---
title: "Backpack Umbrella — $391K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/backpack-umbrella"
last_updated: "2026-08-09T14:24:07.485Z"
locale: en
meta:
description: "Niche score 46/100 · $391K/yr market · 392K searches/yr · $45.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $391K/yr market · 392K searches/yr · $45.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Backpack Umbrella — $391K/yr Amazon US Niche (2026) - Flapen"
---
# **backpack umbrella**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 63Conversion 27Competition 17Returns 68Price range 59Avg price 95Brand share 14Review moat 21Quality gap 57
**Avg price**
**Incredible****$45.33**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+40.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$13.77–$157.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$391K**
$391K/yr · 392K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,439.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, backpack umbrella is a $391K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **backpack umbrella market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$567K–$680K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**2%**
- Repel Umbrella34% - Davek23% - TUMELLA19% - ShedRain14% - Six Moon Designs4% - G4Free4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +40.4% search growth over the last 90 days.
13K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/backpack-umbrella/trend)
## **Top backpack umbrella search terms**
- **davek mini umbrella**58K/yr+10.4%0.7% conv. - **repel umbrella**54K/yr+20.7%4.1% conv. - **davek umbrella**49K/yr+23.5%1.8% conv. - **tumella umbrella**34K/yr+132.4%4.9% conv. - **shedrain umbrellas**34K/yr+19.5%1.4% conv. - **hiking umbrella**20K/yr+105.1%0.8% conv. - **repel windproof travel umbrella**20K/yr+31.0%6.0% conv. - **shedrain umbrella**17K/yr+38.5%0.4% conv. - **davek mini**16K/yr+16.8%0.4% conv. - **shed rain umbrella**14K/yr+85.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/backpack-umbrella/search-terms)
## **Top backpack umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$117K40%$156K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$23.60**4.5★109,906 rev](https://www.amazon.com/dp/B0160HYB8S) [2**DAVEK SOLO UMBRELLA (Classic Black) - Quality Windproof Travel Umbrella with Automatic Open**Davek**$115.04**4.3★421 rev](https://www.amazon.com/dp/B001D24IFM) [3**TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)**TUMELLA**$17.51**4.5★20,503 rev](https://www.amazon.com/dp/B0BLHC5RWG) [4**ShedRain Vortex Compact Folding Travel Umbrella Push-Button Open & Close Vented Double Canopy Protects from Rain Sun & Wind**ShedRain**$23.16**4.5★217 rev](https://www.amazon.com/dp/B08YZ6JBLR) [5**DAVEK DUET UMBRELLA - Extra-Large Windproof Umbrella with Automatic Open & Close (Black)**Davek**$157.12**4.4★195 rev](https://www.amazon.com/dp/B001D2A1OO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ShedRain Vortex Compact Folding Travel Umbrella Push-Button Open & Close Vented Double Canopy Protects from Rain Sun & Wind**ShedRain**$23.05**217 rev2y ago](https://www.amazon.com/dp/B0C3T1CQZ2) [**ShedRain Vortex Automatic Jumbo Compact Folding Windproof Travel Umbrella Push Button Open & Close - Rain & Windproof Vented Double Canopy Protect from Rain Sun & Wind - Wind Tunnel Tested to 75**ShedRain**$44.44**154 rev2y ago](https://www.amazon.com/dp/B0CD9L8JBV) [**ShedRain Vex Black Compact Umbrella Folds to 11 43 Arc One-Hand Operation Windproof up to 75 mph**ShedRain**$36.33**154 rev3y ago](https://www.amazon.com/dp/B0BTH15Q7F) [**TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack**TUMELLA**$23.17**20,503 rev3y ago](https://www.amazon.com/dp/B0BMLFK3M9) [**TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)**TUMELLA**$17.51**20,503 rev3y ago](https://www.amazon.com/dp/B0BLHC5RWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ShedRain Vortex Automatic Jumbo Compact Folding Windproof Travel Umbrella Push Button Open & Close - Rain & Windproof Vented Double Canopy Protect from Rain Sun & Wind - Wind Tunnel Tested to 75**ShedRain**$44.44**4.3★**▲ 135%**](https://www.amazon.com/dp/B0CD9L8JBV) [**ShedRain Vortex Compact Folding Travel Umbrella Push-Button Open & Close Vented Double Canopy Protects from Rain Sun & Wind**ShedRain**$23.16**4.5★**▲ 127%**](https://www.amazon.com/dp/B08YZ6JBLR) [**Six Moon Designs Silver Shadow Carbon - 6.8 oz Ultralight Hiking Umbrella - UPF 50+ Sun & Rain Protection - Hands-Free Ready for Thru-Hiking - Silver Reflective**Six Moon Designs**$53.49**4.7★**▲ 82%**](https://www.amazon.com/dp/B07NP6R1DD) [**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★**▲ 57%**](https://www.amazon.com/dp/B09Q2PQ7ZB) [**G4Free Hiking Umbrella UPF 50+ Compact Ultralight for Trekking Backpacking**G4Free**$32.61**4.1★**▲ 48%**](https://www.amazon.com/dp/B0B7B7BZRQ)
**~~View all trending →~~**
## **What buyers say about backpack umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality, good price, good size and arrived on time”*
**Strength**14%
*“Seems sturdy”*
**Durability**9%
*“Material feels durable”*
**Weather Proof**6%
*“Perfect in the wind”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Ease Of Use**6%
*“easy to pack & carry”*
**Size-Overall**5%
*“It fits”*
**Value For Money**5%
*“Great value”*
**Compactness**4%
*“Compact and lightweight”*
**Design-Overall**3%
*“Great design”*
### **What buyers complain about **
**Durability**19%
*“Broke instantly”*
**Size-Overall**10%
*“Very small”*
**Quality-Overall**9%
*“Not well made”*
**Ease Of Use**7%
*“hard to open”*
**Strength**5%
*“Weak”*
**Weight Heavy**4%
*“Too heavy for travel”*
**Weather Proof**4%
*“Its not wind proof by any means”*
**Water Resistance**4%
*“I got drenched with rain”*
**Functionality-Overall**3%
*“Does not work”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**45%
**Weight Heavy**13%
**Ease Of Use**5%
**Value For Money**5%
**Strength**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Color**2%
**Handle Quality**2%
## **Common questions**
- **Is backpack umbrella profitable to sell on Amazon United States?**
- The niche generates $391K/yr across 14 tracked products. 90-day search growth is +40.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the backpack umbrella niche?**
- 7 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in backpack umbrella?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.
- **When does demand for backpack umbrella peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the backpack umbrella niche?**
- Listings span $13.77–$157.12; the average listing price is $45.33 (sweet spot $15–$100). The average incumbent carries 11,439 reviews — the moat a new listing must climb.
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