---
title: "Baby Coats 12-18 Months Boy — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-coats-12-18-months-boy"
last_updated: "2026-08-09T13:48:28.610Z"
locale: en
meta:
description: "Niche score 34/100 · $0/yr market · 62K searches/yr · $21.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $0/yr market · 62K searches/yr · $21.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Coats 12-18 Months Boy — $0/yr Amazon US Niche (2026) - Flapen"
---
# **baby coats 12-18 months boy**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 87Returns 20Price range 86Avg price 91Brand share 66Review moat 23Quality gap 19
**Avg price**
**Great****$21.21**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$11.86–$39.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,459.22**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 62K searches
**Growth**
**Bad****-73.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, baby coats 12-18 months boy is a $0/yr Amazon United States market (62K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby coats 12-18 months boy market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **76%**
- **Out of stock**
- **21.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 58%
**Open market**
**29%**
- Simple Joys by Carter's24% - Amazon Essentials12% - The Children's Place10% - CECORC9% - ANHDM9% - Columbia6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -73.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-coats-12-18-months-boy/trend)
## **Top baby coats 12-18 months boy search terms**
- **baby girl coat 3-6 months**6K/yr-48.5%0.6% conv. - **baby winter coat 12-18 months**5K/yr-66.1%1.2% conv. - **18 month winter coat**13K/yr-82.5%0.0% conv. - **18 month coat**8K/yr-74.8%0.9% conv. - **baby boy coats 3-6 months**5K/yr-67.9%0.9% conv. - **12 month coat**6K/yr-74.3%0.5% conv. - **12 month winter coat**8K/yr-79.5%0.6% conv. - **baby winter jackets 6-12 months**4K/yr-76.2%0.0% conv. - **baby winter coat 6-12 months**7K/yr-91.3%0.0% conv. - **infant coats for girls 3-6 months**226/yr+312.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-coats-12-18-months-boy/search-terms)
## **Top baby coats 12-18 months boy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CECORC Winter Coats for Kids with Hoods Light Puffer Jacket for Girls Boys | Baby Infants Toddlers 12-18 Months Blue**CECORC**$22.25**4.6★7,723 rev](https://www.amazon.com/dp/B07G65X3FP) [2**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months**Amazon Essentials**$19.59**4.5★77 rev](https://www.amazon.com/dp/B0F5J4R83M) [3**AiWMGL Baby Infant Boys Girls 18 Months Winter Coat with Fold-Over Mittens Fleece Jacket Outwear Warm Clothes Overcoat Pink Bear Hooded Zipper for Kids Toddlers**AiWMGL**$12.25**4.2★92 rev](https://www.amazon.com/dp/B0F7LJXS67) [4**Baby Fleece Snowsuits 0-12 Months Toddlers Cute Bear Jumpsuits Winter Hooded Rompers With Zipper pink 3-6M**Babymine**$17.47**4.6★2,357 rev](https://www.amazon.com/dp/B08S77QCVB) [5**The Childrens Place Baby Girls and Toddler Girls Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Dusty Rose Unicorns 12 Months 18 Months**The Children's Place**$16.29**4.8★60 rev](https://www.amazon.com/dp/B0F6VV6W2H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB**Simple Joys by Carter's**$16.47**33,494 rev2mo ago](https://www.amazon.com/dp/B0CLB99KRP) [**Simple Joys Kids Pram Ivory Bear Outerwear Ivory 3-6 months**Simple Joys by Carter's**$22.97**14,066 rev2mo ago](https://www.amazon.com/dp/B01NBNRXAY) [**Simple Joys by Carters Kids Hooded Sweater Jacket with Sherpa Lining Outerwear Oatmeal 3-6M**Simple Joys by Carter's**$16.91**33,494 rev2mo ago](https://www.amazon.com/dp/B07PB1R6W5) [**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month**Simple Joys by Carter's**$17.14**33,494 rev2mo ago](https://www.amazon.com/dp/B07CMHXV56) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 18 Months**Simple Joys by Carter's**$17.29**33,494 rev2mo ago](https://www.amazon.com/dp/B0CLB9LTDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Childrens Place Baby Boys and Toddler Heavy 3 in 1 Winter Jacket Wind Water-Resistant Shell Fleece Inner Dino Black 12 Months 18 Months**The Children's Place**$32.13**5.0★**▲ 497%**](https://www.amazon.com/dp/B0FJZ5T5JK) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 3-6 Months**Amazon Essentials**$19.92**4.5★**▲ 409%**](https://www.amazon.com/dp/B0F5J2DB5X) [**Simple Joys by Carters Baby Girls Hooded Sweater Jacket with Sherpa Lining Outerwear pink 3-6 Month**Simple Joys by Carter's**$17.12**4.8★**▲ 393%**](https://www.amazon.com/dp/B07CKWS4D8) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 18 Months**Simple Joys by Carter's**$17.29**4.8★**▲ 362%**](https://www.amazon.com/dp/B0CLB9LTDH) [**BFFBABY Winter Down Coats for Kids Baby Boys Girls Light Puffer Padded Jacket Bear Hoods Infant Outerwear Pink**BFFBABY**$19.54**4.4★**▲ 300%**](https://www.amazon.com/dp/B07ZP3NMNP)
**~~View all trending →~~**
## **What buyers say about baby coats 12-18 months boy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**21%
*“kept my son super warm”*
**Quality-Overall**20%
*“The coat was well made”*
**Size-Overall**16%
*“Fits well”*
**Soft Feel**11%
*“So soft”*
**Comfort-Overall**4%
*“It feels comfortable”*
**Weight Light**3%
*“not heavy”*
**Weather Proof**3%
*“its been a lifesaver through all kinds of weather”*
**Gifting Purpose**3%
*“Great Gift”*
**Thickness**2%
*“Thick, nice quality”*
**Material Quality**2%
*“Great quality material if only it fit my baby girl”*
### **What buyers complain about **
**Size-Overall**34%
*“Too small in the arms”*
**Durability**13%
*“Ripped after 1 Use”*
**Quality-Overall**10%
*“Very cheap”*
**Thin**7%
*“Very thin”*
**Shrinkage Resistance**3%
*“Shrunk”*
**Color**3%
*“The color ran”*
**Warmth**3%
*“Very cheap and not that warm or cute”*
**Thickness**3%
*“Its thin”*
**Arm Fit**2%
*“Too small in the arms”*
**Zipper Quality**1%
*“Only thing is zipper is hard to lock together”*
### **Top return reasons **
**Size-Overall**69%
**Length**4%
**Sleeve Fit**4%
**Material Quality**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Chest Fit**2%
**Warmth**1%
**Arm Fit**1%
**Quality-Overall**1%
## **Common questions**
- **Is baby coats 12-18 months boy profitable to sell on Amazon United States?**
- The niche generates $0/yr across 50 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is -73.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the baby coats 12-18 months boy niche?**
- 17 brands and 26 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in baby coats 12-18 months boy?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for baby coats 12-18 months boy peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 25.0× the quietest.
- **What does it cost to enter the baby coats 12-18 months boy niche?**
- Listings span $11.86–$39.38; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 8,459 reviews — the moat a new listing must climb.
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