---
title: "Baby Blue Sports Bra — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/baby-blue-sports-bra"
last_updated: "2026-08-09T13:48:46.806Z"
locale: en
meta:
description: "Niche score 44/100 · $40K/yr market · 153K searches/yr · $23.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $40K/yr market · 153K searches/yr · $23.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Blue Sports Bra — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **baby blue sports bra**
**Skip it**
High returns (10.7%) — this niche doesn't clear our bar today.
Market size 10Growth 42Conversion 14Competition 96Returns 5Price range 83Avg price 95Brand share 41Review moat 44Quality gap 48
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.44–$45.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,117.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$40K**
$40K/yr · 153K searches
**Returns**
**Bad****10.7%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, baby blue sports bra is a $40K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby blue sports bra market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$59K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**80%**
Top 20: 97%
**Top-5 click share**
**17%**
Top 20: 47%
**Open market**
**17%**
- CRZ YOGA59% - HeyNuts11% - RUNNING GIRL4% - PINSPARK3% - Comper3% - JOYSPELS2% - Open — no brand owns it (23 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +13.7% search growth over the last 90 days.
6K4KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-blue-sports-bra/trend)
## **Top baby blue sports bra search terms**
- **crz yoga sparkle blue**48K/yr+0.5%1.3% conv. - **sparkle blue crz yoga**21K/yr+0.1%1.3% conv. - **baby blue sports bra**15K/yr+25.6%0.5% conv. - **crz yoga blue**13K/yr+8.2%0.6% conv. - **crz sparkle blue**12K/yr+11.5%1.3% conv. - **crz yoga sparkle blue top**10K/yr+39.8%1.9% conv. - **royal blue sports bras for women**8K/yr+110.7%0.8% conv. - **electric blue sports bra**8K/yr+11.2%0.6% conv. - **bright blue sports bra**7K/yr+56.4%0.7% conv. - **cobalt blue sports bra**6K/yr+7.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/baby-blue-sports-bra/search-terms)
## **Top baby blue sports bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8104%$2K6%$2K8%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Dazzling Blue M**HeyNuts**$26.64**4.4★91 rev](https://www.amazon.com/dp/B0FNQTVCF9) [2**CRZ YOGA Butterbreeze Square Neck Sports Bras for Women - Strappy Thin Straps Workout Traning Padded Gym Halter Cami Top Sparkle Blue Medium**CRZ YOGA**$28.03**4.5★102 rev](https://www.amazon.com/dp/B0DV4B1LWG) [3**CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Sparkle Blue Medium**CRZ YOGA**$25.79**4.5★7,809 rev](https://www.amazon.com/dp/B0CHMMZMJB) [4**CRZ YOGA Butterluxe Adjustable Spaghetti Strap Sports Bras for Women - Scoop Neck Wireless Padded Yoga Workout Crop Top Sparkle Blue Small**CRZ YOGA**$26.16**4.5★1,902 rev](https://www.amazon.com/dp/B0CZLHBP6Z) [5**CRZ YOGA Butterluxe Square Neck Crop Tank Tops for Women - Workout Longline Sports Bras Padded Yoga Camisole Sparkle Blue Medium**CRZ YOGA**$29.34**4.6★4,165 rev](https://www.amazon.com/dp/B0CMZFV8MY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**48 rev3mo ago](https://www.amazon.com/dp/B0G9HS946M) [**PINSPARK Workout Tank Tops Woman Padded Yoga Tops Waist Length Athletic Shirts Tight Gym Tank with Built in Bra Sparkle Blue S**PINSPARK**$19.52**157 rev5mo ago](https://www.amazon.com/dp/B0GGGMJPFS) [**HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Dazzling Blue M**HeyNuts**$26.64**91 rev9mo ago](https://www.amazon.com/dp/B0FNQTVCF9) [**CRZ YOGA Butterluxe Crop Yoga Tank Tops for Women - Workout Athletic Casual Tight Scoop Neck Racerback Sleeveless Shirts Sparkle Blue Medium**CRZ YOGA**$24.01**91 rev11mo ago](https://www.amazon.com/dp/B0FBWXH4SC) [**HeyNuts Athletic Zeal Bras for Women Longline Medium Impact Crop Tank Bras Wirefree Sports Tops with Removable Pads Dazzling Blue M**HeyNuts**$27.07**4,460 rev1y ago](https://www.amazon.com/dp/B0F5WDM2KT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**4.5★**▲ 69%**](https://www.amazon.com/dp/B0G9HS946M) [**HeyNuts Athletic Zeal Bras for Women Longline Medium Impact Crop Tank Bras Wirefree Sports Tops with Removable Pads Dazzling Blue M**HeyNuts**$27.07**4.4★**▲ 68%**](https://www.amazon.com/dp/B0F5WDM2KT) [**PINSPARK Workout Tank Tops Woman Padded Yoga Tops Waist Length Athletic Shirts Tight Gym Tank with Built in Bra Sparkle Blue S**PINSPARK**$19.52**4.5★**▲ 61%**](https://www.amazon.com/dp/B0GGGMJPFS) [**HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Dazzling Blue M**HeyNuts**$26.64**4.4★**▲ 57%**](https://www.amazon.com/dp/B0FNQTVCF9) [**Comper Womens Sports Bras Wirefree Racerback Workout Bras Sexy Thin Straps Yoga Sport Bras with Removable Pads(Sapphire Blue-S)**Comper**$14.39**4.2★**▲ 47%**](https://www.amazon.com/dp/B0FNMKCZFV)
**~~View all trending →~~**
## **What buyers say about baby blue sports bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“FITS PERFECTLY”*
**Color**14%
*“Color is pretty”*
**Comfort-Overall**13%
*“Very comfortable”*
**Soft Feel**11%
*“Buttery soft”*
**Quality-Overall**10%
*“This is an amazing piece”*
**Exercise/Sports Suitability**8%
*“Great Sports Bra”*
**Material Quality**4%
*“Material is nice”*
**Value For Money**3%
*“Worth it”*
**Stretchability/Expandability/Elasticity**2%
*“Does not constrict too much around the bra line”*
**Durability**1%
*“Very cute and very durable”*
### **What buyers complain about **
**Size-Overall**30%
*“Very small”*
**Color**5%
*“color is off”*
**Chest Fit**2%
*“AND the straps are NOT adjustable so if you have a bigger chest”*
**Quality-Overall**2%
*“definitely not Lulu align quality”*
**Material Quality**2%
*“Ive noticed the material is WAY different from my older ones”*
**Length**2%
*“Awkward length in the back”*
**Value For Money**2%
*“Not worth the price”*
**Pockets/Compartments**2%
*“No pocket”*
**Product Condition**2%
*“received used item”*
**Stitch/Finish/Polish**2%
*“There are seams that run up the front on both sides that are very obvious through shirts”*
### **Top return reasons **
**Size-Overall**57%
**Color**7%
**Length**7%
**Waist Fit**6%
**Chest Fit**4%
**Material Quality**2%
**Thigh Fit**2%
**Inseam Fit**2%
**Shape/Style**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is baby blue sports bra profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 132 tracked products. 6 of 32 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the baby blue sports bra niche?**
- 29 brands and 32 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in baby blue sports bra?**
- Top complaints mined from reviews: Size-Overall, Color, Chest Fit. The return rate is 10.7% — above our launch gate.
- **What does it cost to enter the baby blue sports bra niche?**
- Listings span $9.44–$45.41; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 2,118 reviews — the moat a new listing must climb.
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