---
title: "Baby Strawberry Costume — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-strawberry-costume"
last_updated: "2026-08-09T14:52:53.083Z"
locale: en
meta:
description: "Niche score 42/100 · $5K/yr market · 75K searches/yr · $17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $5K/yr market · 75K searches/yr · $17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Strawberry Costume — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **baby strawberry costume**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 6Conversion 5Competition 88Returns 28Price range 69Avg price 81Brand share 93Review moat 93Quality gap 32
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****133.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.46–$34.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 75K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, baby strawberry costume is a $5K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby strawberry costume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#969**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **88%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**42%**
Top 20: 85%
**Top-5 click share**
**27%**
Top 20: 66%
**Open market**
**51%**
- PUHHAPIEY10% - Mubineo10% - TRURENDI8% - Madjtlqy7% - Rubies7% - Ecolala6%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -37.8% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 94.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-strawberry-costume/trend)
## **Top baby strawberry costume search terms**
- **strawberry costume baby**17K/yr-25.2%0.6% conv. - **baby strawberry costume**19K/yr-47.4%0.4% conv. - **strawberry baby costume**10K/yr-32.4%0.2% conv. - **toddler strawberry costume**8K/yr-55.8%0.4% conv. - **strawberry costume toddler**8K/yr-59.7%0.0% conv. - **infant strawberry costume**4K/yr+37.3%0.0% conv. - **strawberry toddler costume**4K/yr-48.7%0.9% conv. - **strawberry halloween costume baby**4K/yr+106.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-strawberry-costume/search-terms)
## **Top baby strawberry costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$964%$1916%$2878%$3821101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ecolala Baby Girl Romper Cute Strawberry Fruit Costume Newborn Infant Summer Outfit with Hat Baby Clothes 3-18 Months Red 12-18 Months**Ecolala**$21.60**5.0★2 rev](https://www.amazon.com/dp/B0GVS1NV2S) [2**Rubies Berry Cute Strawberry Costume for Babies Unisex Infant**Rubies**$26.33**4.6★218 rev](https://www.amazon.com/dp/B004RQMK88) [3**TRURENDI Baby Girls Knitted Strawberry Hat Strawberry Crochet Knitted Winter Hat Breathable Warm Hat (AA-Red ONE Size)**TRURENDI**$11.22**4.5★4 rev](https://www.amazon.com/dp/B0GWCPNPS8) [4**My Cotton Baby Little Strawberry Baby Longsleeve Romper with pant Outfit Costume For Newborns & Infants 2 Pieces For Boys and Girls (9-12 Months) Multicolor(strawberry1)**cocomell**$33.19**5.0★11 rev](https://www.amazon.com/dp/B09HHL2M55) [5**PUHHAPIEY Baby Girl Clothes Summer Outfit Newborn Strawberry Bow Ruffle Sleeveless Tulle Romper Dress Cute Infant Onesie (Pink 0-3 Months)**PUHHAPIEY**$13.92**4.6★30 rev](https://www.amazon.com/dp/B0GCRWTDYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ecolala Baby Girl Romper Cute Strawberry Fruit Costume Newborn Infant Summer Outfit with Hat Baby Clothes 3-18 Months Red 12-18 Months**Ecolala**$21.60**2 rev2mo ago](https://www.amazon.com/dp/B0GVS1NV2S) [**TRURENDI Baby Girls Knitted Strawberry Hat Strawberry Crochet Knitted Winter Hat Breathable Warm Hat (AA-Red ONE Size)**TRURENDI**$11.22**4 rev3mo ago](https://www.amazon.com/dp/B0GWCPNPS8) [**MBZJSDKHLK Newborn Baby Girl Strawberry Romper Dress Ruffle Sleeveless Princess Tulle Tutu Romper Birthday Princess Outfit (A-Pink 3-6 Months)**MBZJSDKHLK**$14.95**3 rev3mo ago](https://www.amazon.com/dp/B0GSQCJCLB) [**Baby Girls Knitted Strawberry Hat Strawberry Crochet Knitted Winter Hat Breathable Warm Hat (Red ONE Size)**TRURENDI**$6.46**4 rev3mo ago](https://www.amazon.com/dp/B0GS4NX2RJ) [**PUHHAPIEY Newborn Baby Girl Strawberry Onesie Fly Sleeve Crochet Bubble Onesie Romper Summer Linen Outfit 0 3 6 9 12 Month (Red 0-3 Months)**PUHHAPIEY**$13.54**10 rev4mo ago](https://www.amazon.com/dp/B0GQZ52K77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vibebox Baby Girl Dresses 6-9 Months Ruffle Sleeveless Waist Bow Button Dress Gifts Infant Girls 9-12 Months Pink Strawberry Summer Beach Garden Party Wedding Sundress Sets with Hat and Underwear**Vibebox**$11.09**4.4★**▲ 389%**](https://www.amazon.com/dp/B0GJZYS715) [**Mubineo Toddler Baby Girl Summer Clothes Cute Ruffle Shirt Tops Dress Shorts Outfits Set Fruit Blouse Princess Outfit (Red Strawberry 18-24 Months)**Mubineo**$13.79**4.7★**▲ 386%**](https://www.amazon.com/dp/B0GH1478DL) [**Mubineo Toddler Baby Girl Summer Clothes Cute Ruffle Shirt Tops Dress Shorts Outfits Set Fruit Blouse Princess Outfit (Red Strawberry 12-18 Months)**Mubineo**$13.65**4.7★**▲ 385%**](https://www.amazon.com/dp/B0GH1S9P7W) [**PUHHAPIEY Newborn Baby Girl Strawberry Onesie Fly Sleeve Crochet Bubble Onesie Romper Summer Linen Outfit 0 3 6 9 12 Month (Red 0-3 Months)**PUHHAPIEY**$13.54**4.3★**▲ 385%**](https://www.amazon.com/dp/B0GQZ52K77) [**VISGOGO Unisex Baby Boy Girl Striped Romper Waffle Short Sleeve Bubble Oversized Romper Bodysuit Summer Jumpsuit Clothes (Red-Strawberry 6-12 Months)**VISGOGO**$16.04**4.6★**▲ 383%**](https://www.amazon.com/dp/B0F9YFR8LJ)
**~~View all trending →~~**
## **What buyers say about baby strawberry costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“It fit my 12 month old well”*
**Quality-Overall**17%
*“Adorable and good quality”*
**Color**6%
*“The colors are bright and pretty”*
**Advertised Vs Actual Product**5%
*“Adorable as pictured”*
**Comfort-Overall**5%
*“So cute and comfy”*
**Material Quality**5%
*“The material feels good”*
**Shape/Style**5%
*“Dress is cute”*
**Design-Overall**3%
*“with so many beautiful details”*
**Soft Feel**3%
*“The material is soft”*
**Gifting Purpose**2%
*“Cute gift”*
### **What buyers complain about **
**Size-Overall**26%
*“doesn't fit correctly”*
**Material Quality**11%
*“material looks a little cheap”*
**Quality-Overall**8%
*“Cheap”*
**Breathability**5%
*“the material definitely is not cotton or breathable so for summer time its not ideal for wearing all day”*
**Thin**5%
*“material is somewhat thin”*
**Shrinkage Resistance**4%
*“shrunk significantly after a wash”*
**Thickness**4%
*“Thin”*
**Allergies**3%
*“My baby gets rashes all over her body after wearing this dress”*
**Stitch/Finish/Polish**1%
*“That said, the stitching is not perfect”*
**Transparency**1%
*“to where it wasnt see through”*
### **Top return reasons **
**Size-Overall**59%
**Length**9%
**Material Quality**6%
**Chest Fit**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Feet Fit**2%
**Waist Fit**1%
**Value For Money**1%
## **Common questions**
- **Is baby strawberry costume profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 74 tracked products. 5 of 39 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the baby strawberry costume niche?**
- 41 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in baby strawberry costume?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.8%.
- **When does demand for baby strawberry costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 94.4× the quietest.
- **What does it cost to enter the baby strawberry costume niche?**
- Listings span $6.46–$34.33; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.
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