---
title: "Baby Robe — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-robe"
last_updated: "2026-08-09T13:35:06.832Z"
locale: en
meta:
description: "Niche score 37/100 · $93K/yr market · 821K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $93K/yr market · 821K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Robe — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **baby robe**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 23Growth 12Conversion 9Competition 80Returns 47Price range 64Avg price 77Brand share 49Review moat 24Quality gap 15
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.04–$27.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,682.56**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$93K**
$93K/yr · 821K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, baby robe is a $93K/yr Amazon United States market (821K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby robe market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$125K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**17%**
- Hudson Baby30% - Spasilk14% - Burt's Bees Baby14% - M&G House10% - Gerber8% - Rising Star7% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-robe/trend)
## **Top baby robe search terms**
- **baby robe**185K/yr-24.7%0.7% conv. - **hudson baby**157K/yr-31.7%0.0% conv. - **hudson baby girl clothes**75K/yr-33.9%0.0% conv. - **baby bath robe**55K/yr-22.9%0.6% conv. - **baby bathrobe**40K/yr-18.3%0.9% conv. - **hudson baby boy clothes**47K/yr-30.1%0.0% conv. - **baby robes 0-6 months girl**35K/yr-31.0%1.2% conv. - **baby girl robe**30K/yr-21.6%0.8% conv. - **baby boy robe**26K/yr-23.2%1.0% conv. - **baby robes 0-6 months boy**27K/yr-37.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-robe/search-terms)
## **Top baby robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old**Burt's Bees Baby**$24.67**4.8★274 rev](https://www.amazon.com/dp/B0DPJNJPNR) [2**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months**Hudson Baby**$11.81**4.8★17,582 rev](https://www.amazon.com/dp/B074P49GC8) [3**Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift**Spasilk**$13.10**4.7★1,647 rev](https://www.amazon.com/dp/B007E56BG6) [4**Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls**Rising Star**$27.41**4.7★965 rev](https://www.amazon.com/dp/B09TDDK38C) [5**Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months**Gerber**$15.42**4.8★497 rev](https://www.amazon.com/dp/B0C6RKDJ48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baby Essentials Hooded Baby Animal Bathrobe with Tie Closure for Newborns and Infants 0-9 Months (US Age 0 Months 9 Months Delightful Duck)**Baby Essentials**$17.98**30 rev1y ago](https://www.amazon.com/dp/B0DX3N8HCG) [**Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old**Burt's Bees Baby**$24.67**274 rev1y ago](https://www.amazon.com/dp/B0DPJNJPNR) [**Modern Moments by Gerber Baby Neutral Shawl Collar Robe Light Beige Small**Modern Moments by Gerber**$18.55**287 rev1y ago](https://www.amazon.com/dp/B0D6NP18SN) [**Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months**Gerber**$15.42**497 rev3y ago](https://www.amazon.com/dp/B0C6RKDJ48) [**Gerber Baby Hooded Animal Character Bathrobe Grey Elephant 0-9 Months**Gerber**$15.10**497 rev3y ago](https://www.amazon.com/dp/B0C6RK9Q67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Flamingo 0-9 Months**Hudson Baby**$10.04**4.8★**▲ 81%**](https://www.amazon.com/dp/B0C6B18BRT) [**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Blue Elephant 0-9 Months**Hudson Baby**$11.55**4.8★**▲ 79%**](https://www.amazon.com/dp/B074P13JLM) [**Maleroads Soft Cotton Baby Bath Towel Beach Towel Bathrobe for Kids 0-4 Years (Green Dinosaur 21.545inch)**Maleroads**$17.57**4.7★**▲ 51%**](https://www.amazon.com/dp/B07H1RSJ7S) [**M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)**M&G House**$15.64**4.7★**▲ 39%**](https://www.amazon.com/dp/B07CP6WH97) [**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Bear Girl 0-9 Months**Hudson Baby**$14.75**4.8★**▲ 38%**](https://www.amazon.com/dp/B08XPZX5DP)
**~~View all trending →~~**
## **What buyers say about baby robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**34%
*“Soft & fluffy”*
**Quality-Overall**12%
*“Great quality”*
**Size-Overall**10%
*“The sizing feels appropriate for the listed age range”*
**Comfort-Overall**7%
*“Comfortable”*
**Durability**6%
*“seems durable”*
**Warmth**4%
*“The hooded robe provides just the right amount of warmth without being too heavy”*
**Advertised Vs Actual Product**3%
*“The item matches the description”*
**Design-Overall**3%
*“cute design”*
**Washability**3%
*“Very soft and durable through all the washes”*
**Value For Money**3%
*“Fantastic Price Point”*
### **What buyers complain about **
**Size-Overall**23%
*“beware of sizing”*
**Advertised Vs Actual Product**13%
*“does not look like the photo that is advertised”*
**Quality-Overall**11%
*“Cheap”*
**Durability**7%
*“Doesnt seem like it will last for long”*
**Thickness**5%
*“Kind of on the thick side”*
**Smell**5%
*“All it did was make the entire load of laundry stink”*
**Shrinkage Resistance**5%
*“They shrink every time you wash them no matter what type of water you use”*
**Color**5%
*“Color is a bit dull faded looking not a bright pink like picture in description of item so that was disappointing as it was to be a gift”*
**Absorbency**5%
*“it is less absorbent than Id hoped”*
**Zipper Quality**3%
*“Didnt realize when I bought them they had no zippers”*
### **Top return reasons **
**Size-Overall**65%
**Material Quality**6%
**Length**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Age Suitability**2%
**Thin**2%
**Color**2%
**Width**1%
## **Common questions**
- **Is baby robe profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 54 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the baby robe niche?**
- 17 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in baby robe?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.2%.
- **When does demand for baby robe peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the baby robe niche?**
- Listings span $8.04–$27.56; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 6,683 reviews — the moat a new listing must climb.
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