---
title: "Aurola Sports Bra — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aurola-sports-bra"
last_updated: "2026-08-09T17:10:33.657Z"
locale: en
meta:
description: "Niche score 54/100 · $78K/yr market · 376K searches/yr · $20.66 avg price. High returns (9.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $78K/yr market · 376K searches/yr · $20.66 avg price. High returns (9.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aurola Sports Bra — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **aurola sports bra**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but high returns (9.8%) keeps it on the watch list.
Market size 19Growth 69Conversion 13Competition 97Returns 8Price range 80Avg price 89Brand share 83Review moat 34Quality gap 62
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.66**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.14–$39.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+50.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,124.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$78K**
$78K/yr · 376K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, aurola sports bra is a $78K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aurola sports bra market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$83K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**52%**
Top 20: 90%
**Top-5 click share**
**10%**
Top 20: 31%
**Open market**
**44%**
- RUNNING GIRL16% - CRZ YOGA15% - Amazon Essentials8% - Comper6% - HeyNuts5% - LASLULU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.0% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aurola-sports-bra/trend)
## **Top aurola sports bra search terms**
- **blue sports bra**81K/yr+79.1%0.7% conv. - **navy blue sports bra**50K/yr+36.0%1.1% conv. - **royal blue sports bra**44K/yr+45.6%0.9% conv. - **navy sports bra**43K/yr+42.6%1.1% conv. - **light blue sports bra**36K/yr+27.3%0.6% conv. - **teal sports bra**27K/yr+57.5%0.5% conv. - **blue sports bras for women**14K/yr+117.2%0.5% conv. - **baby blue sports bra**15K/yr+25.6%0.4% conv. - **navy blue sports bras for women**13K/yr+47.8%0.9% conv. - **turquoise sports bra**10K/yr+46.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aurola-sports-bra/search-terms)
## **Top aurola sports bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7762%$2K3%$2K4%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ama Larsi High Impact Strappy Sports Bra for Women Bright Blue**Ama Larsi**$21.76**4.3★486 rev](https://www.amazon.com/dp/B0969NWXCB) [2**Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Navy X-Small**Amazon Essentials**$11.27**4.3★125 rev](https://www.amazon.com/dp/B0F7B2CWZ5) [3**Comper Womens Sports Bras Wirefree Racerback Workout Bras Sexy Thin Straps Yoga Sport Bras with Removable Pads(Sapphire Blue-S)**Comper**$14.39**4.2★262 rev](https://www.amazon.com/dp/B0FNMKCZFV) [4**CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Sparkle Blue Medium**CRZ YOGA**$25.79**4.5★7,809 rev](https://www.amazon.com/dp/B0CHMMZMJB) [5**Comper Womens Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads (Sapphire Blue-M)**Comper**$14.03**4.1★460 rev](https://www.amazon.com/dp/B0FT2PJQ7V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**48 rev3mo ago](https://www.amazon.com/dp/B0G9HS946M) [**BAYDI Clouduxi Y Back Crop Tank Tops for Women - Thin Strap Padded Workout Yoga Longline Sports Bras Electric Blue**BAYDI**$24.96**37 rev4mo ago](https://www.amazon.com/dp/B0GL1JCSMZ) [**Sports Bras for Women Sexy Backless Padded Adjustable Thin Straps Workout Yoga Gym Athletic Double Layered Bras Y2k Casual Tops Bralettes Activewear Camisole(Shell Blue Small)**LASLULU**$25.95**54 rev5mo ago](https://www.amazon.com/dp/B0GGHXYDLD) [**CRZ YOGA Butterluxe Square Neck Spaghetti Strap Sports Bras for Women - Low Coverage Yoga Wireless Padded Cami Crop Top Kayak Blue Small**CRZ YOGA**$24.51**1,250 rev6mo ago](https://www.amazon.com/dp/B0DSKMHXXX) [**Aoysky Sports Bras for Women Buttery Soft Strappy Padded Sports Bra Double Spaghetti Straps Wireless Yoga Workout Crop Tops Blue**Aoysky**$15.73**44 rev7mo ago](https://www.amazon.com/dp/B0G583R98P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sports Bras for Women Sexy Backless Padded Adjustable Thin Straps Workout Yoga Gym Athletic Double Layered Bras Y2k Casual Tops Bralettes Activewear Camisole(Shell Blue Small)**LASLULU**$25.95**4.2★**▲ 42%**](https://www.amazon.com/dp/B0GGHXYDLD) [**Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Navy X-Small**Amazon Essentials**$11.27**4.3★**▲ 42%**](https://www.amazon.com/dp/B0F7B2CWZ5) [**Aoysky Sports Bras for Women Buttery Soft Strappy Padded Sports Bra Double Spaghetti Straps Wireless Yoga Workout Crop Tops Blue**Aoysky**$15.73**4.4★**▲ 41%**](https://www.amazon.com/dp/B0G583R98P) [**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**4.5★**▲ 41%**](https://www.amazon.com/dp/B0G9HS946M) [**BAYDI Clouduxi Y Back Crop Tank Tops for Women - Thin Strap Padded Workout Yoga Longline Sports Bras Electric Blue**BAYDI**$24.96**4.4★**▲ 40%**](https://www.amazon.com/dp/B0GL1JCSMZ)
**~~View all trending →~~**
## **What buyers say about aurola sports bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“Nice and Comfortable”*
**Size-Overall**18%
*“The fit was accurate”*
**Quality-Overall**9%
*“higher quality than expected”*
**Color**8%
*“Absolutely love the blue color”*
**Exercise/Sports Suitability**6%
*“Great Sports Bra”*
**Soft Feel**5%
*“Material is soft”*
**Material Quality**3%
*“The material feels durable”*
**Value For Money**3%
*“Good value”*
**Shape/Style**2%
*“Style is good and comfortable”*
**Advertised Vs Actual Product**1%
*“Better than expected”*
### **What buyers complain about **
**Size-Overall**27%
*“Didn't fit right”*
**Exercise/Sports Suitability**5%
*“I didnt even start doing any type of exercise”*
**Chest Fit**4%
*“AND the straps are NOT adjustable so if you have a bigger chest”*
**Strap/String Quality**3%
*“Theyre not adjustable with straps as a heads up”*
**Stitch/Finish/Polish**3%
*“They should be sewn in”*
**Advertised Vs Actual Product**3%
*“Very misleading”*
**Product Condition**2%
*“Used. Sent used item!!!! Had deodorant stains and marks on them.”*
**Value For Money**2%
*“I find the price point to be a bit high”*
**Material Quality**1%
*“Ive noticed the material is WAY different from my older ones”*
**Machine Wash Suitability**1%
*“It gets a bit tricky getting it back in alignment after a wash because of the twisty front”*
### **Top return reasons **
**Size-Overall**73%
**Chest Fit**5%
**Color**5%
**Length**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Strap/String Quality**1%
**Shape/Style**1%
**Waist Fit**1%
**Comfort-Overall**1%
## **Common questions**
- **Is aurola sports bra profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 232 tracked products. 6 of 90 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the aurola sports bra niche?**
- 54 brands and 59 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in aurola sports bra?**
- Top complaints mined from reviews: Size-Overall, Exercise/Sports Suitability, Chest Fit. The return rate is 9.8% — above our launch gate.
- **When does demand for aurola sports bra peak?**
- Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the aurola sports bra niche?**
- Listings span $9.14–$39.63; the average listing price is $20.66 (sweet spot $15–$100). The average incumbent carries 3,125 reviews — the moat a new listing must climb.
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