---
title: "Badgley Mischka Heels — $691K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/badgley-mischka-heels"
last_updated: "2026-08-09T14:49:42.190Z"
locale: en
meta:
description: "Niche score 48/100 · $691K/yr market · 5.6M searches/yr · $88.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $691K/yr market · 5.6M searches/yr · $88.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Badgley Mischka Heels — $691K/yr Amazon US Niche (2026) - Flapen"
---
# **badgley mischka heels**
**Skip it**
High returns (12.3%) — this niche doesn't clear our bar today.
Market size 68Growth 39Conversion 2Competition 97Returns 0Price range 37Avg price 79Brand share 9Review moat 67Quality gap 70
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Great****$88.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$691K**
$691K/yr · 5.6M searches
**Review moat**
**Good****836.01**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$16.05–$243.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, badgley mischka heels is a $691K/yr Amazon United States market (5.6M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **badgley mischka heels market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$705K–$882K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#925**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**6%**
- Sam Edelman85% - Project Cloud3% - Circus NY by Sam Edelman2% - Amazon Essentials2% - Steve Madden1% - CUSHIONAIRE1% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/badgley-mischka-heels/trend)
## **Top badgley mischka heels search terms**
- **sam edelman sandals**906K/yr+109.9%0.1% conv. - **sam edelman**1.2M/yr+0.5%0.0% conv. - **sam edelman heels**599K/yr+4.6%0.1% conv. - **sam edelman flats**590K/yr-8.4%0.0% conv. - **sam edelman shoes for women**286K/yr-9.5%0.0% conv. - **sam edelman shoes**220K/yr+4.7%0.0% conv. - **sam edelman sneakers for women**339K/yr-42.8%0.1% conv. - **sam edelman sandals for women**319K/yr+15.0%0.0% conv. - **circus ny by sam edelman**162K/yr+5.9%0.0% conv. - **sam edelman sneakers**152K/yr+28.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/badgley-mischka-heels/search-terms)
## **Top badgley mischka heels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7K2%$14K3%$21K4%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sam Edelman Womens Michaela Mary Jane Flat Dark Silver Sage 5 Medium**Sam Edelman**$89.22**4.3★925 rev](https://www.amazon.com/dp/B0CRJM1NVJ) [2**Sam Edelman Womens Bay Jelly Flat Sandal Tortoise 8**Sam Edelman**$56.95**4.4★390 rev](https://www.amazon.com/dp/B0DGD8F6Y6) [3**Sam Edelman Womens Waylon Heeled Sandal Black 5.5 Medium**Sam Edelman**$133.95**4.3★314 rev](https://www.amazon.com/dp/B0B9H78MMM) [4**Sam Edelman Womens Bay Jelly Flat Sandal Clear/Sand 9**Sam Edelman**$55.41**4.4★390 rev](https://www.amazon.com/dp/B0DJVJ8ZJT) [5**Sam Edelman Womens Bay Classic Slide Sandal Saddle 7**Sam Edelman**$93.00**4.5★1,440 rev](https://www.amazon.com/dp/B0762VPGF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sam Edelman Womens Ellina Flat Sandal Rich Cognac 7 Medium**Sam Edelman**$88.70**71 rev8mo ago](https://www.amazon.com/dp/B0FYR3MMXF) [**Sam Edelman Womens Michaela JellyMary Jane Flat Transparent Brown 7 Medium**Sam Edelman**$62.03**190 rev8mo ago](https://www.amazon.com/dp/B0FNP3JWBM) [**Sam Edelman Womens Pax Heeled Sandal Cyprus Tan 7 Medium**Sam Edelman**$83.61**9 rev8mo ago](https://www.amazon.com/dp/B0FNNJL4DQ) [**Sam Edelman Womens Michaela JellyMary Jane Flat Transparent Brown 6 Medium**Sam Edelman**$61.76**190 rev8mo ago](https://www.amazon.com/dp/B0FNNKXWDJ) [**Sam Edelman Womens Cora Heeled Sandal Deep Scarlet 7 Medium**Sam Edelman**$88.50**14 rev8mo ago](https://www.amazon.com/dp/B0FNNQZC7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sam Edelman Womens Pax Heeled Sandal Cyprus Tan 7 Medium**Sam Edelman**$83.61**3.9★**▲ 23%**](https://www.amazon.com/dp/B0FNNJL4DQ) [**Sam Edelman Womens Cora Heeled Sandal Deep Scarlet 7 Medium**Sam Edelman**$88.50**3.6★**▲ 23%**](https://www.amazon.com/dp/B0FNNQZC7Y) [**Sam Edelman Womens Adrianna Sport Sandal Modern Ivory 7.5**Sam Edelman**$60.44**4.4★**▲ 23%**](https://www.amazon.com/dp/B0DDX6778R) [**Sam Edelman Womens Ellina Flat Sandal Rich Cognac 7 Medium**Sam Edelman**$88.70**4.1★**▲ 23%**](https://www.amazon.com/dp/B0FYR3MMXF) [**Sam Edelman Womens Darla Slide Sandal Cyprus Tan 9.5**Sam Edelman**$117.70**4.3★**▲ 22%**](https://www.amazon.com/dp/B0DDXL8HPB)
**~~View all trending →~~**
## **What buyers say about badgley mischka heels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“Comfortable and attractive”*
**Size-Overall**17%
*“Good fit”*
**Quality-Overall**7%
*“Beautifully made”*
**Shape/Style**7%
*“Cute style”*
**Color**6%
*“Love the color”*
**Value For Money**3%
*“Worth every penny”*
**Weight Light**2%
*“shoes are lightweight”*
**Cushion**2%
*“Very cute and comfortably cushioned”*
**Ease Of Use**1%
*“easy to walk in”*
**Material Quality**1%
*“Good quality materials and so comfortable”*
### **What buyers complain about **
**Size-Overall**27%
*“Not a good fit”*
**Feet Fit**7%
*“they are too tight on my toe box”*
**Width**6%
*“Too narrow”*
**Durability**5%
*“Break very easily”*
**Comfort-Overall**4%
*“Uncomfortable”*
**Leather Quality**2%
*“The more I wear them the leather has stretched out”*
**Ease Of Cleaning**2%
*“Not clean”*
**Color**2%
*“the coloring is already wearing off”*
**Heel Support**2%
*“definitely no support for your soles”*
**Strap/String Quality**2%
*“the strap/buckle is not adjustable”*
### **Top return reasons **
**Size-Overall**25%
**Feet Fit**24%
**Width**17%
**Length**13%
**Comfort-Overall**5%
**Color**4%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Strap/String Quality**1%
## **Common questions**
- **Is badgley mischka heels profitable to sell on Amazon United States?**
- The niche generates $691K/yr across 224 tracked products. 13 of 64 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the badgley mischka heels niche?**
- 14 brands and 68 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in badgley mischka heels?**
- Top complaints mined from reviews: Size-Overall, Feet Fit, Width. The return rate is 12.3% — above our launch gate.
- **When does demand for badgley mischka heels peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the badgley mischka heels niche?**
- Listings span $16.05–$243.24; the average listing price is $88.17 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.
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