---
title: "Baby Girl Coats 12-18 Months — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-girl-coats-12-18-months"
last_updated: "2026-08-09T11:33:00.860Z"
locale: en
meta:
description: "Niche score 34/100 · $28K/yr market · 107K searches/yr · $24.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $28K/yr market · 107K searches/yr · $24.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Girl Coats 12-18 Months — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **baby girl coats 12-18 months**
**Skip it**
Soft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 5Conversion 13Competition 91Returns 24Price range 88Avg price 95Brand share 25Review moat 24Quality gap 17
**Avg price**
**Incredible****$24.73**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$8.92–$74.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****6,434.4**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 107K searches
**Growth**
**Bad****-39.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, baby girl coats 12-18 months is a $28K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby girl coats 12-18 months market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#841**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **47%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 51%
**Open market**
**9%**
- Columbia72% - Simple Joys by Carter's9% - Amazon Essentials5% - The North Face2% - Really Awesome Shirts2% - AiWMGL1% - Open — no brand owns it (13 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-girl-coats-12-18-months/trend)
## **Top baby girl coats 12-18 months search terms**
- **columbia baby**23K/yr-21.5%0.2% conv. - **columbia baby boy**7K/yr+16.9%0.2% conv. - **baby columbia jacket**11K/yr-37.6%0.9% conv. - **18 month girl jacket**8K/yr-6.4%1.6% conv. - **columbia baby jacket**11K/yr-52.8%0.6% conv. - **baby columbia**6K/yr-33.9%0.0% conv. - **18 month jacket girls**6K/yr-11.5%1.3% conv. - **baby jackets 12-18 months boy**15K/yr-79.0%0.8% conv. - **baby columbia fleece**4K/yr-42.6%1.6% conv. - **infant columbia jacket**4K/yr-47.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-girl-coats-12-18-months/search-terms)
## **Top baby girl coats 12-18 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5574%$1K6%$2K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months**Columbia**$24.21**4.8★19,528 rev](https://www.amazon.com/dp/B01MRLHHQ5) [2**ColumbiaBaby Steens Mt II Fleece Black 6/12**Columbia**$19.73**4.8★15,623 rev](https://www.amazon.com/dp/B00AJ3591S) [3**Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18**Columbia**$35.29**4.8★1,200 rev](https://www.amazon.com/dp/B0CLSFFS2P) [4**Columbia Baby Steens Mt II Fleece Skyler 3/6**Columbia**$15.47**4.8★15,623 rev](https://www.amazon.com/dp/B0C63M6LKD) [5**Columbia Baby Steens Mtn Fleece Vest Collegiate Navy 12/18**Columbia**$15.47**4.7★2,875 rev](https://www.amazon.com/dp/B07K5C28JX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months**Simple Joys by Carter's**$18.40**19,114 rev2mo ago](https://www.amazon.com/dp/B0797NL3JS) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months**Simple Joys by Carter's**$17.12**33,494 rev2mo ago](https://www.amazon.com/dp/B0CLBB2JPN) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months**Amazon Essentials**$15.91**77 rev9mo ago](https://www.amazon.com/dp/B0F5J261RN) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months**Amazon Essentials**$13.62**77 rev9mo ago](https://www.amazon.com/dp/B0F5J7YHD1) [**Columbia**Columbia**$10.43**2,460 rev1y ago](https://www.amazon.com/dp/B0DK5YMXHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Mountain Blue Small**Columbia**$71.09**0.0★**▲ 165%**](https://www.amazon.com/dp/B0FCCR12HG) [**Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 6-12 Months**Columbia**$20.86**4.8★**▲ 163%**](https://www.amazon.com/dp/B089VN2LLS) [**The North Face Baby Antora Rain Jacket - Waterproof Windproof Reflective Details TNF Black/TNF Black 6 Months**The North Face**$62.06**4.6★**▲ 152%**](https://www.amazon.com/dp/B0D43M8N3H) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months**Simple Joys by Carter's**$17.12**4.8★**▲ 150%**](https://www.amazon.com/dp/B0CLBB2JPN) [**Columbia Baby Benton Springs Fleece Satin Pink 6/12**Columbia**$25.70**4.8★**▲ 148%**](https://www.amazon.com/dp/B0B1QR5RHG)
**~~View all trending →~~**
## **What buyers say about baby girl coats 12-18 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“feels well made”*
**Warmth**14%
*“Keeps my daughter warm”*
**Size-Overall**8%
*“Perfect Fit”*
**Soft Feel**8%
*“Super soft”*
**Value For Money**7%
*“Worth it”*
**Comfort-Overall**6%
*“It feels comfortable”*
**Weather Proof**5%
*“Perfect for cold weather”*
**Material Quality**3%
*“Great quality material if only it fit my baby girl”*
**Ease Of Use**3%
*“ease of use”*
**Color**2%
*“the color was right on par with the picture on the website”*
### **What buyers complain about **
**Size-Overall**31%
*“Too small in the arms”*
**Durability**11%
*“Ripped after 1 Use”*
**Thickness**8%
*“It is thick”*
**Color**7%
*“Wish they had brighter colors in cotton for better visibility while on the beach”*
**Breathability**3%
*“however it is not breathable”*
**Ease Of Use**3%
*“arms can be difficult”*
**Arm Fit**2%
*“Too small in the arms”*
### **Top return reasons **
**Size-Overall**70%
**Length**3%
**Chest Fit**3%
**Sleeve Fit**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Waist Fit**2%
**Color**2%
**Arm Fit**1%
**Shoulder Fit**1%
## **Common questions**
- **Is baby girl coats 12-18 months profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 93 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the baby girl coats 12-18 months niche?**
- 19 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in baby girl coats 12-18 months?**
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.4% — above our launch gate.
- **When does demand for baby girl coats 12-18 months peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the baby girl coats 12-18 months niche?**
- Listings span $8.92–$74.97; the average listing price is $24.73 (sweet spot $15–$100). The average incumbent carries 6,434 reviews — the moat a new listing must climb.
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