---
title: "Asics Gel — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/asics-gel"
last_updated: "2026-08-09T16:47:42.047Z"
locale: en
meta:
description: "Niche score 49/100 · $2.3M/yr market · 11.3M searches/yr · $90.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $2.3M/yr market · 11.3M searches/yr · $90.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Asics Gel — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **asics gel**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 95Growth 33Conversion 3Competition 98Returns 23Price range 43Avg price 78Brand share 3Review moat 43Quality gap 42
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 11.3M searches
**Avg price**
**Great****$90.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,197.4**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.98–$206.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, asics gel is a $2.3M/yr Amazon United States market (11.3M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **asics gel market data**
- **Units sold / yr**
- **25K–30K**
- avg 0–100/product
- **Revenue / yr**
- **$2.3M–$2.7M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#338**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**286**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**8%**
Top 20: 22%
**Open market**
**20%**
- ASICS61% - Brooks9% - Saucony7% - ANTA1% - Under Armour1% - New Balance1%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +6.8% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/asics-gel/trend)
## **Top asics gel search terms**
- **asics**2.4M/yr+11.9%0.0% conv. - **asics mens sneakers**2.6M/yr+11.1%0.1% conv. - **saucony mens running shoes**882K/yr+15.6%0.1% conv. - **asics running shoes for men**1.0M/yr-12.6%0.1% conv. - **saucony**573K/yr+19.7%0.0% conv. - **mens brooks running shoes**432K/yr+16.6%0.1% conv. - **asics mens running shoes**387K/yr+9.3%0.2% conv. - **asics gel**305K/yr+12.1%0.0% conv. - **mens brooks**275K/yr+26.2%0.1% conv. - **saucony mens shoes**276K/yr+12.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/asics-gel/search-terms)
## **Top asics gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$23K2%$45K3%$68K4%$91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASICS Mens Gel-Contend 9 Running Shoes 7.5 Piedmont Grey/Black**ASICS**$64.65**4.6★3,750 rev](https://www.amazon.com/dp/B0D3VJQSM8) [2**ASICS Mens Gel-Cumulus 26 Running Shoe 11.5 Moonrock/Dark Mint**ASICS**$95.74**4.5★1,559 rev](https://www.amazon.com/dp/B0CFNY79LC) [3**ASICS Mens Gel-Contend 9 Running Shoes 7 Piedmont Grey/Black**ASICS**$64.41**4.6★3,750 rev](https://www.amazon.com/dp/B0D3VKXHZ8) [4**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST**ASICS**$69.40**4.5★626 rev](https://www.amazon.com/dp/B0FV6VT9HJ) [5**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey**ASICS**$70.31**4.5★626 rev](https://www.amazon.com/dp/B0FV6V2N4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST**ASICS**$69.40**626 rev7mo ago](https://www.amazon.com/dp/B0FV6VT9HJ) [**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey**ASICS**$70.31**626 rev7mo ago](https://www.amazon.com/dp/B0FV6V2N4H) [**ASICS Mens Gel-Venture 11 Running Shoes 10 Black/Light DUST**ASICS**$69.91**626 rev7mo ago](https://www.amazon.com/dp/B0FTPWW717) [**ASICS Mens Gel-Venture 11 Running Shoes 9.5 Steel Grey/Cloud Grey**ASICS**$70.13**626 rev7mo ago](https://www.amazon.com/dp/B0FTPRZT1X) [**ASICS Mens Gel-Venture 11 Running Shoes 9.5 Black/Light DUST**ASICS**$69.97**626 rev7mo ago](https://www.amazon.com/dp/B0FTP99DCK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST**ASICS**$69.40**4.5★**▲ 27%**](https://www.amazon.com/dp/B0FV6VT9HJ) [**ASICS Mens Gel-Venture 11 Running Shoes 9.5 Black/Light DUST**ASICS**$69.73**4.5★**▲ 27%**](https://www.amazon.com/dp/B0FV73K4X1) [**ASICS Mens NOVABLAST 5 Running Shoes 10.5 /Black**ASICS**$139.76**4.8★**▲ 27%**](https://www.amazon.com/dp/B0FH99DJQT) [**ASICS Mens Gel-Venture 11 Running Shoes 10 Steel Grey/Cloud Grey**ASICS**$69.65**4.5★**▲ 26%**](https://www.amazon.com/dp/B0FV6XLL5Y) [**ASICS Mens Gel-Venture 11 Running Shoes 10 Black/Light DUST**ASICS**$69.91**4.5★**▲ 26%**](https://www.amazon.com/dp/B0FTPWW717)
**~~View all trending →~~**
## **What buyers say about asics gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“Comfortable shoe”*
**Size-Overall**15%
*“Shoes fit well”*
**Exercise/Sports Suitability**9%
*“good for walking”*
**Value For Money**6%
*“Reasonably priced”*
**Quality-Overall**5%
*“Great product as usual”*
**Heel Support**4%
*“The support of the heel is good for him”*
**Cushion**3%
*“Great cushioning”*
**Durability**3%
*“They are durable”*
**Weight Light**2%
*“Lightweight don't slip”*
**Color**2%
*“Love the color”*
### **What buyers complain about **
**Size-Overall**20%
*“the shoe was too short”*
**Durability**9%
*“Falling apart”*
**Quality-Overall**7%
*“Not well made”*
**Comfort-Overall**6%
*“Not very comfortable”*
**Feet Fit**5%
*“narrow toe box”*
**Pain Relief-Overall**3%
*“hurts your feet”*
**Product Condition**3%
*“Not brand new”*
**Cushion**2%
*“No padding in the shoe”*
**Arch Support**2%
*“No arch”*
**Width**2%
*“Not the width Im used to”*
### **Top return reasons **
**Feet Fit**26%
**Size-Overall**24%
**Width**13%
**Length**12%
**Color**6%
**Comfort-Overall**4%
**Advertised Vs Actual Product**3%
**Cushion**2%
**Shape/Style**1%
**Product Condition**1%
## **Common questions**
- **Is asics gel profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 372 tracked products. 57 of 83 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the asics gel niche?**
- 9 brands and 286 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in asics gel?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.6% — above our launch gate.
- **When does demand for asics gel peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the asics gel niche?**
- Listings span $8.98–$206.25; the average listing price is $90.78 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.
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