---
title: "Aviator Hat — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aviator-hat"
last_updated: "2026-08-09T13:33:57.349Z"
locale: en
meta:
description: "Niche score 47/100 · $67K/yr market · 176K searches/yr · $23.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $67K/yr market · 176K searches/yr · $23.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aviator Hat — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **aviator hat**
**Skip it**
Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 7Conversion 20Competition 82Returns 13Price range 90Avg price 95Brand share 82Review moat 83Quality gap 63
**Avg price**
**Incredible****$23.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.41–$75.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****345.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$67K**
$67K/yr · 176K searches
**Returns**
**Bad****8.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-35.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, aviator hat is a $67K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aviator hat market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,093**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**33%**
Top 20: 77%
**Open market**
**42%**
- Cuhubyup14% - Lifup14% - Peicees13% - Ewanda store8% - Acekar5% - Happy Will5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aviator-hat/trend)
## **Top aviator hat search terms**
- **aviator hat**99K/yr-45.5%2.0% conv. - **aviator hat with goggles**17K/yr-3.6%2.3% conv. - **aviator cap**8K/yr-3.6%1.0% conv. - **aviator costume**12K/yr-41.8%0.9% conv. - **aviator helmet**5K/yr+20.0%1.7% conv. - **leather aviator hat**7K/yr-38.5%1.4% conv. - **aviator hat adult**11K/yr-51.0%2.5% conv. - **aviator hat and goggles**5K/yr-14.7%4.3% conv. - **aviator hat with goggles adult**12K/yr-48.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aviator-hat/search-terms)
## **Top aviator hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lifup Trapper Hat Winter Hats for Men Aviator Hat with Goggles Fur Hunting Hat with Fur Ear Flaps Brown One Size**Lifup**$22.06**4.5★7 rev](https://www.amazon.com/dp/B0CMCR6KR4) [2**Ewanda store Baby Kids Pilot Aviator Hat Warm Hat Cap Winter Earmuffs Hats with Goggles for Kids Boys Girls Coffee**Ewanda store**$13.69**4.5★73 rev](https://www.amazon.com/dp/B0CW2YSWQQ) [3**Acekar Aviator Hat 4Pcs Aviator Costume Accessories With Goggles White Scarf Brooch Pilot Cap for Adults Halloween Party**Acekar**$25.35**4.4★103 rev](https://www.amazon.com/dp/B0F29D8K7B) [4**Peicees Aviator Hat and Goggles for Adult Men Women Vintage Pilot Hat Costume Winter Trapper Hat with Fur Ear Flaps Fleece Brown**Peicees**$34.32**4.6★80 rev](https://www.amazon.com/dp/B0D9LH2T3T) [5**Happy Will Pilot Hat for Kids Danny Go Hat Bomber Hats for Boys Amelia Earhart Aviator Dress-Up for Girls Fleece Warm Cap with Earmuffs Ranger Green**Happy Will**$15.13**4.4★1,902 rev](https://www.amazon.com/dp/B01DKUTE94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CLAPE Windproof Warm Trapper Hat with Ear Flaps Snowproof PU Leather Winter Aviator Hat for Outdoor Activities**CLAPE**$18.82**16 rev9mo ago](https://www.amazon.com/dp/B0FT2BZW8R) [**Peicees Leather Aviator Hat and Goggles Vintage Pilot Cap- Winter Fur Hat with Earflaps Pilot Costume Adult Men Women Deep Brown**Peicees**$36.19**20 rev12mo ago](https://www.amazon.com/dp/B0FHHD66B5) [**Cuhubyup Adults Vintage Aviator Hat Trapper Cap(Black Hat)**Cuhubyup**$24.67**45 rev1y ago](https://www.amazon.com/dp/B0F4996HFB) [**Cuhubyup Adults Vintage Aviator Hat Trapper Cap Khaki Hat**Cuhubyup**$24.07**45 rev1y ago](https://www.amazon.com/dp/B0F4997LZN) [**Cuhubyup Adults Vintage Aviator Hat Trapper Cap**Cuhubyup**$30.31**45 rev1y ago](https://www.amazon.com/dp/B0F498JX2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Got Shades Aviator Sunglasses for Men & Women - 100% UV Protection Classic Pilot Aviator for Mens - Sunglasses Pack of 4**Got Shades**$16.73**4.1★**▲ 376%**](https://www.amazon.com/dp/B0BGQVVZRR) [**Ewanda store Baby Kids Pilot Aviator Hat Warm Hat Cap Winter Earmuffs Hats with Goggles for Kids Boys Girls Coffee**Ewanda store**$13.69**4.5★**▲ 304%**](https://www.amazon.com/dp/B0CW2YSWQQ) [**Cuhubyup Adults Vintage Aviator Hat Trapper Cap(Black Hat)**Cuhubyup**$24.67**4.4★**▲ 213%**](https://www.amazon.com/dp/B0F4996HFB) [**Cuhubyup Adults Vintage Aviator Hat Trapper Cap Khaki Hat**Cuhubyup**$24.07**4.4★**▲ 172%**](https://www.amazon.com/dp/B0F4997LZN) [**CLAPE Windproof Warm Trapper Hat with Ear Flaps Snowproof PU Leather Winter Aviator Hat for Outdoor Activities**CLAPE**$18.82**4.9★**▲ 134%**](https://www.amazon.com/dp/B0FT2BZW8R)
**~~View all trending →~~**
## **What buyers say about aviator hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits fine”*
**Warmth**19%
*“The hat is warm”*
**Quality-Overall**18%
*“Decent quality for the money”*
**Value For Money**7%
*“Worth it”*
**Gifting Purpose**5%
*“Great gift idea”*
**Material Quality**4%
*“great material”*
**Comfort-Overall**3%
*“comfortable”*
**Design-Overall**3%
*“The style is fun”*
**Advertised Vs Actual Product**3%
*“Product is Exactly as pictured”*
**Functionality-Overall**2%
*“Cute and functional”*
### **What buyers complain about **
**Size-Overall**27%
*“Little small”*
**Quality-Overall**18%
*“Cheap product”*
**Durability**7%
*“already broke a snap off the flaps”*
**Material Quality**6%
*“The material was very cheap feeling too”*
**Smell**6%
*“the smell made it very unpleasant to begin with”*
**Thickness**4%
*“however its a little thin”*
**Shrinkage Resistance**3%
*“it will shrink up into a ball”*
**Strength**2%
*“Little flimsy and thin feeling”*
**Advertised Vs Actual Product**2%
*“The picture does no justice”*
**Leather Quality**1%
*“The only reason I'm giving this 3 stars is the very strong smell that came from the imitation leather”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Color**3%
**Neck Fit**2%
**Value For Money**2%
**Shape/Style**2%
**Width**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is aviator hat profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the aviator hat niche?**
- 28 brands and 33 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in aviator hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.4% — above our launch gate.
- **When does demand for aviator hat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the aviator hat niche?**
- Listings span $11.41–$75.14; the average listing price is $23.80 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)