---
title: "Beach Robe — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/beach-robe"
last_updated: "2026-08-10T01:38:22.825Z"
locale: en
meta:
description: "Niche score 41/100 · $23K/yr market · 333K searches/yr · $46.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $23K/yr market · 333K searches/yr · $46.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beach Robe — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **beach robe**
**Skip it**
High returns (16.4%) — this niche doesn't clear our bar today.
Market size 6Growth 11Conversion 2Competition 97Returns 0Price range 73Avg price 94Brand share 76Review moat 41Quality gap 57
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Great****$46.64**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$0.10–$116.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,397.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 333K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****16.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, beach robe is a $23K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beach robe market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$47K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#958**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**59%**
Top 20: 87%
**Top-5 click share**
**11%**
Top 20: 29%
**Open market**
**40%**
- Levi's33% - luvamia7% - LifeShe6% - Wrangler Authentics6% - Amazon Essentials4% - MISS MOLY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/beach-robe/trend)
## **Top beach robe search terms**
- **levis jacket women**106K/yr-43.3%0.2% conv. - **denim shacket women**45K/yr-27.7%0.3% conv. - **levis women jacket**33K/yr-32.2%0.1% conv. - **beige jean jacket women**9K/yr+62.2%0.6% conv. - **beige denim jacket women**9K/yr+53.3%0.5% conv. - **tan denim jacket women**11K/yr+3.9%0.3% conv. - **levis womens jacket**29K/yr-60.0%0.3% conv. - **levis jacket for women**13K/yr-27.9%0.1% conv. - **levi denim jacket for women**10K/yr+4.2%0.4% conv. - **levis jackets for women**10K/yr-18.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/beach-robe/search-terms)
## **Top beach robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2332%$4653%$6984%$931101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Levis Womens 90s Trucker Jacket (Also Available in Plus) (New) Turning Heads XS**Levi's**$55.48**4.3★257 rev](https://www.amazon.com/dp/B0CMVV91PL) [2**Wrangler Authentics Womens Stretch Denim Jacket Blue X-Large**Wrangler Authentics**$37.29**4.6★23,529 rev](https://www.amazon.com/dp/B012OV0QTW) [3**Levis Womens Original Trucker Jacket Sweet Jane (Waterless) X-Small**Levi's**$50.47**4.6★11,414 rev](https://www.amazon.com/dp/B071NFNQB9) [4**Wrangler Authentics Womens Stretch Denim Jacket Olive Medium**Wrangler Authentics**$39.86**4.6★23,529 rev](https://www.amazon.com/dp/B0B2RGLD95) [5**Levi Strauss Signature Gold Womens Original Trucker Jacket Stretch Denim (Available in Plus Size) (New) Soul Child Small**Levi Strauss Signature Gold**$36.99**4.5★3,931 rev](https://www.amazon.com/dp/B09JZ3QZZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levi Strauss Signature Gold Womens Original Trucker Jacket Stretch Denim (Available in Plus Size) (New) Soul Child Small**Levi Strauss Signature Gold**$36.99**3,931 rev2w ago](https://www.amazon.com/dp/B09JZ3QZZ6) [**Levi Strauss Signature Gold Womens Original Trucker Jacket (Available in Plus Size) (New) Dark Horizon Large**Levi Strauss Signature Gold**$35.17**3,931 rev2w ago](https://www.amazon.com/dp/B09JY8S8GG) [**Wrangler Authentics Womens Stretch Denim Jacket Olive Medium**Wrangler Authentics**$39.86**23,529 rev3mo ago](https://www.amazon.com/dp/B0B2RGLD95) [**Levis Womens Relaxed Fit Cotton Bomber Jacket Medium Wash Denim Large**Levi's**$116.50**15 rev6mo ago](https://www.amazon.com/dp/B0GFXGGGYJ) [**Levis Womens Relaxed Fit Zip Front Jacket Black Faux Leather X-Large**Levi's**$77.62**15 rev6mo ago](https://www.amazon.com/dp/B0GFY889JF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levi Strauss Signature Gold Womens Original Trucker Jacket (Available in Plus Size) (New) Dark Horizon Large**Levi Strauss Signature Gold**$35.17**4.5★**▲ 74%**](https://www.amazon.com/dp/B09JY8S8GG) [**Amazon Essentials Womens Oversized-Fit Heavyweight Denim Shirt Jacket Black Small**Amazon Essentials**$19.53**4.4★**▲ 70%**](https://www.amazon.com/dp/B0CP4ZZX1R) [**Levis Womens Relaxed Fit Cotton Bomber Jacket Medium Wash Denim Large**Levi's**$116.50**4.7★**▲ 64%**](https://www.amazon.com/dp/B0GFXGGGYJ) [**Levis Womens Relaxed Fit Zip Front Jacket Black Faux Leather X-Large**Levi's**$77.62**4.7★**▲ 58%**](https://www.amazon.com/dp/B0GFY889JF) [**andy & natalie Jean Jacket Women Fashion Denim Jackets Long Sleeve Basic Button Down Cropped Jean Jacket with Pockets Blue #02 Medium**andy & natalie**$40.45**4.4★**▲ 57%**](https://www.amazon.com/dp/B0CG5LS5ZL)
**~~View all trending →~~**
## **What buyers say about beach robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fit is accurate”*
**Quality-Overall**9%
*“Excellent Quality”*
**Comfort-Overall**8%
*“Very comfortable”*
**Color**5%
*“The color was accurate”*
**Weight Light**5%
*“Perfect Lightweight Layer”*
**Shape/Style**4%
*“Cute style”*
**Stretchability/Expandability/Elasticity**4%
*“stretchy”*
**Material Quality**3%
*“Good material”*
**Soft Feel**3%
*“Soft and stretchy”*
**Advertised Vs Actual Product**3%
*“Beautiful just as shown”*
### **What buyers complain about **
**Size-Overall**25%
*“Size down”*
**Smell**15%
*“Chemical smell”*
**Color**4%
*“Color not as pictured”*
**Sleeve Fit**3%
*“its hard to find the correct sleeve length so it might be just me”*
**Shape/Style**2%
*“Style is not as shown or described”*
**Material Quality**2%
*“Material too soft”*
**Arm Fit**2%
*“Tight in arms”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Quality-Overall**1%
*“Terrible Quality”*
**Stretchability/Expandability/Elasticity**1%
*“Not stretchy”*
### **Top return reasons **
**Size-Overall**55%
**Color**6%
**Sleeve Fit**5%
**Chest Fit**5%
**Shoulder Fit**4%
**Length**4%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Arm Fit**2%
## **Common questions**
- **Is beach robe profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 228 tracked products. 6 of 47 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the beach robe niche?**
- 54 brands and 63 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in beach robe?**
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 16.4% — above our launch gate.
- **When does demand for beach robe peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the beach robe niche?**
- Listings span $0.10–$116.50; the average listing price is $46.64 (sweet spot $15–$100). The average incumbent carries 2,397 reviews — the moat a new listing must climb.
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