---
title: "Baywatch Costume — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baywatch-costume"
last_updated: "2026-08-06T04:57:49.258Z"
locale: en
meta:
description: "Niche score 49/100 · $85K/yr market · 200K searches/yr · $19.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $85K/yr market · 200K searches/yr · $19.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baywatch Costume — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **baywatch costume**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 98Conversion 27Competition 60Returns 17Price range 84Avg price 87Brand share 12Review moat 71Quality gap 43
**Growth**
**Incredible****+221.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$19.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.66–$29.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****673.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$85K**
$85K/yr · 200K searches
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, baywatch costume is a $85K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baywatch costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$98K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#18,067**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**4%**
- Ann Arbor T-shirt Co.62% - LIFEGUARD24% - Popfunk5% - Kemp USA2% - Generic2% - Essential Wearables1% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +221.7% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Sep, Oct · busiest ÷ quietest = 27.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baywatch-costume/trend)
## **Top baywatch costume search terms**
- **lifeguard shirt**82K/yr+244.5%1.2% conv. - **life guard shirt**20K/yr+295.7%1.0% conv. - **baywatch costume**32K/yr+51.9%0.2% conv. - **lifeguard shirt men**9K/yr+609.5%1.7% conv. - **lifeguard shirt women**13K/yr+350.4%0.9% conv. - **lifeguard shirts**5K/yr+390.4%1.6% conv. - **lifeguard t shirt**5K/yr+225.9%1.4% conv. - **lifeguard tshirt**5K/yr+418.7%1.4% conv. - **white lifeguard shirt**4K/yr+586.0%1.9% conv. - **lifeguard long sleeve shirt**4K/yr+224.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baywatch-costume/search-terms)
## **Top baywatch costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lifeguard | Red Lifeguarding Unisex Uniform Costume T-Shirt for Men Women - M**Ann Arbor T-shirt Co.**$17.88**4.6★1,603 rev](https://www.amazon.com/dp/B00G97GO30) [2**LIFEGUARD Officially Licensed 2-Pack Short Sleeve Crew Neck T-Shirt for Men Women Unisex Tee (Combo A M)**LIFEGUARD**$24.41**4.4★437 rev](https://www.amazon.com/dp/B08X51NRMZ) [3**Lifeguard | White Lifeguarding Unisex Uniform Costume T-Shirt for Men Women - M**Ann Arbor T-shirt Co.**$18.36**4.6★1,603 rev](https://www.amazon.com/dp/B00G97IY6K) [4**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - L**Ann Arbor T-shirt Co.**$18.42**4.5★1,247 rev](https://www.amazon.com/dp/B00G9795IQ) [5**Lifeguard | Red Lifeguarding Unisex Uniform Costume T-Shirt for Men Women - L**Ann Arbor T-shirt Co.**$17.91**4.6★1,603 rev](https://www.amazon.com/dp/B00G97GO1W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Popfunk Lifeguard T Shirt Classic Beach Rescue Humor Tee for Men or Women Unisex Adult White Medium**Popfunk**$12.66**31 rev1y ago](https://www.amazon.com/dp/B0DCXBVCHM) [**Popfunk Lifeguard T Shirt Classic Beach Rescue Humor Tee for Men or Women Unisex Adult White Large**Popfunk**$12.76**31 rev1y ago](https://www.amazon.com/dp/B0DCXRD2DD) [**Lifeguard Staff T-Shirt Uniform - Soft Touch Cotton Material - Unisex - White - Medium**Essential Wearables**$15.37**42 rev2y ago](https://www.amazon.com/dp/B0CR1VL99V) [**Pamela Anderson Red Swimsuit Bathing Suit Pam and Tommy Costume Bikini Beach Swimsuits for Women Costume (Red XL)**Willyacos**$19.16**95 rev3y ago](https://www.amazon.com/dp/B0CC9DRSD4) [**Lifeguard Staff Shirt Long Sleeve Premium 100% Polyester UV Protection/UPF 50+ | Breathable & Comfortable Fabric Embrace Safety & Style Easy Care Made in US | Unisex - White - M**Generic**$18.83**64 rev3y ago](https://www.amazon.com/dp/B0C4DMRV61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lifeguard Staff T-Shirt Uniform - Soft Touch Cotton Material - Unisex - White - Medium**Essential Wearables**$15.37**4.5★**▲ 28%**](https://www.amazon.com/dp/B0CR1VL99V) [**Kemp USA Classic Lifeguard Tshirt - Short Sleeve Pull On Closure Crew Neck - 100% Cotton White Tee with Logo on Front and Back - Medium**Kemp USA**$14.81**5.0★**▲ 26%**](https://www.amazon.com/dp/B08MQPMS88) [**LIFEGUARD Officially Licensed Short Sleeve Crew Neck T-Shirt for Men Women Unisex Tee White X-Large**LIFEGUARD**$16.35**4.4★**▲ 25%**](https://www.amazon.com/dp/B00NB8KE1S) [**LIFEGUARD Officially Licensed Mens Performance Active Moisture Wicking Cooling Tee Shirt (XL) Red**LIFEGUARD**$17.87**4.3★**▲ 23%**](https://www.amazon.com/dp/B0844P5K7Y) [**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL**Ann Arbor T-shirt Co.**$18.41**4.5★**▲ 22%**](https://www.amazon.com/dp/B00G9795FO)
**~~View all trending →~~**
## **What buyers say about baywatch costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality”*
**Size-Overall**24%
*“Fit him well”*
**Value For Money**13%
*“Incredible deal”*
**Machine Wash Suitability**8%
*“it washed well for the next use if in the event I need a quiet”*
**Weather Proof**4%
*“These shirts stand up well to the 80+ degree temperatures and high humidity”*
**Sleeve Fit**4%
*“Great guarding long sleeve”*
**Comfort-Overall**4%
*“Warm and comfortable”*
**Breathability**3%
*“The material is remarkably breathable and moisture-wicking, pulling sweat away instantly and drying fast after accidental splashes or water entries”*
**Print Quality**3%
*“the printed Lifeguard symbols never faded or deteriorated”*
**Durability**3%
*“the printed Lifeguard symbols never faded or deteriorated”*
### **What buyers complain about **
**Size-Overall**75%
*“Much too small for an Adult Medium”*
**Thickness**25%
*“Thicker material than I thought”*
### **Top return reasons **
**Size-Overall**55%
**Length**9%
**Chest Fit**8%
**Material Quality**7%
**Sleeve Fit**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Thin**2%
**Waist Fit**2%
## **Common questions**
- **Is baywatch costume profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 30 tracked products. 90-day search growth is +221.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the baywatch costume niche?**
- 9 brands and 13 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in baywatch costume?**
- Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 7.3% — above our launch gate.
- **When does demand for baywatch costume peak?**
- Demand peaks in Jun–Jul–Sep–Oct; the busiest month runs 27.9× the quietest.
- **What does it cost to enter the baywatch costume niche?**
- Listings span $12.66–$29.27; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.
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