---
title: "Balaclava Hoodie — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/balaclava-hoodie"
last_updated: "2026-08-09T13:30:48.976Z"
locale: en
meta:
description: "Niche score 49/100 · $27K/yr market · 507K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $27K/yr market · 507K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balaclava Hoodie — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **balaclava hoodie**
**Skip it**
Soft demand (-76.6% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 2Competition 90Returns 49Price range 83Avg price 95Brand share 92Review moat 64Quality gap 81
**Avg price**
**Incredible****$28.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$7.01–$59.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****921.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$27K**
$27K/yr · 507K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-76.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, balaclava hoodie is a $27K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balaclava hoodie market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$84K–$112K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#8,914**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**43%**
Top 20: 83%
**Top-5 click share**
**25%**
Top 20: 55%
**Open market**
**51%**
- TOSTOK10% - EUDOLAH9% - XWC9% - isnowood8% - congluoki7% - SKYWEHYD6%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -76.6% search growth over the last 90 days.
35K25KHoliday '25Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/balaclava-hoodie/trend)
## **Top balaclava hoodie search terms**
- **hoodie with mask**81K/yr-63.2%0.3% conv. - **balaclava hoodie**157K/yr-85.9%0.2% conv. - **ski mask hoodie**36K/yr-67.5%0.1% conv. - **hoodie with face mask**28K/yr-71.2%0.1% conv. - **hoodie with mask built in**17K/yr-61.0%0.0% conv. - **masked hoodie**25K/yr-64.8%0.2% conv. - **mask hoodie**13K/yr-53.8%0.4% conv. - **hoodie mask**10K/yr-47.4%0.4% conv. - **hoodies with mask**10K/yr-57.9%0.3% conv. - **double hooded hoodie**12K/yr-79.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/balaclava-hoodie/search-terms)
## **Top balaclava hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5404%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOSTOK Mens Balaclava Hoodie Winter Double Layer Hooded Sweatshirt with zipper Fleece-Lined Hip-Hop Hoodie(US Alpha Small Regular Regular Black)**TOSTOK**$38.24**3.8★172 rev](https://www.amazon.com/dp/B0DSVW4P9Q) [2**isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor Light Gray**isnowood**$15.75**4.6★47 rev](https://www.amazon.com/dp/B0G3PTLGK6) [3**EUDOLAH Mens Balaclava Hoodie Half Zipper Jacket Double Hooded Sweatshirt Wind Resistant Athletic Coat(M Black)**EUDOLAH**$29.28**4.0★159 rev](https://www.amazon.com/dp/B0DRJ7JLPP) [4**XWC 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask UPF 50+ Long Sleeve Compression Work Shirt Construction Quick Dry (US Alpha Large Regular Regular COMPRESSION-3PACK-Black+Blue+Grey)**XWC**$33.31**4.0★371 rev](https://www.amazon.com/dp/B0FDG1Q37J) [5**HovSiyla 5 Pack Mens Fishing Hoodie UV Sun Protection Shirts UPF Rash Guard Long Sleeve Shirts Hiking Performance Mesh Face Mask Top Black Grey White Navy Red Medium**HovSiyla**$42.40**4.5★220 rev](https://www.amazon.com/dp/B0FRF1NH9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cymebosilux 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask Long Sleeve Work Sweatshirt Construction Quick Dry Black Blue Gray Medium**Cymebosilux**$27.20**8 rev3mo ago](https://www.amazon.com/dp/B0GY2WVYZK) [**TanBridge Mens Running Hoodie with Face Mask Hooded Shirts for Men Fishing Hoodies Sun Protection 5 Packs**TanBridge**$40.73**110 rev4mo ago](https://www.amazon.com/dp/B0GR4PTXTL) [**isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor Light Gray**isnowood**$15.75**47 rev5mo ago](https://www.amazon.com/dp/B0G3PTLGK6) [**isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor White**isnowood**$15.30**47 rev5mo ago](https://www.amazon.com/dp/B0G3PRK9WB) [**XWC 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask UPF 50+ Long Sleeve Compression Work Shirt Construction Quick Dry (US Alpha Large Regular Regular COMPRESSION-3PACK-Black+Blue+Grey)**XWC**$33.31**371 rev8mo ago](https://www.amazon.com/dp/B0FDG1Q37J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cymebosilux 3 Pack Mens Sun Protection Fishing Hoodie with Face Mask Long Sleeve Work Sweatshirt Construction Quick Dry Black Blue Gray Medium**Cymebosilux**$27.20**3.4★**▲ 481%**](https://www.amazon.com/dp/B0GY2WVYZK) [**isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor White**isnowood**$15.30**4.6★**▲ 468%**](https://www.amazon.com/dp/B0G3PRK9WB) [**TanBridge Mens Running Hoodie with Face Mask Hooded Shirts for Men Fishing Hoodies Sun Protection 5 Packs**TanBridge**$40.73**4.5★**▲ 458%**](https://www.amazon.com/dp/B0GR4PTXTL) [**isnowood Mens UPF 50+ Fishing Sun Hoodie UV Protection Long Sleeve Hooded Shirt with Mask for Hiking outdoor Light Gray**isnowood**$15.75**4.6★**▲ 412%**](https://www.amazon.com/dp/B0G3PTLGK6) [**HovSiyla 5 Pack Mens Fishing Hoodie UV Sun Protection Shirts UPF Rash Guard Long Sleeve Shirts Hiking Performance Mesh Face Mask Top Black Grey White Navy Red Medium**HovSiyla**$42.40**4.5★**▲ 397%**](https://www.amazon.com/dp/B0FRF1NH9H)
**~~View all trending →~~**
## **What buyers say about balaclava hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Mask fits well”*
**Quality-Overall**14%
*“Good Quality”*
**Warmth**12%
*“Keep warm”*
**Comfort-Overall**10%
*“the most comfortable mask Ive bought so far”*
**Value For Money**5%
*“reasonably priced”*
**Breathability**5%
*“easy to breathe in”*
**Advertised Vs Actual Product**4%
*“As described”*
**Material Quality**4%
*“Nice and soft material”*
**Weight Light**4%
*“Lightweight and breathable”*
**Soft Feel**3%
*“Its soft, breathable, and stays perfectly in place under my helmet”*
### **What buyers complain about **
**Size-Overall**31%
*“Pretty big”*
**Quality-Overall**9%
*“not well made”*
**Thickness**7%
*“thinner than i thought they would be”*
**Thin**3%
*“Extremely thin”*
**Durability**3%
*“broke first time i wore it”*
**Material Quality**3%
*“Pretty cheap material”*
**Smell**2%
*“Smells like chemicals even after wash never used them”*
**Breathability**2%
*“Definitely not very breathable”*
**Warmth**2%
*“not warm”*
**Comfort-Overall**2%
*“Tight and uncomfortable”*
### **Top return reasons **
**Size-Overall**58%
**Thin**8%
**Material Quality**6%
**Advertised Vs Actual Product**4%
**Length**3%
**Neck Fit**2%
**Quality-Overall**2%
**Value For Money**2%
**Chest Fit**2%
**Warmth**1%
## **Common questions**
- **Is balaclava hoodie profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 91 tracked products. 13 of 53 products launched in the last 360 days are still selling. 90-day search growth is -76.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the balaclava hoodie niche?**
- 45 brands and 125 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in balaclava hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
- **What does it cost to enter the balaclava hoodie niche?**
- Listings span $7.01–$59.29; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.
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