---
title: "Bathing Suit Shorts — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bathing-suit-shorts"
last_updated: "2026-08-09T21:45:18.825Z"
locale: en
meta:
description: "Niche score 62/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bathing Suit Shorts — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **bathing suit shorts**
**Worth a look**
Shows demand growing +171.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 97Conversion 7Competition 96Returns 0Price range 84Avg price 95Brand share 96Review moat 61Quality gap 73
**Growth**
**Incredible****+171.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$25.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.53–$41.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,054.24**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$97K**
$97K/yr · 742K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.4%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bathing suit shorts is a $97K/yr Amazon United States market (742K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathing suit shorts market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$126K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**33%**
Top 20: 77%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**62%**
- Yonique10% - ZAFUL7% - Tempt Me6% - MakeMeChic5% - Bonneuitbebe5% - Holipick5%
## **Top bathing suit shorts search terms**
- **bathing suit shorts**150K/yr+208.0%0.4% conv. - **bathing suit shorts women**113K/yr+167.7%0.6% conv. - **swimsuit shorts women**81K/yr+134.3%0.4% conv. - **swimsuit shorts**68K/yr+148.6%0.2% conv. - **womens bathing suit shorts**58K/yr+168.8%0.6% conv. - **bathing suit shorts for women**35K/yr+119.0%0.5% conv. - **womens swimsuit shorts**31K/yr+128.5%0.4% conv. - **swim suit shorts**29K/yr+145.6%0.2% conv. - **swim shorts set**25K/yr+170.7%0.1% conv. - **shorts swimsuit**24K/yr+219.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bathing-suit-shorts/search-terms)
## **Top bathing suit shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lecieldusoir Womens Swim Shorts High Waisted Bathing Suit Bottoms Swimsuit Boy Shorts Swimwear Bikini Board Shorts Black**Lecieldusoir**$17.20**4.5★5,880 rev](https://www.amazon.com/dp/B082W5J4XV) [2**Tempt Me Womens Swim Shorts High Waisted Swimsuit Shorts Black Adjustable Ruched Side Boyshorts Tummy Control Bathing Suit Bottom M**Tempt Me**$19.82**4.5★314 rev](https://www.amazon.com/dp/B0D4TT1F2N) [3**Yonique Womens Swim Shorts Bathing Suits Bottoms Swimsuit Bottoms(Available in Plus) Black L**Yonique**$18.37**4.5★229 rev](https://www.amazon.com/dp/B0BPLZC9KK) [4**IUGA Womens 5 Swim Board Shorts Stretchy High Waisted Beach Shorts for Women Quick Dry UPF 50+ Swimsuit Bottoms with Liner Black**IUGA**$19.92**4.4★1,255 rev](https://www.amazon.com/dp/B0CS3MJ8HF) [5**Tournesol Womens Swim Shorts High Waisted Bathing Suit Bottoms Tummy Control Swimsuit Tankini Boy Shorts Black**Tournesol**$18.42**4.4★7,830 rev](https://www.amazon.com/dp/B0829R8LD1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small**WDIRARA**$25.83**46 rev4mo ago](https://www.amazon.com/dp/B0GJYJ3SDF) [**ZAFUL Womens Tankini Swimsuits V Neck Halter Top with Boyshorts Bottom Tummy Control Two Piece Bathing Suit Blue Stripe S**ZAFUL**$35.64**135 rev6mo ago](https://www.amazon.com/dp/B0G1RRH7ZF) [**ZAFUL Green Womens Striped Bikini Shorts Sets Bow Halter Triangle Bikini Two Piece Bathing Suit Shorts Knit Crochet Boyshort Swimsuits for Resort Wear M**ZAFUL**$29.00**77 rev7mo ago](https://www.amazon.com/dp/B0FVFBSHY9) [**Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL**Daci**$41.45**1,010 rev9mo ago](https://www.amazon.com/dp/B0FM7DCX5V) [**MakeMeChic Womens Polka Dots Triangle Bikini Sets Swim Shorts Y2K Leopard Striped Bathing Suit Swimsuit Yellow Brown Large**MakeMeChic**$25.18**141 rev1y ago](https://www.amazon.com/dp/B0F1SW6P8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vogueric Womens Swim Shorts Swimsuit Boy Shorts Tie Side Bathing Suit Bottom Bikini Board Shorts Black Medium**Vogueric**$19.22**4.1★**▲ 15%**](https://www.amazon.com/dp/B0DR6NCWTG) [**WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small**WDIRARA**$25.83**4.3★**▲ 14%**](https://www.amazon.com/dp/B0GJYJ3SDF) [**Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL**Daci**$41.45**4.6★**▲ 13%**](https://www.amazon.com/dp/B0FM7DCX5V) [**Yonique Womens Swim Shorts Bathing Suits Bottoms Swimsuit Bottoms(Available in Plus) Black M**Yonique**$18.40**4.4★**— 9%**](https://www.amazon.com/dp/B0BPM4323R) [**AIMAGE Womens 3 Swim Board Shorts High Waisted Bathing Suit Bottoms Boy Shorts Adjustable Ruched Side Bikini Shorts Black Large**AI'MAGE**$14.90**4.4★**— 6%**](https://www.amazon.com/dp/B0DNZGRK2G)
**~~View all trending →~~**
## **What buyers say about bathing suit shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“Fit as expected”*
**Comfort-Overall**13%
*“So comfortable”*
**Quality-Overall**7%
*“Beautifully made”*
**Shape/Style**4%
*“Comfortable and stylish”*
**Color**4%
*“Color is accurate”*
**Material Quality**3%
*“Excellent material”*
**Exercise/Sports Suitability**3%
*“best swim shorts”*
**Pockets/Compartments**2%
*“Great Pockets”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Value For Money**2%
*“Great Value”*
### **What buyers complain about **
**Size-Overall**34%
*“Doesn't fit”*
**Quality-Overall**3%
*“Poor quality, sizing is not correct”*
**Comfort-Overall**3%
*“Not comfortable”*
**Color**2%
*“Colors on shorts dont match the top”*
**Shape/Style**2%
*“is not flattering”*
**Stretchability/Expandability/Elasticity**2%
*“didn't have the stretch I expected”*
**Material Quality**2%
*“Cheap material”*
**Chest Fit**2%
*“just a bit too small in the cup area”*
**Waist Fit**2%
*“The waist is too big”*
**Durability**2%
*“did not hold up”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**11%
**Length**8%
**Chest Fit**6%
**Hip Fit**5%
**Shape/Style**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Thigh Fit**1%
**Color**1%
## **Common questions**
- **Is bathing suit shorts profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 152 tracked products. 30 of 55 products launched in the last 360 days are still selling. 90-day search growth is +171.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the bathing suit shorts niche?**
- 56 brands and 63 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in bathing suit shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 13.4% — above our launch gate.
- **What does it cost to enter the bathing suit shorts niche?**
- Listings span $10.53–$41.69; the average listing price is $25.26 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.
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