---
title: "Athletic Jacket Men — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/athletic-jacket-men"
last_updated: "2026-08-09T13:33:58.570Z"
locale: en
meta:
description: "Niche score 45/100 · $24K/yr market · 330K searches/yr · $26.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $24K/yr market · 330K searches/yr · $26.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Athletic Jacket Men — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **athletic jacket men**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 6Growth 19Conversion 3Competition 97Returns 6Price range 90Avg price 95Brand share 91Review moat 38Quality gap 52
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.47**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.71–$83.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,683.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$24K**
$24K/yr · 330K searches
**Returns**
**Bad****10.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, athletic jacket men is a $24K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **athletic jacket men market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$40K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**60 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**44%**
Top 20: 80%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**53%**
- MAGCOMSEN13% - Locachy13% - baleaf8% - Soothfeel5% - TACVASEN4% - AVGO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/athletic-jacket-men/trend)
## **Top athletic jacket men search terms**
- **golf jacket women**38K/yr+33.8%0.4% conv. - **womens golf jacket**31K/yr+49.3%0.3% conv. - **workout hoodies for women**45K/yr-54.3%0.1% conv. - **pink workout jacket**27K/yr-45.7%0.5% conv. - **womens track jacket**21K/yr-0.9%0.1% conv. - **lightweight athletic jacket women**13K/yr+63.8%0.2% conv. - **womens athletic jackets full zip**19K/yr+10.7%0.3% conv. - **pink athletic jacket**14K/yr-47.2%0.3% conv. - **athletic sweaters for women**14K/yr-32.7%0.2% conv. - **danskin jacket**11K/yr-4.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/athletic-jacket-men/search-terms)
## **Top athletic jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4714%$9436%$1K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M**Locachy**$23.70**4.5★288 rev](https://www.amazon.com/dp/B0C7ZSL62T) [2**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black XL**MAGCOMSEN**$22.53**4.4★3,585 rev](https://www.amazon.com/dp/B0B592VK3Q) [3**MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L**MAGCOMSEN**$21.03**4.4★3,585 rev](https://www.amazon.com/dp/B0B592CW9T) [4**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L**MAGCOMSEN**$22.34**4.4★3,585 rev](https://www.amazon.com/dp/B0B5941S8R) [5**MoFiz Womens Insulated Hiking Jacket Breathable Thin Hybrid Puffer Coat Waterproof Thermal Stylish Athletic Jacket with Zipper Pockets White L**MoFiz**$39.35**4.5★294 rev](https://www.amazon.com/dp/B0CH9L79H7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LURANEE Womens Golf Jacket Golf Athletic Jackets with Pleated Tennis Skirt Hem Lightweight Full Zip Long Sleeve Shirts with Pockets Pink XL**LURANEE**$31.05**77 rev7mo ago](https://www.amazon.com/dp/B0G2LLQYPQ) [**Fisoew Quarter Zip Pullover Women UPF 50+ Lightweight Windbreaker Jacket Running Hiking Outdoor Pullover with Pocket**Fisoew**$32.24**79 rev9mo ago](https://www.amazon.com/dp/B0FWKCTGKT) [**baleaf Womens Athletic Jacket Sun Protection Running Lightweight Full Zip Long Sleeve Shirts UPF 50+ Pockets White M**baleaf**$28.68**362 rev1y ago](https://www.amazon.com/dp/B0DMNJSBMH) [**baleaf Womens Athletic Jacket Sun Protection Running Lightweight Full Zip Long Sleeve Shirts UPF 50+ Pockets White L**baleaf**$28.44**362 rev1y ago](https://www.amazon.com/dp/B0DMNJQWTK) [**Lviefent Womens Lightweight Full Zip Running Track Jacket Workout Slim Fit Yoga Sportwear with Thumb Holes (Pink-M)**Lviefent**$18.25**9,347 rev1y ago](https://www.amazon.com/dp/B0DB1ZGBMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LURANEE Womens Golf Jacket Golf Athletic Jackets with Pleated Tennis Skirt Hem Lightweight Full Zip Long Sleeve Shirts with Pockets Pink XL**LURANEE**$31.05**4.2★**▲ 52%**](https://www.amazon.com/dp/B0G2LLQYPQ) [**Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige S**Locachy**$22.98**4.5★**▲ 52%**](https://www.amazon.com/dp/B0D9NHC9PY) [**Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M**Gacaky**$21.16**4.6★**▲ 48%**](https://www.amazon.com/dp/B0CQR8C9VZ) [**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black XL**MAGCOMSEN**$22.53**4.4★**▲ 43%**](https://www.amazon.com/dp/B0B592VK3Q) [**Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket White M**Locachy**$23.27**4.5★**▲ 38%**](https://www.amazon.com/dp/B0C7ZTJG67)
**~~View all trending →~~**
## **What buyers say about athletic jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“not too tight”*
**Weight Light**12%
*“This is the perfect lightweight jacket”*
**Comfort-Overall**9%
*“Comfy and warm”*
**Quality-Overall**7%
*“Excellent quality”*
**Material Quality**5%
*“Material is soft”*
**Color**4%
*“The colors are beautiful”*
**Soft Feel**4%
*“Buttery soft”*
**Value For Money**4%
*“Great for the price”*
**Warmth**3%
*“Super warm”*
**Shape/Style**2%
*“super flattering”*
### **What buyers complain about **
**Size-Overall**24%
*“Runs a little big”*
**Thickness**7%
*“personally i was looking for thicker material”*
**Quality-Overall**7%
*“Too expensive for the quality”*
**Zipper Quality**6%
*“Broken zipper”*
**Material Quality**4%
*“Rather flimsy material”*
**Thin**2%
*“Too thin”*
**Transparency**2%
*“fabric is so thin I can see through it”*
**Color**2%
*“Color not as expected”*
**Durability**1%
*“its ridiculous to have it break before wearing”*
**Advertised Vs Actual Product**1%
*“Length does not look like the picture”*
### **Top return reasons **
**Size-Overall**47%
**Thin**9%
**Material Quality**8%
**Length**4%
**Chest Fit**4%
**Sleeve Fit**4%
**Color**4%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Zipper Quality**2%
## **Common questions**
- **Is athletic jacket men profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 155 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the athletic jacket men niche?**
- 60 brands and 84 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in athletic jacket men?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 10.2% — above our launch gate.
- **When does demand for athletic jacket men peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the athletic jacket men niche?**
- Listings span $10.71–$83.35; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.
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