---
title: "Bear Costume — $346K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bear-costume"
last_updated: "2026-08-06T04:42:40.551Z"
locale: en
meta:
description: "Niche score 40/100 · $346K/yr market · 799K searches/yr · $48.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $346K/yr market · 799K searches/yr · $48.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bear Costume — $346K/yr Amazon US Niche (2026) - Flapen"
---
# **bear costume**
**Skip it**
High returns (11.5%) — this niche doesn't clear our bar today.
Market size 53Growth 15Conversion 11Competition 63Returns 2Price range 52Avg price 94Brand share 55Review moat 48Quality gap 40
**Avg price**
**Great****$48.11**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$346K**
$346K/yr · 799K searches
**Price range**
**Good****$9.80–$173.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,650.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bear costume is a $346K/yr Amazon United States market (799K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bear costume market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$385K–$481K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#10,424**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**24%**
- COSUSKET46% - California Costumes8% - Funziez!7% - ANMIBOBU6% - AILMQYJL5% - AnmHIwcte4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
125K75KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bear-costume/trend)
## **Top bear costume search terms**
- **bear costume**212K/yr-10.7%0.6% conv. - **bear onesie**116K/yr-20.2%0.5% conv. - **bear costume adult**133K/yr-12.5%0.7% conv. - **teddy bear costume**63K/yr-24.9%0.2% conv. - **disfraz de oso para adulto**23K/yr-32.9%0.2% conv. - **bear onesie adult**69K/yr-45.6%0.5% conv. - **bear suit**17K/yr+5.2%0.5% conv. - **bear mascot costume**10K/yr-13.9%0.3% conv. - **teddy bear onesie**15K/yr-25.5%0.1% conv. - **adult bear costume**25K/yr-25.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bear-costume/search-terms)
## **Top bear costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$35K20%$69K30%$104K40%$138K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Sherpa Womens Cosplay Animal One Piece Costume Brown**COSUSKET**$27.14**4.7★9,011 rev](https://www.amazon.com/dp/B09939CHCN) [2**COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Sherpa Womens Cosplay Animal One Piece Costume Brown**COSUSKET**$26.60**4.7★9,011 rev](https://www.amazon.com/dp/B09939DYLF) [3**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Animal One Piece Halloween Costume Sleepwear Homewear**COSUSKET**$29.91**4.7★4,269 rev](https://www.amazon.com/dp/B0BRMS69MZ) [4**California Costumes: Deluxe Grizzly Bear Costume with Moveable Jaw Mask**California Costumes**$173.48**3.8★35 rev](https://www.amazon.com/dp/B0DDN9LFFZ) [5**ANMIBOBU Unisex Adult Onesie Pajamas Animal Cosplay Halloween Costume One Piece Plush Sleepwear Homewear Brown Bear-S**ANMIBOBU**$28.97**4.6★157 rev](https://www.amazon.com/dp/B0FJF68Y4P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morph Bear Costume Adult Teddy Bear Costume Adult Brown Bear Mascot Costumes For Adults Halloween Costumes For Men Large**Morph**$58.69**3 rev6mo ago](https://www.amazon.com/dp/B0FV3VGKWM) [**ANMIBOBU Unisex Adult Onesie Pajamas Animal Cosplay Halloween Costume One Piece Plush Sleepwear Homewear Brown Bear-S**ANMIBOBU**$28.97**157 rev12mo ago](https://www.amazon.com/dp/B0FJF68Y4P) [**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Cosplay One Piece Halloween Costume hooded Sleepwear Homewear**AILMQYJL**$29.35**152 rev1y ago](https://www.amazon.com/dp/B0FD7CYJ97) [**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Cosplay One Piece Halloween Costume hooded Sleepwear Homewear**AILMQYJL**$29.48**152 rev1y ago](https://www.amazon.com/dp/B0FD7CFGP9) [**Solvienne Adult Bear Animal Onesie Zip Up Flannel One Piece Pajamas with Pockets for Men and Women Halloween Costume Cosplay Loungewear**Solvienne**$26.22**151 rev1y ago](https://www.amazon.com/dp/B0FCFGL1JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morph Bear Costume Adult Teddy Bear Costume Adult Brown Bear Mascot Costumes For Adults Halloween Costumes For Men Large**Morph**$58.69**5.0★**▲ 275%**](https://www.amazon.com/dp/B0FV3VGKWM) [**AnmHIwcte Unisex Onesie Adult Bear Costume Halloween Christmas Cosplay One-Piece Pajamas For Women Men**AnmHIwcte**$23.30**4.5★**▲ 257%**](https://www.amazon.com/dp/B0DBH7H4GG) [**COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Sherpa Womens Cosplay Animal One Piece Costume Brown**COSUSKET**$26.87**4.7★**▲ 190%**](https://www.amazon.com/dp/B09938SPTH) [**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit**AiWMGL**$19.73**4.5★**▲ 189%**](https://www.amazon.com/dp/B0D73L76HR) [**ANMIBOBU Unisex Adult Onesie Pajamas Animal Cosplay Halloween Costume One Piece Plush Sleepwear Homewear Brown Bear-S**ANMIBOBU**$28.97**4.6★**▲ 147%**](https://www.amazon.com/dp/B0FJF68Y4P)
**~~View all trending →~~**
## **What buyers say about bear costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**25%
*“It kept my grand daughter warm and snuggly”*
**Quality-Overall**16%
*“Good quality”*
**Size-Overall**11%
*“Fits nice”*
**Comfort-Overall**9%
*“Comfortable”*
**Value For Money**5%
*“was good for the money”*
**Durability**5%
*“Very durable”*
**Soft Feel**4%
*“Soft and cute”*
**Design-Overall**3%
*“would probably buy the other designs”*
**Advertised Vs Actual Product**2%
*“Everything works like its supposed to”*
**Material Quality**2%
*“the cloth material seems to be a good quality”*
### **What buyers complain about **
**Size-Overall**22%
*“huge”*
**Quality-Overall**11%
*“looks very cheap”*
**Zipper Quality**9%
*“the zipper on the head broke immediately”*
**Value For Money**6%
*“Cheap as cheap could be”*
**Exercise/Sports Suitability**5%
*“not the best to walk long strides in”*
**Thickness**3%
*“its thick furry”*
**Material Quality**3%
*“Low quality/junk materials”*
**Wrinkles**2%
*“It did come a little wrinkled”*
**Durability**2%
*“Fell apart within 20 mins”*
**Advertised Vs Actual Product**2%
*“they should just picture one person rather than two so it doesnt give false advertising”*
### **Top return reasons **
**Size-Overall**61%
**Length**11%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Product Condition**2%
**Thigh Fit**2%
**Warmth**1%
**Thin**1%
**Value For Money**1%
## **Common questions**
- **Is bear costume profitable to sell on Amazon United States?**
- The niche generates $346K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bear costume niche?**
- 20 brands and 44 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in bear costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.5% — above our launch gate.
- **When does demand for bear costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.8× the quietest.
- **What does it cost to enter the bear costume niche?**
- Listings span $9.80–$173.48; the average listing price is $48.11 (sweet spot $15–$100). The average incumbent carries 1,651 reviews — the moat a new listing must climb.
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