---
title: "Baby Yoda Costume — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-yoda-costume"
last_updated: "2026-08-09T14:52:54.429Z"
locale: en
meta:
description: "Niche score 53/100 · $21K/yr market · 172K searches/yr · $32.60 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $21K/yr market · 172K searches/yr · $32.60 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Yoda Costume — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **baby yoda costume**
**Worth a look**
Shows demand growing +261.2% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Market size 5Growth 99Conversion 5Competition 90Returns 14Price range 88Avg price 95Brand share 63Review moat 84Quality gap 23
**Growth**
**Incredible****+261.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$32.60**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$8.81–$84.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****311.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$21K**
$21K/yr · 172K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, baby yoda costume is a $21K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby yoda costume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#6,409**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **79%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**25%**
Top 20: 63%
**Open market**
**27%**
- STAR WARS25% - Fun Costumes14% - Fandom Republic11% - Bioworld11% - Jazwares Costume Play6% - Taeyue6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +261.2% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 51.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-yoda-costume/trend)
## **Top baby yoda costume search terms**
- **grogu costume**27K/yr+585.0%0.4% conv. - **baby yoda costume**74K/yr+158.4%0.3% conv. - **grogu costume baby**7K/yr+437.9%0.5% conv. - **baby grogu costume**8K/yr+182.3%0.3% conv. - **grogu baby costume**8K/yr+282.9%0.3% conv. - **yoda baby costume**9K/yr+115.6%0.4% conv. - **baby yoda costume infant**14K/yr+105.8%0.1% conv. - **baby yoda baby costume**4K/yr+194.6%0.0% conv. - **toddler yoda costume**4K/yr+145.2%0.2% conv. - **baby yoda halloween costume**3K/yr+242.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-yoda-costume/search-terms)
## **Top baby yoda costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4144%$8286%$1K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Star Wars Adult Unisex Baby Grogu The Child Costume One-Piece Union Suit Pajama Onesie For Men And Women (XXS/XS)**Bioworld**$41.32**4.4★367 rev](https://www.amazon.com/dp/B0FJ3714GR) [2**Star Wars: The Mandalorian Grogu The Child Womens Onesie | Large/X-Large**STAR WARS**$49.36**4.6★291 rev](https://www.amazon.com/dp/B08S3K3D6G) [3**Star Wars The Mandalorian Baby Yoda Adult Costume Pajamas Jumpsuit (XX-Large) Brown**Mad Engine**$25.39**4.7★93 rev](https://www.amazon.com/dp/B09MC64HLK) [4**Toddler Grogu Costume | Kids Deluxe Star Wars Tunic with Gloves Plush Hood and Ears for Halloween Adventures 2T**Fun Costumes**$58.34**5.0★2 rev](https://www.amazon.com/dp/B0FT1BS5RP) [5**STAR WARS Grogu Official Infant Deluxe Halloween Costume - Premium Quality Minky Fabric Top and Pants with Cap and Non-Slip Grip Booties (6-12 months)**Jazwares Costume Play**$33.84**4.6★295 rev](https://www.amazon.com/dp/B09Y6BQJPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STAR WARS Grogu Official Toddler Halloween Costume - Premium Quality Fabric Robe and Headpiece**Jazwares Costume Play**$31.50**2 rev3mo ago](https://www.amazon.com/dp/B0FJYHK27X) [**Kids Star Wars Grogu Costume Dress with Headband and Frog Accessory | Perfect Green Sidekick for Halloween Cosplay Large**Fun Costumes**$51.29**3 rev9mo ago](https://www.amazon.com/dp/B0FTG9SPBC) [**Toddler Grogu Costume | Kids Deluxe Star Wars Tunic with Gloves Plush Hood and Ears for Halloween Adventures 2T**Fun Costumes**$58.34**2 rev9mo ago](https://www.amazon.com/dp/B0FT1BS5RP) [**Infant Grogu Costume | Baby Yoda Star Wars Outfit with Fleece Tunic and Plush Hood Perfect for Halloween Party 12/18 Months**Fun Costumes**$58.32**1 rev9mo ago](https://www.amazon.com/dp/B0FT1D8CBN) [**Star Wars Adult Unisex Baby Grogu The Child Costume One-Piece Union Suit Pajama Onesie For Men And Women (XXS/XS)**Bioworld**$41.32**367 rev11mo ago](https://www.amazon.com/dp/B0FJ3714GR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAR WARS The Mandalorian Baby Boy or Girl Costume Zip-Up Hooded Embroidered Coverall Sage Green Grogu 6-9 Months**STAR WARS**$37.73**4.9★**▲ 100%**](https://www.amazon.com/dp/B0D4R8ZPG2) [**Star Wars Kids Hoodie - The Mandalorian Grogu Baby Yoda Zip-Up Sweatshirt/Costume Hoodie Adorable and Cozy Little Kids Outfit for Juvy Size 7 Years**Fandom Republic**$31.18**4.6★**▲ 99%**](https://www.amazon.com/dp/B091FYYS6Q) [**Star Wars Mandalorian Grogu Zip-Up Hoodie with Baby Yoda Face & Ear Adorable and Cozy Kids Jacket for Toddler Size 5T**Fandom Republic**$30.52**4.6★**▲ 99%**](https://www.amazon.com/dp/B091FTWFRL) [**STAR WARS Grogu Official Toddler Halloween Costume - Premium Quality Fabric Robe and Headpiece**Jazwares Costume Play**$31.50**5.0★**▲ 99%**](https://www.amazon.com/dp/B0FJYHK27X) [**Star Wars: The Mandalorian Grogu The Child Womens Onesie | Large/X-Large**STAR WARS**$49.36**4.6★**▲ 98%**](https://www.amazon.com/dp/B08S3K3D6G)
**~~View all trending →~~**
## **What buyers say about baby yoda costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Great size bag”*
**Comfort-Overall**8%
*“very comfortable”*
**Fun/Entertainment Experience**7%
*“That features definitely adds to the fun and vibe”*
**Quality-Overall**7%
*“feels much higher quality than expected”*
**Material Quality**7%
*“comfortable material”*
**Soft Feel**5%
*“Ok softness”*
**Durability**5%
*“durable”*
**Audio Quality**5%
*“Sound quality was also better than I expected”*
**Weight Light**4%
*“The plastic is lightweight so it is easy for kids to wear”*
**Value For Money**3%
*“Worth the $$ for sure”*
### **What buyers complain about **
**Size-Overall**21%
*“Runs a little large”*
**Warmth**6%
*“It was hot”*
**Quality-Overall**3%
*“Bad quality”*
**Product Condition**3%
*“appears like it used”*
**Wrinkles**3%
*“Came super wrinkled due to air tight package”*
**Color**3%
*“I thought it was black”*
**Value For Money**2%
*“This feels like an expensive pretend play to for kids at that price as well”*
**Suitable For Indoor**2%
*“I would not recommend for indoors however because of how warm it is”*
**Material Quality**2%
*“The plastic feels pretty typical for a toy”*
**Thickness**1%
*“Its thick,”*
### **Top return reasons **
**Size-Overall**64%
**Length**7%
**Advertised Vs Actual Product**6%
**Color**3%
**Value For Money**2%
**Quality-Overall**2%
**Material Quality**2%
**Product Condition**2%
**Thin**1%
**Chest Fit**1%
## **Common questions**
- **Is baby yoda costume profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 71 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +261.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the baby yoda costume niche?**
- 22 brands and 89 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in baby yoda costume?**
- Top complaints mined from reviews: Size-Overall, Warmth, Quality-Overall. The return rate is 8.2% — above our launch gate.
- **When does demand for baby yoda costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 51.4× the quietest.
- **What does it cost to enter the baby yoda costume niche?**
- Listings span $8.81–$84.62; the average listing price is $32.60 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.
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