---
title: "Astrid Costume — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/astrid-costume"
last_updated: "2026-08-09T11:21:44.966Z"
locale: en
meta:
description: "Niche score 36/100 · $16K/yr market · 156K searches/yr · $47.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $16K/yr market · 156K searches/yr · $47.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Astrid Costume — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **astrid costume**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 4Growth 33Conversion 3Competition 31Returns 11Price range 78Avg price 94Brand share 37Review moat 89Quality gap 73
**Avg price**
**Great****$47.33**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****225.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.07–$119.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$16K**
$16K/yr · 156K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, astrid costume is a $16K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astrid costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$35K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,918**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **57%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 99%
**Open market**
**13%**
- Fun Costumes42% - L'VOW23% - Spirit Halloween7% - GREUS6% - Disguise5% - ALAMIYA4% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — +6.7% search growth over the last 90 days.
10K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/astrid-costume/trend)
## **Top astrid costume search terms**
- **astrid costume**89K/yr+13.5%0.1% conv. - **astrid cosplay**4K/yr+21.0%0.0% conv. - **astrid how to train your dragon costume**6K/yr+27.8%0.2% conv. - **how to train your dragon astrid costume**5K/yr-16.8%0.6% conv. - **astrid costume how to train your dragon**42K/yr-53.5%0.0% conv. - **astrid halloween costume**3K/yr+120.0%0.0% conv. - **how to train your dragon costume astrid**3K/yr-48.1%0.0% conv. - **astrid costume accessories**5K/yr-10.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/astrid-costume/search-terms)
## **Top astrid costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun Costumes Womens How to Train Your Dragon Astrid Costume | Adult HTTYD Astrid Cosplay Outfit | Female Viking Warrior - X-Large Multicolor**Fun Costumes**$119.47**3.6★38 rev](https://www.amazon.com/dp/B0D6ZW9NMB) [2**LVOW Viking Faux Fur Collar Shawl Shoulder Fur Wrap Scarf Warrior Pirate Cosplay Costume Halloween Accessory for Women(Brown)**L'VOW**$25.55**4.6★72 rev](https://www.amazon.com/dp/B0CXDQZ6ZK) [3**Fun Costumes Womens How to Train Your Dragon Astrid Costume | Adult HTTYD Astrid Cosplay Outfit | Female Viking Warrior - Large Multicolor**Fun Costumes**$115.55**3.6★38 rev](https://www.amazon.com/dp/B0D6ZYY12P) [4**GREUS Womens Viking Faux Fur Leg Warmers Warrior Costume Arm Cuffs Fluffy Boot Covers Wrap for Halloween Cosplay Accessory**GREUS**$17.29**4.1★61 rev](https://www.amazon.com/dp/B0D8FLC71X) [5**LVOW Viking Faux Fur Shawl Collar for Women Fur Wrap Stole with Medieval Brooch for LARP GoT Warrior Queen Costume Accessories(Brown)**L'VOW**$30.62**4.3★63 rev](https://www.amazon.com/dp/B0CZDLWVNT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spirit Halloween How to Train Your Dragon Astrid Kids Costume**Spirit Halloween**$58.26**14 rev1y ago](https://www.amazon.com/dp/B0FHJ93RDL) [**HiiFeuer Medieval Faux Leather Double Pauldron Vintage Mercenary Knight Shoulder Armor for Cosplay Ren Faire**HiiFeuer**$38.84**366 rev1y ago](https://www.amazon.com/dp/B0FH1WXD5G) [**Spirit Halloween How to Train Your Dragon Astrid Kids Costume Officially Licensed HTTYD Cosplay Outfit Viking Costume Girls Size CHILD SMALL Standard Brown**Spirit Halloween**$59.10**14 rev1y ago](https://www.amazon.com/dp/B0F4LSDR9W) [**Spirit Halloween How to Train Your Dragon Astrid Adult Costume Officially Licensed HTTYD Cosplay Outfit Viking Costume Women Size ADULT EXTRA LARGE Standard White**Spirit Halloween**$67.86**10 rev1y ago](https://www.amazon.com/dp/B0F4M8ZGJJ) [**Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)**CosInStyle**$19.39**173 rev1y ago](https://www.amazon.com/dp/B0DTBPRL75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Equinavia Astrid Womens Silicone Knee Patch Breeches | Mid Rise Riding Pants with Phone Pockets - Tan/Tan - 24**Equinavia**$78.64**4.5★**▲ 645%**](https://www.amazon.com/dp/B0BPMYK572) [**Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)**CosInStyle**$19.39**4.5★**▲ 529%**](https://www.amazon.com/dp/B0DTBPRL75) [**CoTeeZa Renaissance Celtic Fairy Circlet - Renfaire Braided Medieval Headpiece Fantasy Elven Brown Headband Vintage Viking Crown for Women Men Cosplay Costume Hair Accessory**CoTeeZa**$11.07**3.9★**▲ 483%**](https://www.amazon.com/dp/B0BY99V4KD) [**Medieval Knight Leather Belt Shawl Men Renaissance Half Shoulder Cape Scarf Buckle Bracers Retro Magic Cork Potion Bottle Sword Frog Accessories(Type9)**ALAMIYA**$43.42**4.3★**▲ 468%**](https://www.amazon.com/dp/B0BCPVWVDX) [**Medieval Knight PU Leather Leggings Corset Belt Shawl Renaissance Shoulder Cape Scarf Bracers Accessories(Type2)**ALAMIYA**$49.01**4.0★**▲ 467%**](https://www.amazon.com/dp/B0CDCQC3T4)
**~~View all trending →~~**
## **What buyers say about astrid costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“But overall the look was fantastic”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**7%
*“Well priced”*
**Material Quality**6%
*“Great quality material”*
**Weight Light**3%
*“lightweight”*
**Stretchability/Expandability/Elasticity**3%
*“great and stretchy”*
**Leather Quality**3%
*“These are great quality inexpensive leather products”*
**Allergies**3%
*“I got no complaints that it was too hot or itchy”*
**Ease Of Use**3%
*“it was a breeze”*
**Flexibility**3%
*“Versatile”*
### **What buyers complain about **
**Size-Overall**13%
*“so this NOT for bigger girls since its only one size”*
**Leather Quality**9%
*“is is faux leather which was hidden in the full product description”*
**Durability**9%
*“Broke before I got it on”*
**Quality-Overall**8%
*“Crappy quality even for a cheap costume”*
**Print Quality**4%
*“Bad on me to not search the small print”*
**Comfort-Overall**3%
*“is not very comfortable”*
**Arm Fit**3%
*“it doesnt fit very tight for people with thin forearms”*
**Chain/Key Quality**3%
*“Really weak chain”*
**Strength**3%
*“Weak,”*
**Ease Of Use**2%
*“though it wasnt super easy to do one handed”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**9%
**Arm Fit**6%
**Color**6%
**Length**5%
**Quality-Overall**5%
**Shoulder Fit**5%
**Wrist Fit**3%
**Material Quality**3%
**Shape/Style**3%
## **Common questions**
- **Is astrid costume profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the astrid costume niche?**
- 12 brands and 40 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in astrid costume?**
- Top complaints mined from reviews: Size-Overall, Leather Quality, Durability. The return rate is 8.9% — above our launch gate.
- **What does it cost to enter the astrid costume niche?**
- Listings span $11.07–$119.47; the average listing price is $47.33 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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