---
title: "Trend — baby shoes 12-18 months - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-shoes-12-18-months/trend"
last_updated: "2026-08-09T14:54:30.447Z"
locale: en
meta:
  description: "Niche score 46/100 · $150K/yr market · 411K searches/yr · $18.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $150K/yr market · 411K searches/yr · $18.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — baby shoes 12-18 months - Flapen"
---

# **baby shoes 12-18 months**

**Skip it**

High returns (6.3%) — this niche doesn't clear our bar today.

Market size 32Growth 21Conversion 25Competition 82Returns 20Price range 68Avg price 83Brand share 78Review moat 36Quality gap 37

**Avg price**

**Great****$18.15**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$6.40–$33.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,858.82**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$150K**

$150K/yr · 411K searches

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****6.3%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend