---
title: "Beaded Purse — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/beaded-purse"
last_updated: "2026-08-07T17:49:49.421Z"
locale: en
meta:
description: "Niche score 52/100 · $100K/yr market · 323K searches/yr · $26.99 avg price. High returns (12.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $100K/yr market · 323K searches/yr · $26.99 avg price. High returns (12.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Beaded Purse — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **beaded purse**
**Worth a look**
Shows a sweet-spot price point ($26.99 avg), but high returns (12.2%) keeps it on the watch list.
Market size 25Growth 47Conversion 14Competition 85Returns 0Price range 88Avg price 95Brand share 94Review moat 63Quality gap 53
**Avg price**
**Incredible****$26.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.13–$73.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****982.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$100K**
$100K/yr · 323K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.2%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, beaded purse is a $100K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beaded purse market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**41%**
Top 20: 78%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**54%**
- BABEYOND19% - lovyoCoCo6% - YUWITA5% - OYOANGLE5% - QWINEE5% - Verdusa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/beaded-purse/trend)
## **Top beaded purse search terms**
- **rhinestone purse**138K/yr+0.5%0.7% conv. - **small tan purse**17K/yr+67.2%0.4% conv. - **bride purse for wedding day**21K/yr+27.3%0.2% conv. - **oversized clutch bag**17K/yr+25.1%0.1% conv. - **judith leiber look alike clutch**25K/yr-13.5%0.1% conv. - **cognac clutch**7K/yr+304.8%0.3% conv. - **bronze clutch purse**11K/yr+134.3%0.3% conv. - **tan small purse**9K/yr+44.0%0.4% conv. - **sequin purses for women**11K/yr+40.8%0.1% conv. - **slouchy clutch**9K/yr+18.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/beaded-purse/search-terms)
## **Top beaded purse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BABEYOND Womens Rhinestone Clutch Evening Bags Sparkly Glitter Triangle Purse for 1920s Party Prom Wedding**BABEYOND**$19.24**4.5★3,947 rev](https://www.amazon.com/dp/B07FY9CNM7) [2**QLBO Silver Purse Rhinestone Purse Silver Clutch Sparkly Bag 10.20.46.69**QLBO**$18.48**4.6★638 rev](https://www.amazon.com/dp/B0BNYK79YH) [3**Amszke Shoulder Bag for Women Y2K Trendy Crossbody Purse Soft PU Leather Underarm Handbag with 2 Adjustable Straps for Daily Commute and Travel (Nude)**Amszke**$19.79**4.3★34 rev](https://www.amazon.com/dp/B0F7RQBK3N) [4**YUWITA Rhinestone Purse for Women Evening Bag Glitter Sparkly Mini Handbags (Silver)**YUWITA**$20.91**4.6★1,372 rev](https://www.amazon.com/dp/B0B5P5V4W2) [5**Clutch Purses for Women Formal Dressy Evening Bag Handbags Crossbody Bag for Wedding Cocktail Prom Party Elegance Charm (Champagne)**lovyoCoCo**$16.39**4.6★822 rev](https://www.amazon.com/dp/B0DHH44G45)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sumrains Woven Evening Bag for Women: Elegant Dumpling Clutch Purse - Vegan Leather Handbag for Party Wedding No Strap (Burgundy)**Sumrains**$33.45**11 rev5mo ago](https://www.amazon.com/dp/B0GDXCVCK3) [**YUWITA Rhinestone Evening Bag with Chain Holiday Party Small Crystal Metallic Clutch Purses for Women (Multicolor)**YUWITA**$27.42**29 rev6mo ago](https://www.amazon.com/dp/B0GCMWLWT3) [**Auuvynx Sparkling Rhinestone Evening Bag for Women Elegant Clutch and Crossbody Purse Dimond Purse Handbag for Parties and Events (Silver)**Auuvynx**$30.13**20 rev8mo ago](https://www.amazon.com/dp/B0G1CQGP1Y) [**OYOANGLE Womens PU Leather Clutch Purses Small Zipper Ruched Minimalist Handbag Black One Size**OYOANGLE**$19.57**62 rev1y ago](https://www.amazon.com/dp/B0FCF18TP7) [**Amszke Shoulder Bag for Women Y2K Trendy Crossbody Purse Soft PU Leather Underarm Handbag with 2 Adjustable Straps for Daily Commute and Travel (Nude)**Amszke**$19.79**34 rev1y ago](https://www.amazon.com/dp/B0F7RQBK3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YUWITA Rhinestone Evening Bag with Chain Holiday Party Small Crystal Metallic Clutch Purses for Women (Multicolor)**YUWITA**$27.42**4.7★**▲ 100%**](https://www.amazon.com/dp/B0GCMWLWT3) [**Sumrains Woven Evening Bag for Women: Elegant Dumpling Clutch Purse - Vegan Leather Handbag for Party Wedding No Strap (Burgundy)**Sumrains**$33.45**4.8★**▲ 99%**](https://www.amazon.com/dp/B0GDXCVCK3) [**GEMIU Silver Purse for Women Dressy Silver Clutch Evening Bag Sequin Purse for Women Wedding Sparkle Purse**GEMIU**$22.17**4.4★**▲ 83%**](https://www.amazon.com/dp/B0GFWM3T5V) [**Amszke Shoulder Bag for Women Y2K Trendy Crossbody Purse Soft PU Leather Underarm Handbag with 2 Adjustable Straps for Daily Commute and Travel (Nude)**Amszke**$19.79**4.3★**▲ 67%**](https://www.amazon.com/dp/B0F7RQBK3N) [**bohunono Woven Clutch Purses for Woman Summer Beach Purse for Vacation Woven Striped Dumpling Bag Crochet Evening Handbag**bohunono**$13.89**4.7★**▲ 53%**](https://www.amazon.com/dp/B0F5PXGTP6)
**~~View all trending →~~**
## **What buyers say about beaded purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“It feels well made for the price”*
**Size-Overall**15%
*“Great and fits lots of stuff”*
**Value For Money**13%
*“worth every penny”*
**Color**12%
*“bright colors”*
**Design-Overall**5%
*“The design is stylish and perfect for parties, weddings, or special occasions”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Shape/Style**5%
*“So cute and stylish”*
**Material Quality**3%
*“the material is very beautiful”*
**Brightness/Shine/Glow**3%
*“they all sparkle”*
**Strap/String Quality**2%
*“It also comes with a strap in case you want to attach that, as well, which I love”*
### **What buyers complain about **
**Size-Overall**24%
*“Bigger than expected”*
**Quality-Overall**11%
*“Cheaply made”*
**Color**6%
*“color is way off”*
**Durability**5%
*“Broke on the first day”*
**Strap/String Quality**4%
*“Strap broken”*
**Material Quality**4%
*“Extremely cheaply made, flat and terrible material”*
**Value For Money**4%
*“Cheap”*
**Ease Of Use**3%
*“But, its a hard material, holds just a little and not easy to put your hand in”*
**Smell**3%
*“This hand bag smelled soooooo BAD”*
**Product Condition**3%
*“showed up dirty/used”*
### **Top return reasons **
**Size-Overall**42%
**Color**15%
**Material Quality**8%
**Quality-Overall**7%
**Advertised Vs Actual Product**4%
**Shape/Style**3%
**Value For Money**3%
**Brightness/Shine/Glow**2%
**Length**2%
**Chain/Key Quality**2%
## **Common questions**
- **Is beaded purse profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 55 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the beaded purse niche?**
- 42 brands and 51 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in beaded purse?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 12.2% — above our launch gate.
- **When does demand for beaded purse peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the beaded purse niche?**
- Listings span $9.13–$73.71; the average listing price is $26.99 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.
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