---
title: "Baby Leggings 12-18 Months — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-leggings-12-18-months"
last_updated: "2026-08-09T11:32:43.780Z"
locale: en
meta:
description: "Niche score 40/100 · $37K/yr market · 163K searches/yr · $17.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $37K/yr market · 163K searches/yr · $17.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Leggings 12-18 Months — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **baby leggings 12-18 months**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 16Competition 95Returns 45Price range 70Avg price 81Brand share 60Review moat 22Quality gap 24
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.77–$36.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,261.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$37K**
$37K/yr · 163K searches
According to Flapen's Amazon United States niche tracking, baby leggings 12-18 months is a $37K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby leggings 12-18 months market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$52K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **80%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**69%**
Top 20: 97%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**28%**
- Amazon Essentials29% - Simple Joys by Carter's19% - The Children's Place9% - Gerber8% - ZERULETS4% - Garanimals3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-leggings-12-18-months/trend)
## **Top baby leggings 12-18 months search terms**
- **baby leggings 12-18 months**21K/yr-30.9%1.9% conv. - **baby leggings 6-9 months girl**19K/yr-48.8%1.5% conv. - **carters pants baby girl**9K/yr-24.8%0.4% conv. - **baby girl pants 12 months**10K/yr-37.9%2.0% conv. - **baby girl leggings 12-18 months**15K/yr-33.0%1.7% conv. - **leggings for baby girls**14K/yr-40.9%0.6% conv. - **newborn bottoms girl**5K/yr+22.3%0.5% conv. - **baby leggings 9-12 months**9K/yr-22.9%1.7% conv. - **baby girl pants set**6K/yr+31.0%0.0% conv. - **baby girls leggings**8K/yr-17.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-leggings-12-18-months/search-terms)
## **Top baby leggings 12-18 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7394%$1K6%$2K8%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 6-9 Months**Amazon Essentials**$15.41**4.4★805 rev](https://www.amazon.com/dp/B0DB116YWV) [2**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months**Amazon Essentials**$15.40**4.4★805 rev](https://www.amazon.com/dp/B0D9ZSBT3N) [3**Amazon Essentials Baby Girls Legging Pack of 3 Floral/Ivory/Terracotta 18 Months**Amazon Essentials**$14.53**4.4★805 rev](https://www.amazon.com/dp/B0D9ZN8JR3) [4**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 12 Months**Amazon Essentials**$15.42**4.4★805 rev](https://www.amazon.com/dp/B0D9ZMY17G) [5**Fullfamous Baby Infant Girl Pants Clothes Cotton Ribbed 5 Pack Clothing Outfits Leggings Black/White/Grey Marl/Pink/Purple 6-12 Months**Fullfamous**$21.39**4.6★401 rev](https://www.amazon.com/dp/B0DRCYZP7N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months**Simple Joys by Carter's**$16.77**37,938 rev2mo ago](https://www.amazon.com/dp/B01MDUHP50) [**Simple Joys by Carters Baby 4-pack Pant navy grey dot pink floral 18 Months**Simple Joys by Carter's**$15.21**37,938 rev2mo ago](https://www.amazon.com/dp/B073WMJ2KZ) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$15.93**37,938 rev2mo ago](https://www.amazon.com/dp/B08XWNFQMG) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$15.66**37,938 rev2mo ago](https://www.amazon.com/dp/B08XWBQ2P4) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$16.18**37,938 rev2mo ago](https://www.amazon.com/dp/B08XW1H2D5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$15.66**4.8★**▲ 97%**](https://www.amazon.com/dp/B08XWBQ2P4) [**Amazon Essentials Baby Girls Leggings Pack of 3 Pink/Apples 12 Months**Amazon Essentials**$11.57**4.6★**▲ 88%**](https://www.amazon.com/dp/B0F5JFMLV6) [**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 6-9 Months**Amazon Essentials**$15.41**4.4★**▲ 88%**](https://www.amazon.com/dp/B0DB116YWV) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$15.93**4.8★**▲ 87%**](https://www.amazon.com/dp/B08XWNFQMG) [**Amazon Essentials Baby Girls Leggings Pack of 3 Pink/Apples 18 Months**Amazon Essentials**$12.55**4.6★**▲ 87%**](https://www.amazon.com/dp/B0F5JCCK9J)
**~~View all trending →~~**
## **What buyers say about baby leggings 12-18 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fit great”*
**Quality-Overall**14%
*“bettering quality than expected”*
**Color**7%
*“Great colors”*
**Soft Feel**6%
*“Really soft”*
**Material Quality**5%
*“Almost a more athletic material which was nice”*
**Comfort-Overall**5%
*“Very comfortable”*
**Value For Money**5%
*“Very good value for money”*
**Stretchability/Expandability/Elasticity**5%
*“Excellent elasticity and quality”*
**Durability**3%
*“Great quality and durable”*
**Warmth**2%
*“still light enough to stay comfortable on warmer summer days”*
### **What buyers complain about **
**Size-Overall**33%
*“Too big”*
**Thickness**9%
*“Not thick,”*
**Stretchability/Expandability/Elasticity**5%
*“There isnt much stretch”*
**Material Quality**4%
*“Didn't care for the generic material appearing fake and shiny”*
**Transparency**4%
*“it is not see through”*
**Waist Fit**3%
*“Waistband is completely loose”*
**Thin**3%
*“Too thin”*
**Advertised Vs Actual Product**3%
*“Scammed”*
**Durability**2%
*“Falls off”*
**Quality-Overall**2%
*“It is unfortunately hard to find clothes with good quality control these days for any age of person”*
### **Top return reasons **
**Size-Overall**48%
**Waist Fit**18%
**Length**7%
**Material Quality**4%
**Thigh Fit**4%
**Color**3%
**Thin**2%
**Advertised Vs Actual Product**2%
**Inseam Fit**2%
**Quality-Overall**2%
## **Common questions**
- **Is baby leggings 12-18 months profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 136 tracked products. 21 of 54 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the baby leggings 12-18 months niche?**
- 30 brands and 33 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in baby leggings 12-18 months?**
- Top complaints mined from reviews: Size-Overall, Thickness, Stretchability/Expandability/Elasticity. The return rate is 3.4%.
- **When does demand for baby leggings 12-18 months peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the baby leggings 12-18 months niche?**
- Listings span $5.77–$36.52; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 9,261 reviews — the moat a new listing must climb.
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