---
title: "Baseball Cleats — $646K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baseball-cleats"
last_updated: "2026-08-10T13:23:38.153Z"
locale: en
meta:
description: "Niche score 44/100 · $646K/yr market · 5.1M searches/yr · $47.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $646K/yr market · 5.1M searches/yr · $47.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baseball Cleats — $646K/yr Amazon US Niche (2026) - Flapen"
---
# **baseball cleats**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 66Growth 7Conversion 3Competition 92Returns 24Price range 64Avg price 94Brand share 28Review moat 70Quality gap 23
**Avg price**
**Great****$47.03**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Good****682.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$646K**
$646K/yr · 5.1M searches
**Price range**
**Good****$9.28–$142.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-36.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, baseball cleats is a $646K/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baseball cleats market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$705K–$941K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#902**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 50%
**Open market**
**10%**
- Under Armour43% - Sooneeya20% - SQAIRZ13% - New Balance7% - Rawlings6% - EQW2% - Open — no brand owns it (13 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.
225K175KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baseball-cleats/trend)
## **Top baseball cleats search terms**
- **baseball cleats**1.0M/yr-35.6%0.1% conv. - **boys baseball cleats**545K/yr-47.0%0.3% conv. - **softball cleats**499K/yr-41.2%0.1% conv. - **mens baseball cleats**386K/yr-24.1%0.1% conv. - **baseball cleats youth boys**325K/yr-33.4%0.3% conv. - **youth baseball cleats**412K/yr-53.0%0.2% conv. - **baseball cleats men**359K/yr-29.4%0.2% conv. - **kids baseball cleats**232K/yr-45.1%0.2% conv. - **mens softball cleats**106K/yr+72.9%0.3% conv. - **tacos de beisbol**125K/yr-3.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baseball-cleats/search-terms)
## **Top baseball cleats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$39K8%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rawlings | REMIX Backpack Equipment Bag | T-Ball & Youth Baseball / Softball | Green**Rawlings**$22.98**4.6★13,188 rev](https://www.amazon.com/dp/B08W344WRZ) [2**Sooneeya Kids Soccer Cleats Youth Athletic Firm Ground Baseball Shoes Grey Size 11.5 M US Little Kid**Sooneeya**$27.84**4.6★558 rev](https://www.amazon.com/dp/B0BRM6RWLY) [3**SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats Red M11.5/W13**SQAIRZ**$127.42**4.0★56 rev](https://www.amazon.com/dp/B0DS3WCSVB) [4**Under Armour Boys Leadof Icon Low RM JR Baseball Cleats (400) Royal/Royal/Black 8K US**Under Armour**$23.80**4.8★717 rev](https://www.amazon.com/dp/B0DHWCJC72) [5**Sooneeya Kids Soccer Cleats Youth Athletic Firm Ground Baseball Shoes Muti-Color Size 11.5 M US Little Kid**Sooneeya**$28.11**4.6★558 rev](https://www.amazon.com/dp/B0BRMDTT25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EQW Kids Baseball Cleats for Boys & Girls Softball Cleats**EQW**$28.93**44 rev6mo ago](https://www.amazon.com/dp/B0GDPB817X) [**SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats Red M11.5/W13**SQAIRZ**$127.42**56 rev1y ago](https://www.amazon.com/dp/B0DS3WCSVB) [**SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats White M9.5/W11**SQAIRZ**$116.67**56 rev1y ago](https://www.amazon.com/dp/B0DS48Q63K) [**Sooneeya Softball Cleats for Boys Girls Athletic Youth Lightweight Running Baseball Shoes Black Size 13 M US Little Kid**Sooneeya**$27.87**219 rev1y ago](https://www.amazon.com/dp/B0DRC1HW87) [**Sooneeya Youth Trainers Shoes Fashion Baseball Cleats Lightweight Running Softball Shoes Red Size 13 M US Little Kid**Sooneeya**$29.27**327 rev1y ago](https://www.amazon.com/dp/B0DRBMTYYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats White M9.5/W11**SQAIRZ**$116.67**4.0★**▲ 55%**](https://www.amazon.com/dp/B0DS48Q63K) [**Under Armour Boys Leadoff Low RM JR 3.0 (001) Black/Black/White 5.5 US**Under Armour**$26.22**4.7★**▲ 53%**](https://www.amazon.com/dp/B0CJT7T6CQ) [**Under Armour Boys Leadoff Icon Mid RM JR Baseball Cleats (001) Black/White/Black 1 US**Under Armour**$34.52**4.8★**▲ 52%**](https://www.amazon.com/dp/B0DHWBBZDY) [**SQAIRZ GFP Baseball Molded Cleat Mens Baseball Cleats Youth Boys Mens Softball Cleats Red M11.5/W13**SQAIRZ**$127.42**4.0★**▲ 51%**](https://www.amazon.com/dp/B0DS3WCSVB) [**Sooneeya Youth Trainers Shoes Fashion Baseball Cleats Lightweight Running Softball Shoes Red Size 13 M US Little Kid**Sooneeya**$29.27**4.7★**▲ 48%**](https://www.amazon.com/dp/B0DRBMTYYT)
**~~View all trending →~~**
## **What buyers say about baseball cleats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Fit as expected”*
**Quality-Overall**17%
*“Excellent Quality”*
**Comfort-Overall**11%
*“Super comfortable”*
**Color**6%
*“Nice color”*
**Value For Money**5%
*“good value”*
**Durability**4%
*“Good durability”*
**Exercise/Sports Suitability**3%
*“Great for running”*
**Weight Light**2%
*“The cleats are lightweight”*
**Ease Of Use**2%
*“Easy to put on”*
**Strength**2%
*“They seem really sturdy”*
### **What buyers complain about **
**Size-Overall**28%
*“One size was too big”*
**Quality-Overall**10%
*“Poor quality”*
**Durability**6%
*“The clasp broke 1 month after he started wearing it”*
**Value For Money**5%
*“Not worth it”*
**Product Condition**4%
*“Arrived used”*
**Design-Overall**3%
*“Horrible, design started coming off after first use”*
**Thickness**3%
*“Thin”*
**Advertised Vs Actual Product**3%
*“USED shoes... advertised as new. Paid for new shoes, got used ones”*
**Material Quality**3%
*“Cheap material not what I expected from Rawlings”*
**Color**3%
*“Blue is more navy than royal blue”*
### **Top return reasons **
**Size-Overall**47%
**Feet Fit**26%
**Length**10%
**Width**5%
**Waist Fit**3%
**Advertised Vs Actual Product**1%
**Color**1%
**Value For Money**1%
**Comfort-Overall**1%
**Inseam Fit**1%
## **Common questions**
- **Is baseball cleats profitable to sell on Amazon United States?**
- The niche generates $646K/yr across 121 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the baseball cleats niche?**
- 19 brands and 54 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in baseball cleats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.1% — above our launch gate.
- **When does demand for baseball cleats peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the baseball cleats niche?**
- Listings span $9.28–$142.64; the average listing price is $47.03 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.
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