---
title: "Ash Ketchum Hat — $183K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ash-ketchum-hat"
last_updated: "2026-08-09T14:31:00.481Z"
locale: en
meta:
description: "Niche score 47/100 · $183K/yr market · 470K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $183K/yr market · 470K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ash Ketchum Hat — $183K/yr Amazon US Niche (2026) - Flapen"
---
# **ash ketchum hat**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 53Conversion 24Competition 65Returns 46Price range 78Avg price 89Brand share 20Review moat 86Quality gap 23
**Avg price**
**Great****$20.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****289.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.84–$33.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$183K**
$183K/yr · 470K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ash ketchum hat is a $183K/yr Amazon United States market (470K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–May–Oct. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ash ketchum hat market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$204K–$255K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#19,620**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **72%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**5%**
- Bioworld52% - Pokémon27% - PopCrew5% - The Goozler4% - Arnold Prints4% - e4Hats.com3% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Oct · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ash-ketchum-hat/trend)
## **Top ash ketchum hat search terms**
- **pokemon hat**197K/yr+27.1%1.1% conv. - **ash ketchum hat**69K/yr+14.5%2.5% conv. - **pokemon hats**30K/yr+27.4%0.5% conv. - **pokemon hat kids**23K/yr+35.3%1.9% conv. - **pokemon hat adult**26K/yr+14.0%1.1% conv. - **pokemon cap**12K/yr+31.6%1.2% conv. - **pokemon trainer hat**17K/yr+10.8%1.3% conv. - **pokemon baseball cap**8K/yr+47.0%2.0% conv. - **kids pokemon hat**8K/yr+47.2%1.4% conv. - **pokmon hat**10K/yr+10.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ash-ketchum-hat/search-terms)
## **Top ash ketchum hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioworld Pokemon Pokeball Embroidery Mens Baseball Navy Baseball Cap**Bioworld**$15.44**4.5★254 rev](https://www.amazon.com/dp/B07P938L9G) [2**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)**Pokémon**$16.82**4.4★71 rev](https://www.amazon.com/dp/B0CSG1RPJT) [3**Pokemon Pikachu Big Face Cosplay Embroidered Snapback Cap Hat Licensed Yellow**Bioworld**$21.16**4.7★149 rev](https://www.amazon.com/dp/B0BLNC8PRR) [4**Pokemon Bucket Hat for Kids Unisex Baseball Cap Pikachu Adjustable Strap Trucker Cap Sun Hat for Kids Snapback (Black/Yellow)**Pokémon**$26.03**4.6★525 rev](https://www.amazon.com/dp/B0B4KGZRCS) [5**Bioworld Pokemon Gengar Embroidered Snapback Cap Hat Licensed Purple**Bioworld**$30.05**4.9★760 rev](https://www.amazon.com/dp/B08TBQP23D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Pokeball Baseball Cap Kids Pokemon Summer Peaked Sun Hat Adjustable Black**Pokémon**$18.66**8 rev4mo ago](https://www.amazon.com/dp/B0GP2PZ9FK) [**Bioworld Pokemon Pokeball Black Dad Hat**Bioworld**$19.03**11 rev6mo ago](https://www.amazon.com/dp/B0G8L9QJWN) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)**Pokémon**$16.82**71 rev12mo ago](https://www.amazon.com/dp/B0CSG1RPJT) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Green Bulbasaur)**Pokémon**$16.27**71 rev12mo ago](https://www.amazon.com/dp/B0CSG1TVHW) [**The Goozler Ketchum Halloween Monster Hunter Unisex Adjustable Snap Back Embroidered Flatbill Hat Mens Womens Holiday Cap (US Alpha One Size Red)**The Goozler**$19.22**7 rev1y ago](https://www.amazon.com/dp/B0DJ1JJWD2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Pokeball Baseball Cap Kids Pokemon Summer Peaked Sun Hat Adjustable Black**Pokémon**$18.66**4.7★**▲ 82%**](https://www.amazon.com/dp/B0GP2PZ9FK) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)**Pokémon**$16.82**4.4★**▲ 76%**](https://www.amazon.com/dp/B0CSG1RPJT) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Green Bulbasaur)**Pokémon**$16.27**4.4★**▲ 56%**](https://www.amazon.com/dp/B0CSG1TVHW) [**Bioworld Pokemon Pokeball Black Dad Hat**Bioworld**$19.03**5.0★**▲ 46%**](https://www.amazon.com/dp/B0G8L9QJWN) [**Bioworld Pokemon Gengar Embroidered Snapback Cap Hat Licensed Purple**Bioworld**$30.05**4.9★**▲ 33%**](https://www.amazon.com/dp/B08TBQP23D)
**~~View all trending →~~**
## **What buyers say about ash ketchum hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“the hat is high quality”*
**Size-Overall**22%
*“Great fit”*
**Advertised Vs Actual Product**7%
*“Accurate description”*
**Gifting Purpose**7%
*“Great gift”*
**Shape/Style**5%
*“Nice trucker style hat”*
**Color**4%
*“Good quality and colors”*
**Comfort-Overall**3%
*“Very comfortable hat”*
**Adjustability/Rotatability/Reclining**3%
*“Cute/ adjustable”*
**Stitch/Finish/Polish**3%
*“The stitch quality was better than expected”*
**Strength**3%
*“Keeps it's form well”*
### **What buyers complain about **
**Size-Overall**35%
*“it fits really strange”*
**Quality-Overall**18%
*“Garbage”*
**Stitch/Finish/Polish**9%
*“the stitches were coming undone”*
**Value For Money**8%
*“A little pricey”*
**Smell**3%
*“My hat arrived USED with a terrible smell”*
**Product Condition**3%
*“Not a new hat”*
**Durability**3%
*“it came off in 1 week”*
**Advertised Vs Actual Product**2%
*“the description for Kids is misleading”*
### **Top return reasons **
**Size-Overall**80%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Shape/Style**3%
**Value For Money**2%
**Color**2%
**Material Quality**1%
**Width**1%
**Scratch Resistance**1%
**Product Condition**1%
## **Common questions**
- **Is ash ketchum hat profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 36 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ash ketchum hat niche?**
- 12 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in ash ketchum hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 3.3%.
- **When does demand for ash ketchum hat peak?**
- Demand peaks in Mar–May–Oct; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the ash ketchum hat niche?**
- Listings span $9.84–$33.73; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.
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