---
title: "Aviators for Men — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aviators-for-men"
last_updated: "2026-08-09T20:20:26.217Z"
locale: en
meta:
description: "Niche score 55/100 · $150K/yr market · 195K searches/yr. A deep review moat (5,888 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $150K/yr market · 195K searches/yr. A deep review moat (5,888 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aviators for Men — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **aviators for men**
**Worth a look**
Shows a sweet-spot price point ($25.14 avg), but a deep review moat (5,888 avg reviews) keeps it on the watch list.
Market size 32Growth 64Conversion 38Competition 76Returns 39Price range 43Avg price 95Brand share 81Review moat 24Quality gap 55
**Avg price**
**Incredible****$25.14**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+42.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$9.70–$208.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$150K**
$150K/yr · 195K searches
**Review moat**
**Bad****5,888.11**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, aviators for men is a $150K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aviators for men market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$126K–$151K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**54%**
Top 20: 93%
**Top-5 click share**
**39%**
Top 20: 71%
**Open market**
**39%**
- J+S18% - LUENX12% - KALIYADI9% - ZENOTTIC8% - SUNGAIT7% - phikttu7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aviators-for-men/trend)
## **Top aviators for men search terms**
- **mens polarized aviator sunglasses**19K/yr+74.8%2.4% conv. - **aviator sunglasses for men polarized**25K/yr+47.9%2.5% conv. - **pilot sunglasses for men**19K/yr+35.3%1.2% conv. - **aviator sunglasses for men uv protection**11K/yr+1.1%2.9% conv. - **cowboy sunglasses**13K/yr+47.1%1.0% conv. - **large aviator sunglasses for men**10K/yr+55.7%2.6% conv. - **polarized sunglasses men aviator**10K/yr+42.6%2.7% conv. - **xl aviator sunglasses for men**7K/yr+87.6%1.8% conv. - **aviator sunglasses men polarized**9K/yr+20.9%2.1% conv. - **polarized aviator sunglasses men**7K/yr+130.4%2.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aviators-for-men/search-terms)
## **Top aviators for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★23,466 rev](https://www.amazon.com/dp/B014LAY3KC) [2**KALIYADI Classic Aviator Sunglasses for Men Women Driving Sun glasses Polarized Lens UV Blocking (3 Pack) 58mm**KALIYADI**$17.53**4.4★17,453 rev](https://www.amazon.com/dp/B07XCQ3Z8H) [3**phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection**phikttu**$9.70**4.6★2,806 rev](https://www.amazon.com/dp/B0BRV4LCR5) [4**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★23,466 rev](https://www.amazon.com/dp/B01GVRZ3HU) [5**Eiuizah Polarized Aviator Sunglasses for Men and Women Driving Sun Glasses with UV Protection for Fishing Golf**Eiuizah**$14.78**4.6★2,173 rev](https://www.amazon.com/dp/B0CT4KXR1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**1,788 rev6mo ago](https://www.amazon.com/dp/B0GD2MP7L8) [**FEISEDY Polarized Aviator Sunglasses for Men Square Retro Metal Frame UV 400 Protection TAC Lens B0329**FEISEDY**$20.57**130 rev10mo ago](https://www.amazon.com/dp/B0FQ4YV61P) [**LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Black Lens Matte Frame**LUENX**$14.42**921 rev1y ago](https://www.amazon.com/dp/B0FC6DBPDS) [**LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Green Mirror Lens Matte Frame**LUENX**$15.66**921 rev1y ago](https://www.amazon.com/dp/B0FC6GN99Q) [**LUENX Aviator Sunglasses for Men Women Polarized Classic Pilot Shades Driving Sun Glasses UV400 Protection 61mm Silver Mirror Lens Matte Black Frame**LUENX**$14.89**870 rev1y ago](https://www.amazon.com/dp/B0D7VD858V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUENX Aviator Sunglasses for Men Women Polarized Classic Pilot Shades Driving Sun Glasses UV400 Protection 61mm Silver Mirror Lens Matte Black Frame**LUENX**$14.89**4.6★**▲ 86%**](https://www.amazon.com/dp/B0D7VD858V) [**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**4.7★**▲ 83%**](https://www.amazon.com/dp/B0GD2MP7L8) [**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★**▲ 83%**](https://www.amazon.com/dp/B01GVRZ3HU) [**LUENX Aviator Sunglasses for Men Square Polarized Polygon Shades UV400 Sun Glasses 61mm Black Lens Matte Frame**LUENX**$14.42**4.5★**▲ 82%**](https://www.amazon.com/dp/B0FC6DBPDS) [**ZENOTTIC Polarized Aviator Sunglasses for Men Carbon Fiber Temple Pilot Sun Glasses with Mirrored Lens UV Protection**ZENOTTIC**$31.51**4.2★**▲ 77%**](https://www.amazon.com/dp/B08TWS926V)
**~~View all trending →~~**
## **What buyers say about aviators for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great value”*
**Quality-Overall**19%
*“Awesome quality”*
**Size-Overall**14%
*“they fit really comfortably”*
**Comfort-Overall**8%
*“These glasses are very comfortable”*
**Weight Light**6%
*“The frames are lightweight and comfortable”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Shape/Style**4%
*“great style”*
**Color**4%
*“colors are very pretty”*
**Durability**4%
*“still look brand new”*
**Strength**3%
*“the structure sturdy”*
### **What buyers complain about **
**Quality-Overall**22%
*“Cheaply made”*
**Size-Overall**13%
*“They run large”*
**Value For Money**8%
*“Way over priced”*
**Durability**8%
*“Fell apart”*
**Strength**6%
*“Super fragile”*
**Material Quality**4%
*“Very Cheap Material”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Weight Heavy**2%
*“Heavy”*
**Comfort-Overall**2%
*“Didnt like them and not comfortable”*
**Color**1%
*“I wish they made them in green tint though”*
### **Top return reasons **
**Size-Overall**64%
**Shape/Style**7%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Color**3%
**Value For Money**2%
**Width**2%
**Material Quality**2%
**Comfort-Overall**2%
**Strength**1%
## **Common questions**
- **Is aviators for men profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 55 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the aviators for men niche?**
- 30 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in aviators for men?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 3.9%.
- **When does demand for aviators for men peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the aviators for men niche?**
- Listings span $9.70–$208.46; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 5,888 reviews — the moat a new listing must climb.
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