---
title: "Beanies Bulk — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/beanies-bulk"
last_updated: "2026-08-10T00:16:32.085Z"
locale: en
meta:
description: "Niche score 38/100 · $58K/yr market · 124K searches/yr · $30.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $58K/yr market · 124K searches/yr · $30.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beanies Bulk — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **beanies bulk**
**Skip it**
Soft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 19Competition 77Returns 68Price range 80Avg price 95Brand share 19Review moat 24Quality gap 35
**Avg price**
**Incredible****$30.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.17–$112.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,031.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$58K**
$58K/yr · 124K searches
**Growth**
**Bad****-70.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, beanies bulk is a $58K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beanies bulk market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$123K–$154K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#607**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**5%**
- Winterlace51% - ZH17% - DASSNANE11% - LYDTICK9% - Extpro4% - Yahenda2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -70.4% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/beanies-bulk/trend)
## **Top beanies bulk search terms**
- **beanies bulk**47K/yr-70.0%2.3% conv. - **bulk beanies**31K/yr-64.1%1.6% conv. - **beanie bulk**15K/yr-62.1%1.3% conv. - **winter hats bulk**17K/yr-83.3%2.2% conv. - **beanie hats bulk**11K/yr-87.4%1.9% conv. - **knit hats bulk**4K/yr-74.2%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/beanies-bulk/search-terms)
## **Top beanies bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 PCS Beanies Hats Men Beanie for Women Winter Knitted Hat Elasticity Soft Ski Hat Warm Blank Bulk Black Ideal Gifts for Shelters Charities Bulk Winter Hats for Homeless**DASSNANE**$47.43**4.4★156 rev](https://www.amazon.com/dp/B0FHBX3KS9) [2**Wholesale Winter Gloves Beanies Warm Thick Thermal Bulk Case Pack Unisex Men Women (24 Beanies - Black)**Winterlace**$36.80**4.6★76 rev](https://www.amazon.com/dp/B08N2X9YTL) [3**12 Pack Winter Beanie Hats for Men Women Warm Cozy Knitted Cuffed Skull Cap Wholesale**Winterlace**$20.48**4.6★8,091 rev](https://www.amazon.com/dp/B077969NCZ) [4**25 Pack Winter Beanie Hats Unisex Thermal Toboggan Cold Weather Cuffed Caps Bulk Bundle Black**Winterlace**$29.65**4.6★413 rev](https://www.amazon.com/dp/B0CM7N4S2X) [5**48 Pack Winter Beanies Bulk Cold Weather Warm Knit Skull Caps Mens Womens Unisex Hats (Black Ribbed)**Winterlace**$60.12**4.5★524 rev](https://www.amazon.com/dp/B085LTR4ZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 PCS Black Beanies Hats Men Beanie for Women Winter Knitted Hat Soft Ski Hat Warm Blank Bulk Ideal Gifts for Shelters Charities**DASSNANE**$11.34**156 rev9mo ago](https://www.amazon.com/dp/B0FR4VFRMT) [**50 PCS Beanies Hats Men Beanie for Women Winter Knitted Hat Elasticity Soft Ski Hat Warm Blank Bulk Black Ideal Gifts for Shelters Charities Bulk Winter Hats for Homeless**DASSNANE**$47.43**156 rev1y ago](https://www.amazon.com/dp/B0FHBX3KS9) [**ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase Khaki**ZH**$16.83**531 rev1y ago](https://www.amazon.com/dp/B0FF42GYCV) [**100% Cotton Skull Caps Beanie Sleeping Hats for Men Women 2-Pack Black**Headshion**$8.49**11,799 rev1y ago](https://www.amazon.com/dp/B0DMF4XLZV) [**96x Winter Gloves Beanies Crew Socks Neck Warmers Donation Charity Care Bulk Bundle**Winterlace**$112.63**34 rev1y ago](https://www.amazon.com/dp/B0DGWMQ6SB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100% Cotton Skull Caps Beanie Sleeping Hats for Men Women 2-Pack Black**Headshion**$8.49**4.4★**▲ 425%**](https://www.amazon.com/dp/B0DMF4XLZV) [**LYDTICK 25 Pack Winter Beanie Hats Bulk for Men Women Wholesale Knit Beanies Cold Weather Skull Caps 8 Colors**LYDTICK**$31.48**4.6★**▲ 338%**](https://www.amazon.com/dp/B0D5LKN6L9) [**ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase Khaki**ZH**$16.83**4.6★**▲ 301%**](https://www.amazon.com/dp/B0FF42GYCV) [**48 Pack Winter Beanies Bulk Cold Weather Warm Knit Skull Caps Mens Womens Unisex Hats (Black Ribbed)**Winterlace**$60.12**4.5★**▲ 253%**](https://www.amazon.com/dp/B085LTR4ZB) [**25 Pack Winter Beanie Hats Unisex Thermal Toboggan Cold Weather Cuffed Caps Bulk Bundle**Winterlace**$28.33**4.6★**▲ 188%**](https://www.amazon.com/dp/B0DGJG67DP)
**~~View all trending →~~**
## **What buyers say about beanies bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“But still great quality beanies”*
**Warmth**18%
*“These beanies are very warm and comfortable”*
**Size-Overall**13%
*“Fits perfect”*
**Value For Money**9%
*“Great value”*
**Comfort-Overall**5%
*“Comfortable”*
**Color**5%
*“Great colors”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**2%
*“Comofortable and soft, easy to wash”*
**Thickness**2%
*“Nice hats and thick”*
**Durability**2%
*“feels durable”*
### **What buyers complain about **
**Size-Overall**32%
*“Too small”*
**Quality-Overall**7%
*“These are not the high quality beanies you purchase from brand name outdoor wear catalogs”*
**Color**6%
*“Wrong color”*
**Smell**4%
*“The smell was so intense that it took 3 washes”*
**Stretchability/Expandability/Elasticity**3%
*“They stretch out over time”*
**Thin**3%
*“Thin”*
**Length**3%
*“its way too long”*
**Material Quality**3%
*“Material is very cheap”*
**Thickness**3%
*“Thick”*
**Value For Money**3%
*“Could have been cheaper”*
### **Top return reasons **
**Size-Overall**64%
**Material Quality**6%
**Length**5%
**Color**5%
**Advertised Vs Actual Product**4%
**Thin**3%
**Value For Money**2%
**Quality-Overall**2%
**Shape/Style**2%
**Product Condition**1%
## **Common questions**
- **Is beanies bulk profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 39 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -70.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the beanies bulk niche?**
- 11 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in beanies bulk?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.3%.
- **When does demand for beanies bulk peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 22.7× the quietest.
- **What does it cost to enter the beanies bulk niche?**
- Listings span $8.17–$112.63; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 6,031 reviews — the moat a new listing must climb.
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