:
description: "Niche score 51/100 · $43K/yr market · 130K searches/yr · $11.93 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $43K/yr market · 130K searches/yr · $11.93 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bee Pin — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **bee pin**
**Worth a look**
Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Market size 11Growth 26Conversion 35Competition 90Returns 62Price range 71Avg price 49Brand share 96Review moat 93Quality gap 21
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****145.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Good****$4.32–$40.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$43K**
$43K/yr · 130K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bee pin is a $43K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bee pin market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#18,459**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **81%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**60 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**29%**
Top 20: 75%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**67%**
- Psyqtsuary7% - HSQYJ6% - SANNIX6% - Dtja5% - Misdary5% - BuleVina5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bee-pin/trend)
## **Top bee pin search terms**
- **bee pin**35K/yr+4.4%2.7% conv. - **bee brooch**30K/yr-8.3%1.7% conv. - **bee pins**21K/yr+13.9%3.0% conv. - **bee brooches for women**10K/yr-1.8%2.8% conv. - **bee pins or brooches**6K/yr+95.6%2.1% conv. - **bumble bee pin**7K/yr+10.2%2.7% conv. - **bumble bee brooch**5K/yr-2.7%1.8% conv. - **bee lapel pin**5K/yr-6.6%2.8% conv. - **bee pins bulk**5K/yr-29.6%3.2% conv. - **bee brooch pin**7K/yr-48.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bee-pin/search-terms)
## **Top bee pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8574%$2K6%$3K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honey Bee Brooches Crystal Insect Themed Bee Brooch Animal Fashion Shell Pearl Brooch Pin 14K Gold Plated (gold pearl)**HSQYJ**$9.35**4.5★1,901 rev](https://www.amazon.com/dp/B07GD9FJ4N) [2**SANNIX 60Pcs Bee Pins Enamel Honey Bee Lapel Pin Cute Bee Brooch Pins Bee Badge for Backpacks Hats Clothes**SANNIX**$15.51**4.4★176 rev](https://www.amazon.com/dp/B0DSDJKQR6) [3**Bee Brooch Pin Honey Bee Rhinestone Pins Vintage Crystal Insect Themed Lapel Pins Stylish Accessories for Women Men Party Dating Daily**Psyqtsuary**$6.20**4.7★233 rev](https://www.amazon.com/dp/B0DKTKJVDC) [4**Rhinestone Bee Brooch Pin for Women Girls Fashion Cute Yellow Black Crystal Honeybee Bumblebee Animal Insect Brooches Lapel Pins Dainty Dress Accessories Wedding Christmas Birthday Jewelry Gift**Dtja**$8.09**4.6★103 rev](https://www.amazon.com/dp/B0BCWG95ZR) [5**WILLBOND 4 Pieces Honey Bee Brooch Lapel Pins for Women Crystal Insect Themed Bee Brooches with Faux Pearl Fashion Gift for Birthday Dating Party Anniversary**WILLBOND**$9.88**4.7★591 rev](https://www.amazon.com/dp/B085HCM1CS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unittype 25 Pcs Rhinestone Bee Brooches Gold Insect Themed Animal Fashion Brooches with Safety Buttons Cute Animal Lapel Pins for Clothing Bags Hats Gifts**Unittype**$14.45**8 rev6mo ago](https://www.amazon.com/dp/B0GGFFWC5H) [**3 Pcs Bee Brooch Pin Vintage Rhinestone Crystal Bumble Bee Jewelry Lapel Pin Stylish Insect Themed Accessory for Women Men Party Dating Daily (1.54 x 1 inch)**LUSTRIB**$5.75**16 rev6mo ago](https://www.amazon.com/dp/B0GFVGWBLT) [**JUNEBRUSHS 28PCS Bee Enamel Pins Cute Yellow Honey Brooch Pins for Bee Theme Birthday Party Classroom Favor Supplies Exchange Gift Clothes Hat Accessories**JUNEBRUSHS**$9.84**477 rev10mo ago](https://www.amazon.com/dp/B0FQNPDKLB) [**Bee Brooch Pin 4 Pcs Rhinestone Honey Bee Brooches for Women Vintage Crystal Insect Themed Lapel Pins Stylish Accessories for Women MenParty Dating Daily (White Yellow Red Green)**Psyqtsuary**$7.89**70 rev11mo ago](https://www.amazon.com/dp/B0FNMKVCSV) [**Vintage Honey Bee Brooch for Women Men Cute Bee with Hanging Chain Tassel Animal Insect Lapel Pins Elegant Dress Accessories for Hat Bag Suit Tie Holiday Party Jewelry (Gold-tone)**NewZenro**$7.82**11 rev1y ago](https://www.amazon.com/dp/B0F9F4QRLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unittype 25 Pcs Rhinestone Bee Brooches Gold Insect Themed Animal Fashion Brooches with Safety Buttons Cute Animal Lapel Pins for Clothing Bags Hats Gifts**Unittype**$14.45**4.8★**▲ 188%**](https://www.amazon.com/dp/B0GGFFWC5H) [**3 Pcs Bee Brooch Pin Vintage Rhinestone Crystal Bumble Bee Jewelry Lapel Pin Stylish Insect Themed Accessory for Women Men Party Dating Daily (1.54 x 1 inch)**LUSTRIB**$5.75**4.9★**▲ 160%**](https://www.amazon.com/dp/B0GFVGWBLT) [**Honey Bee Brooch Stainless Steel Butterfly Brooch Insect Themed Lapel Pins Jewelry (gold bee brooch)**VASSAGO**$7.60**4.2★**▲ 134%**](https://www.amazon.com/dp/B0F5H3JD8N) [**24/Pack Enamel Honey Bee Pin Lapel Pin Bulk -Metal Hat Men Women Badge Coworker Brooch Teacher Nurse Employee Appreciation Thanksgiving Day Thank You Gift**YYDSPin**$11.48**4.7★**▲ 87%**](https://www.amazon.com/dp/B0DH4WTGH5) [**Misdary Employee Appreciation Bee Lapel Pins Back to School Gift Spelling Bee Badge with Inspirational Card for Teacher Staff(12 Sets)**Misdary**$10.16**4.7★**▲ 69%**](https://www.amazon.com/dp/B0DXF7WD7B)
**~~View all trending →~~**
## **What buyers say about bee pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Excellent quality”*
**Advertised Vs Actual Product**8%
*“true to picture”*
**Value For Money**7%
*“Very affordable”*
**Design-Overall**7%
*“craftsmanship is great”*
**Color**7%
*“bright in color”*
**Size-Overall**5%
*“Small and cute”*
**Brightness/Shine/Glow**5%
*“sparkle”*
**Gifting Purpose**3%
*“Perfect for my gifts”*
**Embellishment/Embroidery Quality**3%
*“Bee charm embellishments”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Size-Overall**45%
*“they are too big”*
**Value For Money**9%
*“Looks expensive”*
**Quality-Overall**8%
*“Cheap”*
**Advertised Vs Actual Product**7%
*“Incorrect item specification/description”*
**Durability**5%
*“Broke after one day of usage”*
**Color**4%
*“when pulled apart color came off ruining the pin”*
**Strength**3%
*“flimsy, broke before I had a chance to wear it”*
**Defective Material/Parts**2%
*“The pin piece fell off”*
**Comfort-Overall**2%
*“which is not as comfortable or secure for direct skin contact”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Color**4%
**Metal Authenticity**4%
**Value For Money**3%
**Wrong Dimensions**2%
**Durability**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bee pin profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 80 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bee pin niche?**
- 60 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in bee pin?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.5%.
- **When does demand for bee pin peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the bee pin niche?**
- Listings span $4.32–$40.57; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.
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