---
title: "Aviator Jacket — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aviator-jacket"
last_updated: "2026-08-06T03:31:14.869Z"
locale: en
meta:
description: "Niche score 41/100 · $13K/yr market · 338K searches/yr · $99.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $13K/yr market · 338K searches/yr · $99.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aviator Jacket — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **aviator jacket**
**Skip it**
Weak search conversion (0.0%) — this niche doesn't clear our bar today.
Market size 3Growth 3Conversion 1Competition 95Returns 3Price range 29Avg price 75Brand share 91Review moat 75Quality gap 76
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****504.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$99.42**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$26.07–$278.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$13K**
$13K/yr · 338K searches
**Growth**
**Bad****-43.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, aviator jacket is a $13K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aviator jacket market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$75K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **88%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**44%**
Top 20: 85%
**Top-5 click share**
**18%**
Top 20: 47%
**Open market**
**52%**
- Desired Jackets11% - Jild9% - Levi's8% - HOOD CREW8% - FLAVOR7% - Fullneat4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aviator-jacket/trend)
## **Top aviator jacket search terms**
- **leather bomber jacket men**91K/yr-51.4%0.1% conv. - **aviator jacket**55K/yr-24.1%0.0% conv. - **mens leather bomber jacket**49K/yr-54.3%0.1% conv. - **aviator jacket men**31K/yr-52.8%0.0% conv. - **mens leather bomber jackets**9K/yr+65.2%0.1% conv. - **bomber jacket men leather**10K/yr-37.3%0.0% conv. - **leather jacket men bomber**9K/yr-45.4%0.0% conv. - **leather bomber jackets for men**9K/yr-56.9%0.0% conv. - **bomber leather jacket men**10K/yr-45.4%0.1% conv. - **black leather bomber jacket men**8K/yr-47.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aviator-jacket/search-terms)
## **Top aviator jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2694%$5386%$8078%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jild Varsity Style Leather Bomber Jacket Men - Genuine Lambskin Mens Casual Fashion Classic MA-1 Leather Jacket (Rib-Brn-L)**Jild**$139.50**4.2★56 rev](https://www.amazon.com/dp/B09T82XNJC) [2**Mens G-1 Fur Collar US Navy Flight Distressed Brown Aviator Genuine Leather Jacket (L Brown Real Leather Jacket)**Desired Jackets**$136.74**4.1★141 rev](https://www.amazon.com/dp/B0BSQZHYQB) [3**Levis Mens Faux Leather Aviator Bomber Jacket with Sherpa Collar Brown Large**Levi's**$77.80**4.8★313 rev](https://www.amazon.com/dp/B0C5Y5G2VM) [4**FLAVOR Mens Real Leather Bomber Casual Jacket (Large Black)**FLAVOR**$122.95**4.5★289 rev](https://www.amazon.com/dp/B09V52YG88) [5**HNU Mens Genuine Lambskin Leather Bomber Jacket Classic Black Slim Fit Motorcycle Aviator Style YKK Zippers Outerwear Medium**HNU**$94.37**5.0★9 rev](https://www.amazon.com/dp/B0GGZ8PCMC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SpazeUp Brown Leather Bomber Jacket Men A2 Aviator flying Pilot Jacket Genuine Leather Bomber Jackets ww2 uniform Medium**SpazeUp**$100.42**8 rev2mo ago](https://www.amazon.com/dp/B0GZ3BDXLL) [![Decrum Vintage Motorcycle Jacket Men - Leather Bomber Jackets Men | [1132544] Steven Black L](https://m.media-amazon.com/images/I/41JaT51DD8L.jpg)**Decrum Vintage Motorcycle Jacket Men - Leather Bomber Jackets Men | \[1132544\] Steven Black L**Decrum**$180.96**13 rev5mo ago](https://www.amazon.com/dp/B0GLGX6Y9V) [**HNU Mens Genuine Lambskin Leather Bomber Jacket Classic Black Slim Fit Motorcycle Aviator Style YKK Zippers Outerwear Medium**HNU**$94.37**9 rev6mo ago](https://www.amazon.com/dp/B0GGZ8PCMC) [![Decrum Mens Leather Bomber Jacket - Leather Jackets For Men Fashion | [1131125] Ervin XL](https://m.media-amazon.com/images/I/41v96ImLo0L.jpg)**Decrum Mens Leather Bomber Jacket - Leather Jackets For Men Fashion | \[1131125\] Ervin XL**Decrum**$166.65**26 rev6mo ago](https://www.amazon.com/dp/B0GDQYDLZ2) [**Cuir Jackets Mens Varsity Style Genuine Leather Bomber Jacket - Casual Real Lambskin Mens Leather Jacket Moto Jacket Men**Cuir Jackets**$123.43**6 rev8mo ago](https://www.amazon.com/dp/B0983CYTHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SpazeUp Brown Leather Bomber Jacket Men A2 Aviator flying Pilot Jacket Genuine Leather Bomber Jackets ww2 uniform Medium**SpazeUp**$100.42**4.3★**▲ 118%**](https://www.amazon.com/dp/B0GZ3BDXLL) [![Decrum Vintage Motorcycle Jacket Men - Leather Bomber Jackets Men | [1132544] Steven Black L](https://m.media-amazon.com/images/I/41JaT51DD8L.jpg)**Decrum Vintage Motorcycle Jacket Men - Leather Bomber Jackets Men | \[1132544\] Steven Black L**Decrum**$180.96**4.6★**▲ 118%**](https://www.amazon.com/dp/B0GLGX6Y9V) [**MINHADO TopG Flight Bomber Jacket| Men Leather Aviator Coat with Removable Faux Fur Collar & Fighter Pilot Patches | X-Large (MTG-L-BRN-XL)**MINHADO**$125.64**4.4★**▲ 116%**](https://www.amazon.com/dp/B0FNBSPTGM) [![Decrum Mens Leather Bomber Jacket - Leather Jackets For Men Fashion | [1131125] Ervin XL](https://m.media-amazon.com/images/I/41v96ImLo0L.jpg)**Decrum Mens Leather Bomber Jacket - Leather Jackets For Men Fashion | \[1131125\] Ervin XL**Decrum**$166.65**4.0★**▲ 104%**](https://www.amazon.com/dp/B0GDQYDLZ2) [**Mens G-1 Fur Collar US Navy Flight Distressed Brown Aviator Genuine Leather Jacket (M Brown Real Leather Jacket)**Desired Jackets**$135.71**4.1★**▲ 97%**](https://www.amazon.com/dp/B0BSQYWW29)
**~~View all trending →~~**
## **What buyers say about aviator jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“And it does fit true to size”*
**Quality-Overall**17%
*“The workmanship is exceptional”*
**Warmth**9%
*“warm jacket”*
**Value For Money**6%
*“Not super expensive”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Leather Quality**6%
*“The leather feels authentic and smells great”*
**Comfort-Overall**6%
*“It's comfortable”*
**Weight Light**3%
*“not heavy”*
**Durability**2%
*“Durability is great so far”*
**Color**2%
*“The color”*
### **What buyers complain about **
**Size-Overall**22%
*“Just was too small”*
**Quality-Overall**11%
*“COMPLETE GARBAGE”*
**Zipper Quality**7%
*“Broken zipper”*
**Smell**6%
*“Smells bad”*
**Leather Quality**4%
*“Fake leather”*
**Material Quality**4%
*“The fabric is insanely stiff and cheap feeling”*
**Advertised Vs Actual Product**2%
*“The pictures are somewhat misleading”*
**Warmth**2%
*“it did not keep me warm on a cold, windy day”*
**Sleeve Fit**2%
*“tight when putting on with long sleeve”*
**Product Condition**2%
*“SHIPPING USED CLOTHING, NOT NEW”*
### **Top return reasons **
**Size-Overall**48%
**Material Quality**7%
**Sleeve Fit**6%
**Shoulder Fit**5%
**Chest Fit**5%
**Color**3%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Quality-Overall**2%
**Arm Fit**2%
## **Common questions**
- **Is aviator jacket profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 135 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the aviator jacket niche?**
- 45 brands and 53 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in aviator jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 11.3% — above our launch gate.
- **When does demand for aviator jacket peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the aviator jacket niche?**
- Listings span $26.07–$278.35; the average listing price is $99.42 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.
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