---
title: "Aviator — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aviator"
last_updated: "2026-08-09T13:33:59.285Z"
locale: en
meta:
description: "Niche score 55/100 · $222K/yr market · 453K searches/yr. A deep review moat (5,466 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $222K/yr market · 453K searches/yr. A deep review moat (5,466 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aviator — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **aviator**
**Worth a look**
Shows a sweet-spot price point ($18.68 avg), but a deep review moat (5,466 avg reviews) keeps it on the watch list.
Market size 42Growth 57Conversion 33Competition 69Returns 37Price range 78Avg price 84Brand share 83Review moat 24Quality gap 52
**Avg price**
**Great****$18.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.21–$39.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+30.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$222K**
$222K/yr · 453K searches
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,466.38**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, aviator is a $222K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aviator market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$234K–$280K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 79%
**Open market**
**43%**
- J+S14% - livho14% - phikttu11% - KALIYADI8% - SOJOS6% - LUENX5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.8% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aviator/trend)
## **Top aviator search terms**
- **aviator glasses**66K/yr+10.3%1.3% conv. - **aviators sunglasses for men**49K/yr+42.2%3.3% conv. - **aviator**52K/yr+13.9%0.9% conv. - **aviator sunglasses for women polarized**25K/yr+44.0%1.2% conv. - **aviator glasses for women**35K/yr-0.7%0.9% conv. - **black aviator sunglasses**30K/yr+52.6%4.6% conv. - **aviator glasses for men**27K/yr+25.3%1.9% conv. - **black aviator sunglasses for men**20K/yr+37.4%5.7% conv. - **pilot sunglasses for men**19K/yr+35.3%1.0% conv. - **mens aviators**18K/yr+56.5%2.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aviator/search-terms)
## **Top aviator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection**livho**$10.47**4.4★21,357 rev](https://www.amazon.com/dp/B076PKT9CT) [2**phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection**phikttu**$9.70**4.6★2,806 rev](https://www.amazon.com/dp/B0BRV4LCR5) [3**KALIYADI Classic Aviator Sunglasses for Men Women Driving Sun glasses Polarized Lens UV Blocking (3 Pack) 58mm**KALIYADI**$17.53**4.4★17,453 rev](https://www.amazon.com/dp/B07XCQ3Z8H) [4**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★23,466 rev](https://www.amazon.com/dp/B014LAY3KC) [5**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★23,466 rev](https://www.amazon.com/dp/B01GVRZ3HU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tanmigot Aviator Sunglasses for Men Women Polarized UV400 Protection Sun glasses Classic Aviator Sunglasses with Metal Frame for Driving Outdoor Sports**tanmigot**$10.08**72 rev6mo ago](https://www.amazon.com/dp/B0G46SXPV7) [**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**1,788 rev6mo ago](https://www.amazon.com/dp/B0GD2MP7L8) [**LUENX Aviator Polarized Sunglasses for Men: 99% Anti Glare - UV Protection - Designer Vinatage Trendy Square Style for Driving Fishing Cycling Beach - Black Lens Black Glossy Temple**LUENX**$14.27**1,015 rev9mo ago](https://www.amazon.com/dp/B0FJM2M8Z4) [**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown**SOJOS**$14.73**789 rev1y ago](https://www.amazon.com/dp/B0FGPCPY7P) [**KUGUAOK 4PACK Polarized Aviator Sunglasses for Women Men Sports Style UV400 Protection Running Sun Glasses Vintage Trendy Shades**KUGUAOK**$19.87**464 rev1y ago](https://www.amazon.com/dp/B0F2DPVCQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**4.7★**▲ 86%**](https://www.amazon.com/dp/B0GD2MP7L8) [**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)**J+S**$18.61**4.3★**▲ 76%**](https://www.amazon.com/dp/B01GVRZ3HU) [**LUENX Aviator Polarized Sunglasses for Men: 99% Anti Glare - UV Protection - Designer Vinatage Trendy Square Style for Driving Fishing Cycling Beach - Black Lens Black Glossy Temple**LUENX**$14.27**4.5★**▲ 63%**](https://www.amazon.com/dp/B0FJM2M8Z4) [**tanmigot Aviator Sunglasses for Men Women Polarized UV400 Protection Sun glasses Classic Aviator Sunglasses with Metal Frame for Driving Outdoor Sports**tanmigot**$10.08**4.5★**▲ 43%**](https://www.amazon.com/dp/B0G46SXPV7) [**J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Black Frame/Black Lens)**J+S**$18.52**4.3★**▲ 35%**](https://www.amazon.com/dp/B00W266R8O)
**~~View all trending →~~**
## **What buyers say about aviator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“they are affordable”*
**Quality-Overall**19%
*“Decent quality”*
**Size-Overall**13%
*“Fit as expected”*
**Comfort-Overall**9%
*“These glasses are very comfortable”*
**Shape/Style**7%
*“I love the shape”*
**Weight Light**7%
*“The frames are lightweight and comfortable”*
**Color**5%
*“colors are very pretty”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Strength**3%
*“Very sturdy and great sunglasses”*
**Durability**3%
*“Both feel durable enough for regular use and travel”*
### **What buyers complain about **
**Quality-Overall**22%
*“Bad quality”*
**Size-Overall**16%
*“Super small”*
**Durability**14%
*“Broke after first wear”*
**Value For Money**8%
*“Not Worth the Price”*
**Strength**5%
*“Super fragile”*
**Material Quality**4%
*“Low quality material”*
**Advertised Vs Actual Product**2%
*“misleading product photos”*
**Color**1%
*“I wish they were a bit darker”*
**Functionality-Overall**1%
*“Does not work for me”*
**Weight Heavy**1%
*“they're extremely heavy and stiff”*
### **Top return reasons **
**Size-Overall**64%
**Shape/Style**10%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Color**3%
**Value For Money**2%
**Width**2%
**Material Quality**2%
**Strength**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is aviator profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 42 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the aviator niche?**
- 28 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in aviator?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.
- **When does demand for aviator peak?**
- Demand peaks in Jul–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the aviator niche?**
- Listings span $8.21–$39.61; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 5,466 reviews — the moat a new listing must climb.
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