---
title: "Trend — aviator sunglasses - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aviator-sunglasses/trend"
last_updated: "2026-07-21T06:50:51.529Z"
locale: en
meta:
  description: "aviator sunglasses clears our launch bar: a $1.3M/yr market growing +56.9% this quarter with returns at 4.4%. Data updated Jul 2026."
  "og:description": "aviator sunglasses clears our launch bar: a $1.3M/yr market growing +56.9% this quarter with returns at 4.4%. Data updated Jul 2026."
  "og:title": "Trend — aviator sunglasses - Flapen"
---

# **aviator sunglasses**

**Launch it**

A $1.3M/yr market growing +56.9% this quarter with returns at 4.4% — clears our launch bar.

Market size 83Growth 73Conversion 44Competition 64Returns 39Price range 62Avg price 95Brand share 80Review moat 23Quality gap 57

**Avg price**

**Incredible****$24.34**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.6M searches

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+56.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$8.21–$145.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****7,130.15**

avg incumbent reviews — the moat a new listing must climb