---
title: "Aurola Leggings — $444K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aurola-leggings"
last_updated: "2026-08-09T13:44:47.084Z"
locale: en
meta:
  description: "Niche score 45/100 · $444K/yr market · 3.6M searches/yr · $23.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $444K/yr market · 3.6M searches/yr · $23.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Aurola Leggings — $444K/yr Amazon US Niche (2026) - Flapen"
---

# **aurola leggings**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 57Growth 18Conversion 7Competition 95Returns 11Price range 83Avg price 95Brand share 19Review moat 33Quality gap 47

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$23.57**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.27–$57.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$444K**

$444K/yr · 3.6M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,153.6**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****9.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

According to Flapen's Amazon United States niche tracking, aurola leggings is a $444K/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **aurola leggings market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**25K–30K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$589K–$707K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.5%**</dd>

<dt>**Avg BSR**</dt><dd>**#306**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**77%**</dd>

<dt>**Out of stock**</dt><dd>**0.3%**</dd>

<dt>**Avg brand age**</dt><dd>**42 months**</dd>

<dt>**Avg seller age**</dt><dd>**124 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**16 **▲rising

**Sellers**

**124**

**Top-5 brand share**

**92%**

Top 20: 100%

**Top-5 click share**

**18%**

Top 20: 41%

**Open market**

**6%**

- AUROLA47% - Under Armour34% - CRZ YOGA4% - Amazon Essentials4% - Nike4% - YEOREO2% - Open — no brand owns it (10 brands, 6%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aurola-leggings/trend)

## **Top aurola leggings search terms**

- **aurola**1.1M/yr-17.9%0.2% conv. - **under armour shorts women**328K/yr+109.0%0.4% conv. - **aurola leggings**836K/yr-54.1%0.6% conv. - **under armour shirts women**270K/yr+102.0%0.4% conv. - **womens under armour shirts**106K/yr+66.1%0.3% conv. - **underarmour shirts for women**111K/yr+18.6%0.4% conv. - **nike leggings**166K/yr-28.9%0.2% conv. - **under armour leggings for women**130K/yr-25.0%0.4% conv. - **crz yoga secretsculpt leggings**51K/yr+34.8%0.7% conv. - **nike pro leggings**97K/yr-31.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aurola-leggings/search-terms)

## **Top aurola leggings products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9K4%$18K6%$27K8%$35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AUROLA Influence Workout Leggings for Women Seamless Compression Tummy Control Leggings Mid Rise Yoga Pants Black M](https://m.media-amazon.com/images/I/31CRV3zne5L.jpg)**AUROLA Influence Workout Leggings for Women Seamless Compression Tummy Control Leggings Mid Rise Yoga Pants Black M**AUROLA**$30.24**4.2★833 rev](https://www.amazon.com/dp/B0DDTFHKT8) [2![AUROLA Workout Leggings for Women Seamless Scrunch Tights Tummy Control Gym Fitness Girl Sport Active Yoga Pants (L Black)](https://m.media-amazon.com/images/I/21ck3oufr0L.jpg)**AUROLA Workout Leggings for Women Seamless Scrunch Tights Tummy Control Gym Fitness Girl Sport Active Yoga Pants (L Black)**AUROLA**$29.67**4.2★19,395 rev](https://www.amazon.com/dp/B09N948GXF) [3![AUROLA Influence Strappy Bra Sports Bras for Women Backless Padded Impact Strappy Bra for Workout Gym Yoga with Removable Cups Black S](https://m.media-amazon.com/images/I/31HbaeUl6xL.jpg)**AUROLA Influence Strappy Bra Sports Bras for Women Backless Padded Impact Strappy Bra for Workout Gym Yoga with Removable Cups Black S**AUROLA**$22.29**4.4★1,469 rev](https://www.amazon.com/dp/B0DRBKCNK3) [4![Under Armour Womens Tech Twist Short Sleeve V Neck (410) Midnight Navy / / White Large](https://m.media-amazon.com/images/I/31NpXS6SluL.jpg)**Under Armour Womens Tech Twist Short Sleeve V Neck (410) Midnight Navy / / White Large**Under Armour**$18.01**4.5★2,087 rev](https://www.amazon.com/dp/B0C12L4J35) [5![Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/White Small](https://m.media-amazon.com/images/I/31Nuie6DZeL.jpg)**Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/White Small**Under Armour**$22.26**4.6★904 rev](https://www.amazon.com/dp/B0DHLSNC34)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YEOREO Ease Women Fitted Workout Tops Short Sleeve Double Lined Basic Y2K Going Out Crew Neck Compression Crop Top Creamy Yellow M](https://m.media-amazon.com/images/I/31yz2YL7lsL.jpg)**YEOREO Ease Women Fitted Workout Tops Short Sleeve Double Lined Basic Y2K Going Out Crew Neck Compression Crop Top Creamy Yellow M**YEOREO**$19.03**1,583 rev1y ago](https://www.amazon.com/dp/B0FBV3PMBR) [![AUROLA Power Sports Bras for Women - Push Up Workout Bra Square Neck Yoga Padded Low Impact Gym Bra Crop Top Black Cherry M](https://m.media-amazon.com/images/I/31LiCf7gOAL.jpg)**AUROLA Power Sports Bras for Women - Push Up Workout Bra Square Neck Yoga Padded Low Impact Gym Bra Crop Top Black Cherry M**AUROLA**$23.42**314 rev1y ago](https://www.amazon.com/dp/B0F7H4KVZC) [![AUROLA Influence Longline Strappy Workout Halter Tops for Women Removable Cups Padded Bras Impact Gym Yoga Sleeveless Tank Top Black XS](https://m.media-amazon.com/images/I/31W6mDz56hL.jpg)**AUROLA Influence Longline Strappy Workout Halter Tops for Women Removable Cups Padded Bras Impact Gym Yoga Sleeveless Tank Top Black XS**AUROLA**$27.18**543 rev1y ago](https://www.amazon.com/dp/B0F5P33LF2) [![AUROLA Influence Longline Strappy Workout Halter Tops for Women Removable Cups Padded Bras Impact Gym Yoga Sleeveless Tank Top Black Cherry M](https://m.media-amazon.com/images/I/31yj255RN8L.jpg)**AUROLA Influence Longline Strappy Workout Halter Tops for Women Removable Cups Padded Bras Impact Gym Yoga Sleeveless Tank Top Black Cherry M**AUROLA**$27.50**543 rev1y ago](https://www.amazon.com/dp/B0F5NZHJG2) [![Under Armour Womens Tech Twist Short Sleeve Crew (498) Wham Blue / / White Large](https://m.media-amazon.com/images/I/31k-1EC4ocL.jpg)**Under Armour Womens Tech Twist Short Sleeve Crew (498) Wham Blue / / White Large**Under Armour**$19.68**1,244 rev1y ago](https://www.amazon.com/dp/B0F35QW5B3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Under Armour Womens Tech Twist Short Sleeve Crew (498) Wham Blue / / White Large](https://m.media-amazon.com/images/I/31k-1EC4ocL.jpg)**Under Armour Womens Tech Twist Short Sleeve Crew (498) Wham Blue / / White Large**Under Armour**$19.68**4.6★**▲ 110%**](https://www.amazon.com/dp/B0F35QW5B3) [![Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/Super Pink Large](https://m.media-amazon.com/images/I/31PqsOgld9L.jpg)**Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/Super Pink Large**Under Armour**$11.97**4.6★**▲ 109%**](https://www.amazon.com/dp/B0D16FD5C5) [![Under Armour Womens Tech Twist Short Sleeve V Neck (672) Super Pink / / White Small](https://m.media-amazon.com/images/I/31DDT5ncInL.jpg)**Under Armour Womens Tech Twist Short Sleeve V Neck (672) Super Pink / / White Small**Under Armour**$19.00**4.5★**▲ 108%**](https://www.amazon.com/dp/B0D15YD536) [![Under Armour Womens Fly By Shorts (044) Downpour Gray/Downpour Gray/Reflective Medium](https://m.media-amazon.com/images/I/31vK-73CEiL.jpg)**Under Armour Womens Fly By Shorts (044) Downpour Gray/Downpour Gray/Reflective Medium**Under Armour**$21.90**4.4★**▲ 108%**](https://www.amazon.com/dp/B0C12KMC24) [![YEOREO Ease Women Fitted Workout Tops Short Sleeve Double Lined Basic Y2K Going Out Crew Neck Compression Crop Top Creamy Yellow M](https://m.media-amazon.com/images/I/31yz2YL7lsL.jpg)**YEOREO Ease Women Fitted Workout Tops Short Sleeve Double Lined Basic Y2K Going Out Crew Neck Compression Crop Top Creamy Yellow M**YEOREO**$19.03**4.5★**▲ 99%**](https://www.amazon.com/dp/B0FBV3PMBR)

**~~View all trending →~~**

## **What buyers say about aurola leggings**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Fit as expected”*

**Comfort-Overall**13%

*“Perfect comfortable”*

**Soft Feel**10%

*“So soft”*

**Quality-Overall**7%

*“They seem to be well made”*

**Exercise/Sports Suitability**5%

*“Great leggings”*

**Material Quality**4%

*“Good material”*

**Value For Money**3%

*“Great Value”*

**Color**3%

*“Love the colors”*

**Shape/Style**3%

*“Comfort & Style”*

**Thickness**2%

*“Actually like these better than lulu- the material is thick”*

### **What buyers complain about **

**Size-Overall**11%

*“Too long”*

**Material Quality**6%

*“Horrible material”*

**Thickness**5%

*“This shirt is extremely thin”*

**Quality-Overall**4%

*“Low quality”*

**Transparency**4%

*“See through”*

**Waist Fit**4%

*“The small are just a bit tight on the waist”*

**Durability**3%

*“lacking durability”*

**Comfort-Overall**3%

*“Not comfortable”*

**Product Condition**2%

*“Used item”*

**Smell**2%

*“smell bad”*

### **Top return reasons **

**Size-Overall**39%

**Waist Fit**17%

**Material Quality**8%

**Length**6%

**Thigh Fit**3%

**Inseam Fit**3%

**Thin**3%

**Advertised Vs Actual Product**2%

**Hip Fit**2%

**Shape/Style**1%

## **Common questions**

<dl>

<dt>**Is aurola leggings profitable to sell on Amazon United States?**</dt><dd>The niche generates $444K/yr across 128 tracked products. 11 of 24 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (45/100).</dd>

<dt>**How competitive is the aurola leggings niche?**</dt><dd>16 brands and 124 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 92% of demand.</dd>

<dt>**What do buyers complain about in aurola leggings?**</dt><dd>Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 9.0% — above our launch gate.</dd>

<dt>**When does demand for aurola leggings peak?**</dt><dd>Demand peaks in Jan–Nov–Dec; the busiest month runs 2.0× the quietest.</dd>

<dt>**What does it cost to enter the aurola leggings niche?**</dt><dd>Listings span $7.27–$57.10; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 3,154 reviews — the moat a new listing must climb.</dd>

</dl>

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