---
title: "Average Joes Costume — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/average-joes-costume"
last_updated: "2026-08-09T13:35:48.631Z"
locale: en
meta:
description: "Niche score 43/100 · $44K/yr market · 114K searches/yr · $23.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $44K/yr market · 114K searches/yr · $23.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Average Joes Costume — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **average joes costume**
**Skip it**
High returns (9.1%) — this niche doesn't clear our bar today.
Market size 11Growth 29Conversion 21Competition 65Returns 10Price range 81Avg price 95Brand share 51Review moat 73Quality gap 60
**Avg price**
**Incredible****$23.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.56–$46.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****581.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$44K**
$44K/yr · 114K searches
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, average joes costume is a $44K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **average joes costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$92K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#6,464**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**20%**
- DIRTYRAGZ39% - ONUPGO12% - TKJPYWYH9% - RocailleCos7% - VintageCos6% - LOKETA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 83.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/average-joes-costume/trend)
## **Top average joes costume search terms**
- **average joes costume**78K/yr+8.0%1.9% conv. - **average joes jersey**8K/yr-8.5%0.8% conv. - **average joes**12K/yr+5.2%2.2% conv. - **average joe costume**4K/yr+81.0%3.5% conv. - **average joes dodgeball costume**3K/yr-53.2%1.2% conv. - **average joes costumes for adults**4K/yr+111.8%0.0% conv. - **average joes costume men**6K/yr-67.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/average-joes-costume/search-terms)
## **Top average joes costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DIRTYRAGZ Dodgeball Costume T-Shirt and Sweatbands Set Retro Headband Wristbands Adult Cosplay Shirt Funny Halloween Costumes S Tee**DIRTYRAGZ**$23.77**4.4★77 rev](https://www.amazon.com/dp/B0FB2Z6GYH) [2**DIRTYRAGZ Dodgeball Movie Average Joes Shirt - Funny Mens Tshirts Movie Jerseys for Men Average Joes Dodgeball Costume Graphic Tee 2XL Gold**DIRTYRAGZ**$19.66**4.6★563 rev](https://www.amazon.com/dp/B00IBK5GKU) [3**5 Pieces Sweatbands Striped Socks Set Sports Headband Wristbands High Tube Socks 80s Accessories for Men Women 80s Costumes Theme Party**ONUPGO**$16.13**4.6★721 rev](https://www.amazon.com/dp/B0C1FNDDXW) [4**Mens Dodgeball Average Joes Cosplay Costume Yellow Sports Jersey Shorts 2 Pieces Sweatsuits Tracksuit (S)**VintageCos**$28.60**4.3★12 rev](https://www.amazon.com/dp/B0FB8TD9B2) [5**LOKETA Joes Yellow Sports Dodgeball Jersey and Shorts with Handband and Wristbands Adult Average Gym Halloween Costume Sets (X-Small)**LOKETA**$46.15**4.5★178 rev](https://www.amazon.com/dp/B091JWR85W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Average Joes Adult Yellow Jersey and Shorts Set Halloween Costume Cosplay S**XWEARE**$35.20**4 rev11mo ago](https://www.amazon.com/dp/B0FMJNQ57H) [**DIRTYRAGZ Dodgeball Costume T-Shirt and Sweatbands Set Retro Headband Wristbands Adult Cosplay Shirt Funny Halloween Costumes S Tee**DIRTYRAGZ**$23.77**77 rev1y ago](https://www.amazon.com/dp/B0FB2Z6GYH) [**DIRTYRAGZ Dodgeball Costume T-Shirt and Sweatbands Set Retro Headband Wristbands Adult Cosplay Shirt Funny Halloween Costumes L Tee**DIRTYRAGZ**$25.94**77 rev1y ago](https://www.amazon.com/dp/B0FB2HBLVM) [**DIRTYRAGZ Dodgeball Costume T-Shirt and Sweatbands Set Retro Headband Wristbands Adult Cosplay Shirt Funny Halloween Costumes 3XL Tee**DIRTYRAGZ**$25.08**77 rev1y ago](https://www.amazon.com/dp/B0FB2Z6RTX) [**Animation Shops Dodgeball Average Joes Costume T-Shirt (X-Large)**Animation Shops**$17.41**30 rev1y ago](https://www.amazon.com/dp/B0F92SNKJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens #16 Peter Lafleur Average Joes Dodgeball Jersey Dodgeball Hip Hop Movie Baseball Jerseys (US Alpha X-Large Regular Regular Yellow)**THE GROSS SISTERS**$29.31**4.5★**▲ 167%**](https://www.amazon.com/dp/B0CPLJQXG1) [**Peter Lafleur 16 Average Joes Dodgeball Movie Baseball Jersey Stitched Athletic Mens T-Shirt Jersey Yellow S-3XL (16 Yellow XX-Large)**TKJPYWYH**$26.87**3.9★**▲ 131%**](https://www.amazon.com/dp/B0B9648G65) [**DIRTYRAGZ Dodgeball Movie Average Joes Shirt - Funny Mens Tshirts Movie Jerseys for Men Average Joes Dodgeball Costume Graphic Tee L Gold**DIRTYRAGZ**$19.63**4.6★**▲ 114%**](https://www.amazon.com/dp/B00IBK5FF6) [**DIRTYRAGZ Dodgeball Costume T-Shirt and Sweatbands Set Retro Headband Wristbands Adult Cosplay Shirt Funny Halloween Costumes S Tee**DIRTYRAGZ**$23.77**4.4★**▲ 114%**](https://www.amazon.com/dp/B0FB2Z6GYH) [**Animation Shops Dodgeball Average Joes Costume T-Shirt (Large)**Animation Shops**$17.43**4.6★**▲ 114%**](https://www.amazon.com/dp/B0F92RDY1Q)
**~~View all trending →~~**
## **What buyers say about average joes costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Print Quality**33%
*“Nice printing and quality of t shirt”*
**Size-Overall**33%
*“True to size”*
**Smell**33%
*“Smells good”*
### **What buyers complain about **
**Size-Overall**63%
*“The sizing is not even close to being correct”*
**Comfort-Overall**13%
*“uncomfortable on my calf”*
**Material Quality**13%
*“Did not like material”*
**Quality-Overall**13%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**55%
**Chest Fit**12%
**Length**6%
**Color**6%
**Material Quality**4%
**Sleeve Fit**3%
**Quality-Overall**2%
**Feet Fit**2%
**Product Condition**2%
**Waist Fit**1%
## **Common questions**
- **Is average joes costume profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the average joes costume niche?**
- 14 brands and 15 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in average joes costume?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 9.1% — above our launch gate.
- **When does demand for average joes costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 83.2× the quietest.
- **What does it cost to enter the average joes costume niche?**
- Listings span $8.56–$46.15; the average listing price is $23.02 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.
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