---
title: "Beanie with Brim — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/beanie-with-brim"
last_updated: "2026-08-10T01:46:20.504Z"
locale: en
meta:
description: "Niche score 33/100 · $22K/yr market · 265K searches/yr · $16.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $22K/yr market · 265K searches/yr · $16.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beanie with Brim — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **beanie with brim**
**Skip it**
Soft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 6Competition 60Returns 20Price range 76Avg price 80Brand share 38Review moat 48Quality gap 68
**Avg price**
**Great****$16.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.80–$32.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,712.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 265K searches
**Growth**
**Bad****-76.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, beanie with brim is a $22K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beanie with brim market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#724**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**14%**
- Home Prefer50% - TOP-EX13% - adidas9% - Rothco7% - zowya4% - C.C4% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -76.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/beanie-with-brim/trend)
## **Top beanie with brim search terms**
- **beanie with brim**80K/yr-72.5%0.8% conv. - **brimmed beanie**21K/yr-65.3%1.0% conv. - **visor beanie**13K/yr-68.3%0.3% conv. - **beanie hat with brim**11K/yr-65.6%0.5% conv. - **brim beanie**8K/yr-59.3%1.2% conv. - **winter hat with brim**33K/yr-90.9%0.6% conv. - **billed beanie**10K/yr-73.9%0.6% conv. - **beanie with visor**8K/yr-73.4%0.2% conv. - **winter hat with visor**7K/yr-70.1%0.0% conv. - **knit hat with brim**11K/yr-81.9%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/beanie-with-brim/search-terms)
## **Top beanie with brim products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Home Prefer Mens Beanie Hat for Winter Knitted Hat with Bill Daily Beanie Cap Black**Home Prefer**$13.66**4.4★4,904 rev](https://www.amazon.com/dp/B07JBVD45J) [2**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size**Home Prefer**$14.73**4.2★113 rev](https://www.amazon.com/dp/B0FPCVLVXC) [3**Home Prefer Mens Cuff Beanie Cap with Visor Winter Skull Beanie Warm Thick Knit Beanie Hat Army Green**Home Prefer**$14.56**4.4★4,820 rev](https://www.amazon.com/dp/B07H6JVVVP) [4**Adidas Mens Griggs Brimmer Beanie with Brim Standard Fit Winter Hat**adidas**$18.56**4.5★309 rev](https://www.amazon.com/dp/B0DQ6GZ5BK) [5**Rothco 59381: Watch Cap with Brim**Rothco**$11.91**3.9★426 rev](https://www.amazon.com/dp/B0CDMDLFPJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DryKnit Red Oversized Waterproof 80% Merino Wool Blend Visor Beanie Knit Hat with Brim Fleece Lined Warm Cap for Men Women Large Head Fishing Outdoor Winter XL/XXL**TOP-EX**$25.82**123 rev9mo ago](https://www.amazon.com/dp/B0FQG9JV87) [**ZEXIAN 2Pack Men&Women Winter Warm Fleece-Lined Knit Beanie Hats with Visor & Ear Flaps for Cold Weather (US Alpha One Size Black+Grey)**ZEXIAN**$15.17**152 rev9mo ago](https://www.amazon.com/dp/B0FS1S5LP7) [**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size**Home Prefer**$14.73**113 rev10mo ago](https://www.amazon.com/dp/B0FPCVLVXC) [**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Ash)**Home Prefer**$14.50**113 rev10mo ago](https://www.amazon.com/dp/B0FPCXD3Z4) [**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Army Green)**Home Prefer**$15.01**113 rev10mo ago](https://www.amazon.com/dp/B0FPCVXPSH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MELASA Cycling Cap Cooling Skull Cap Helmet Liner with Sun Visor Sun Protection Running Beanie Bike Cap for Men Women Under Helmet(Black)**MELASA**$11.06**4.5★**▲ 333%**](https://www.amazon.com/dp/B0CYC2V7YG) [**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Ash)**Home Prefer**$14.50**4.2★**▲ 307%**](https://www.amazon.com/dp/B0FPCXD3Z4) [**Home Prefer Mens Winter Beanie Hat with Brim Warm Double Knit Cuff Beanie Cap Red**Home Prefer**$13.60**4.4★**▲ 232%**](https://www.amazon.com/dp/B081682PHD) [**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size**Home Prefer**$14.73**4.2★**▲ 120%**](https://www.amazon.com/dp/B0FPCVLVXC) [**zowya Brim Beanie Hat for Men & Women Warm Winter Skully Cap Daily Visor Beanie Thick Billed Hats Winter Hats with Brim Vintage Acrylic Contrast Color (Grey)**zowya**$13.20**4.3★**▲ 111%**](https://www.amazon.com/dp/B08Q75KB2K)
**~~View all trending →~~**
## **What buyers say about beanie with brim**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**25%
*“keeps my ears warm”*
**Size-Overall**19%
*“Fit great”*
**Quality-Overall**10%
*“EXCELLENT PRODUCTS...Better than I expected”*
**Comfort-Overall**9%
*“Very nice and comfortable”*
**Value For Money**4%
*“Very much worth the price and then some”*
**Shape/Style**3%
*“Style meets comfort”*
**Weather Proof**3%
*“Great hat for winter walks”*
**Stretchability/Expandability/Elasticity**3%
*“Love the stretch fit and warmth”*
**Advertised Vs Actual Product**3%
*“Just what the doctor ordered”*
**Soft Feel**2%
*“So soft”*
### **What buyers complain about **
**Size-Overall**47%
*“Too small”*
**Quality-Overall**6%
*“probably wouldnt buy it again as the quality is a bit underwhelming”*
**Warmth**4%
*“Does not make me hot”*
**Material Quality**4%
*“Descent material”*
**Shrinkage Resistance**3%
*“Mega shrunk”*
**Shape/Style**3%
*“dont like the shape on front ridge above the brim”*
**Sweat Resistance**3%
*“Don't buy the black cap as the dye will leach out when you sweat”*
**Water Resistance**2%
*“Not water proof”*
**Durability**2%
*“Falls apart”*
**Weight Heavy**1%
*“it is also extremely bulky”*
### **Top return reasons **
**Size-Overall**69%
**Advertised Vs Actual Product**6%
**Shape/Style**5%
**Material Quality**3%
**Color**2%
**Quality-Overall**2%
**Length**1%
**Width**1%
**Thin**1%
**Value For Money**1%
## **Common questions**
- **Is beanie with brim profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 29 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -76.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the beanie with brim niche?**
- 13 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in beanie with brim?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Warmth. The return rate is 6.4% — above our launch gate.
- **When does demand for beanie with brim peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 22.3× the quietest.
- **What does it cost to enter the beanie with brim niche?**
- Listings span $9.80–$32.26; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 1,712 reviews — the moat a new listing must climb.
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