---
title: "Bag Charm Holder — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bag-charm-holder"
last_updated: "2026-08-09T15:34:13.764Z"
locale: en
meta:
description: "Niche score 40/100 · $27K/yr market · 103K searches/yr · $8.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $27K/yr market · 103K searches/yr · $8.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bag Charm Holder — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **bag charm holder**
**Skip it**
Prices mostly outside the sweet spot ($4.93–$12.94) — this niche doesn't clear our bar today.
Market size 7Growth 94Conversion 39Competition 15Returns 86Price range 0Avg price 24Brand share 20Review moat 92Quality gap 21
**Growth**
**Great****+106.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****165.73**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$27K**
$27K/yr · 103K searches
**Price range**
**Bad****$4.93–$12.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, bag charm holder is a $27K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bag charm holder market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**5%**
- CMVFYL58% - Muitcdo20% - SGSYRYCO7% - Tiezzi3% - GAQWOK3% - FDKJEJC3% - Open — no brand owns it (2 brands, 5%)
## **Top bag charm holder search terms**
- **bag charm carabiner**19K/yr+170.6%2.8% conv. - **carabiner bag charm**11K/yr+234.2%1.6% conv. - **carabiner for bag charms**10K/yr+406.4%2.0% conv. - **bag charm holder**17K/yr+46.7%1.6% conv. - **bag carabiner**12K/yr+62.4%1.9% conv. - **purse carabiner**10K/yr+52.9%1.6% conv. - **bag charm hardware**5K/yr+94.5%0.8% conv. - **bag rings**5K/yr+32.0%1.0% conv. - **carabiner for purse**8K/yr-7.2%1.1% conv. - **purse charm clip**4K/yr+50.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bag-charm-holder/search-terms)
## **Top bag charm holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$12K60%$16K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★827 rev](https://www.amazon.com/dp/B0CJMH3KS7) [2**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**Muitcdo**$10.13**4.8★211 rev](https://www.amazon.com/dp/B0F676P2XR) [3**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**4.8★68 rev](https://www.amazon.com/dp/B0FM8MTQPZ) [4**3 Pcs Brass Key Ring with Screw Lock - Durable Gold Carabiner Keychain Clip for Keys Bags Handbags Men & Women Premium Gold Key Ring Carabiner Locking Purse and Bag Charms Accessory**SGSYRYCO**$4.93**4.6★124 rev](https://www.amazon.com/dp/B0FRLWRBRQ) [5**CMVFYL Secure Bag Charm Carabiner ClipBrass Screw Lock Keychain Locking Key Ring Holder for Purse Handbag Tote Bag Backpack Silver**CMVFYL**$9.43**4.6★71 rev](https://www.amazon.com/dp/B0F48PWP5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men**Tiezzi**$9.51**59 rev6mo ago](https://www.amazon.com/dp/B0G8HZKWXG) [**3 Pcs Brass Key Ring with Screw Lock - Durable Gold Carabiner Keychain Clip for Keys Bags Handbags Men & Women Premium Gold Key Ring Carabiner Locking Purse and Bag Charms Accessory**SGSYRYCO**$4.93**124 rev9mo ago](https://www.amazon.com/dp/B0FRLWRBRQ) [**CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories**CooBigo**$6.26**15 rev9mo ago](https://www.amazon.com/dp/B0FM3JQGQM) [**5 Pcs Brass Key Rings Bag Charm Clasp Oval Key Ring for Labubu Bag Charm Carabiner Gold Keychain Clip Bag Charms Clip**FDKJEJC**$7.72**93 rev10mo ago](https://www.amazon.com/dp/B0FNLHQZ9J) [**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**68 rev10mo ago](https://www.amazon.com/dp/B0FM8MTQPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men**Tiezzi**$9.51**4.8★**▲ 46%**](https://www.amazon.com/dp/B0G8HZKWXG) [**CMVFYL Secure Bag Charm Carabiner ClipBrass Screw Lock Keychain Locking Key Ring Holder for Purse Handbag Tote Bag Backpack Gold**CMVFYL**$9.64**4.6★**▲ 28%**](https://www.amazon.com/dp/B0F48RT4CK) [**CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories**CooBigo**$6.26**4.3★**▲ 24%**](https://www.amazon.com/dp/B0FM3JQGQM) [**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)**Muitcdo**$11.48**4.8★**▲ 21%**](https://www.amazon.com/dp/B0FM8MTQPZ) [**Locking Carabiner Key Rings for Keys Gold Carabiner Keychain Clip Screw Lock Keychain Organizer Purse Bag Charms Brass**ANROFA**$12.94**4.7★**▲ 13%**](https://www.amazon.com/dp/B0FDKQJ7N2)
**~~View all trending →~~**
## **What buyers say about bag charm holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“the build quality feels strong”*
**Size-Overall**10%
*“just the right size”*
**Advertised Vs Actual Product**9%
*“Exactly like picture”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**8%
*“Excellent price”*
**Durability**7%
*“Sturdy and durable”*
**Strength**7%
*“Nice and sturdy”*
**Locking Mechanism**5%
*“Keeps items secure”*
**Chain/Key Quality**4%
*“Love my new keychain”*
**Color**3%
*“Very nice gold color and sturdy”*
### **What buyers complain about **
**Size-Overall**39%
*“Two different sizes”*
**Functionality-Overall**9%
*“Just didn't work out for me”*
**Quality-Overall**9%
*“Cheap”*
**Chain/Key Quality**6%
*“no key chain”*
**Ease Of Use**3%
*“Couldnt even use”*
**Adhesion/Stickiness**3%
*“They stick when closing”*
**Jamming/Clogging**3%
*“Easily jams and unremovable”*
**Thickness**3%
*“It is a little thicker. the strap.”*
**Flexibility**3%
*“They have a relatively small opening that's not flexible so hooking something large like a water bottle top isn't possible”*
**Locking Mechanism**1%
*“not be secure”*
### **Top return reasons **
**Size-Overall**62%
**Value For Money**6%
**Color**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Length**2%
**Quality-Overall**2%
**Thickness**2%
**Width**1%
## **Common questions**
- **Is bag charm holder profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 11 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +106.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bag charm holder niche?**
- 8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in bag charm holder?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.5%.
- **What does it cost to enter the bag charm holder niche?**
- Listings span $4.93–$12.94; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)