---
title: "August Birthstone Necklace — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/august-birthstone-necklace"
last_updated: "2026-08-09T15:58:05.467Z"
locale: en
meta:
description: "Niche score 52/100 · $44K/yr market · 144K searches/yr · $26.94 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $44K/yr market · 144K searches/yr · $26.94 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "August Birthstone Necklace — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **august birthstone necklace**
**Worth a look**
Shows a sweet-spot price point ($26.94 avg), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 68Conversion 14Competition 61Returns 61Price range 65Avg price 95Brand share 81Review moat 47Quality gap 52
**Avg price**
**Incredible****$26.94**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+49.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.80–$136.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,841.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$44K**
$44K/yr · 144K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, august birthstone necklace is a $44K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **august birthstone necklace market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$67K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#3,352**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**54%**
Top 20: 89%
**Top-5 click share**
**48%**
Top 20: 82%
**Open market**
**41%**
- Hidepoo16% - Pls Back11% - Leafael10% - kate spade new york9% - Poxtex7% - Fezodo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/august-birthstone-necklace/trend)
## **Top august birthstone necklace search terms**
- **august birthstone necklace**43K/yr+51.7%0.9% conv. - **august birthstone jewelry**57K/yr+38.9%0.6% conv. - **august birthstone**36K/yr+59.9%0.3% conv. - **peridot necklace gold**8K/yr+43.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/august-birthstone-necklace/search-terms)
## **Top august birthstone necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hidepoo Initial Peridot Birthstone Necklaces for Women Dainty Disc Letter A August Birthstone Necklace Jewelry for Woman Personalized Birthday Gifts**Hidepoo**$31.96**4.5★51 rev](https://www.amazon.com/dp/B0BTYYNDG1) [2**Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry August(Peridot)**Pls Back**$8.38**4.5★658 rev](https://www.amazon.com/dp/B0D9Y3V2YT) [3**kate spade new york My Love Heart Pendant August One Size**kate spade new york**$55.11**4.7★182 rev](https://www.amazon.com/dp/B09NVW29P4) [4**Leafael Infinity Love Heart Gift Bracelet for Women August Birthstone Crystal Peridot Green Silver Tone Birthday Jewelry for Her Mom and Wife 7-inch Chain and 2-inch Extender**Leafael**$39.52**4.6★4,894 rev](https://www.amazon.com/dp/B07TYKK49W) [5**Gold Olive Green Earrings Set for Women August Birthstone Trendy Jewelry Gifts Dainty Huggie Hoop Jacket Studs Earring Stack for Multiple Piercing**Poxtex**$13.38**4.4★15 rev](https://www.amazon.com/dp/B0D7QL615H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 6)**RLMOON**$9.52**46 rev7mo ago](https://www.amazon.com/dp/B0G8JR9ND4) [**RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 5)**RLMOON**$9.37**46 rev10mo ago](https://www.amazon.com/dp/B0FSD9SK14) [**Fezodo Birthstone Necklace for Women 14K Gold Plated Birthstone Pendant Necklaces for Women August Birthday Gifts for Mom Girlfriend Wife(8)**Fezodo**$8.13**24 rev11mo ago](https://www.amazon.com/dp/B0FN7L13ST) [**Bestyle Gold Butterfly Necklaces for Women August Birthstone Peridot Necklaces Butterflies Jewelry Gift for Women on Birthday Christmas Mothers Day Valentines Day**Bestyle**$24.28**18 rev1y ago](https://www.amazon.com/dp/B0FH1RVCB4) [**STORYJEWELLERY August Birthstone Necklace Lab-Grown Green Pendant Necklaces for Women Dainty Paperclip Chain Necklace with Cubic Zirconia Charm Trendy Gold Plated Jewelry Birthday Gifts for Women**STORYJEWELLERY**$10.96**36 rev1y ago](https://www.amazon.com/dp/B0DWFNQB5B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 6)**RLMOON**$9.52**4.0★**▲ 135%**](https://www.amazon.com/dp/B0G8JR9ND4) [**GlameVibe Birthstone Rings For Women Silver Stackable Cubic Zirconia Stainless Steel Birth Stone Ring To My Daughter/Mom Birthday Unique Gifts Jewelry (08-Gold-August 6)**GlameVibe**$9.55**3.6★**▲ 118%**](https://www.amazon.com/dp/B0D7W6SJCW) [**Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace**Hidepoo**$34.58**4.3★**▲ 110%**](https://www.amazon.com/dp/B0BTYW4ZRP) [**RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 5)**RLMOON**$9.37**4.0★**▲ 109%**](https://www.amazon.com/dp/B0FSD9SK14) [**Iefil August Birthstone Necklace - Anniversary Birthday Gifts for Her Birthstone Jewelry Peridot Necklace Birthday Gifts for Wife Girlfriend Mom**Iefil**$136.89**4.7★**▲ 92%**](https://www.amazon.com/dp/B0CKBGM1K8)
**~~View all trending →~~**
## **What buyers say about august birthstone necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Brilliant color”*
**Value For Money**11%
*“This is a great value for the money as it looks expensive”*
**Quality-Overall**10%
*“Fantastic craftsmanship at its finest”*
**Gifting Purpose**9%
*“Cool gift, looks good”*
**Shape/Style**8%
*“Its a lovely piece for everyday wear or even for dressier occasions”*
**Design-Overall**6%
*“beautiful design”*
**Size-Overall**5%
*“fits just right”*
**Brightness/Shine/Glow**5%
*“elegant shine”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Add-Ons/Attachments**4%
*“Perfect accessory”*
### **What buyers complain about **
**Color**22%
*“Wish they were more green”*
**Quality-Overall**22%
*“Cheap”*
**Size-Overall**17%
*“Its a little longer than a thought”*
**Chain/Key Quality**11%
*“Chain broke within an hour of having the necklace on”*
**Precious Gemstone**6%
*“one was the wrong birthstone”*
**Wrist Fit**6%
*“It wont fit a mans wrist”*
**Water Resistance**3%
*“I'm not gonna get this one wet”*
### **Top return reasons **
**Size-Overall**38%
**Color**12%
**Chain/Key Quality**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Neck Fit**4%
**Metal Authenticity**4%
**Functionality-Overall**3%
**Durability**2%
**Knot/Thread Quality**2%
## **Common questions**
- **Is august birthstone necklace profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 40 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +49.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the august birthstone necklace niche?**
- 34 brands and 59 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in august birthstone necklace?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.6%.
- **When does demand for august birthstone necklace peak?**
- Demand peaks in Aug–Dec; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the august birthstone necklace niche?**
- Listings span $6.80–$136.89; the average listing price is $26.94 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.
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