---
title: "Aquamarine — $297K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/aquamarine"
last_updated: "2026-08-09T08:19:08.557Z"
locale: en
meta:
description: "Niche score 52/100 · $297K/yr market · 722K searches/yr · $33.37 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $297K/yr market · 722K searches/yr · $33.37 avg price. Soft demand (-45.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aquamarine — $297K/yr Amazon US Niche (2026) - Flapen"
---
# **aquamarine**
**Worth a look**
Shows a sweet-spot price point ($33.37 avg), but soft demand (-45.0% this quarter) keeps it on the watch list.
Market size 51Growth 3Conversion 15Competition 61Returns 58Price range 75Avg price 95Brand share 86Review moat 64Quality gap 70
**Avg price**
**Incredible****$33.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.59–$118.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****959.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$297K**
$297K/yr · 722K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, aquamarine is a $297K/yr Amazon United States market (722K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aquamarine market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$267K–$334K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#2,383**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**49%**
Top 20: 89%
**Top-5 click share**
**48%**
Top 20: 85%
**Open market**
**46%**
- JSJOY18% - Crystal Vibe10% - FANCIME7% - kate spade new york7% - SAMYA6% - Poxtex4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.
40K30KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/aquamarine/trend)
## **Top aquamarine search terms**
- **aquamarine**181K/yr+18.5%0.2% conv. - **aquamarine necklace**146K/yr-44.9%0.3% conv. - **aquamarine bracelet**75K/yr-39.0%0.3% conv. - **aquamarine jewelry**87K/yr-66.7%0.2% conv. - **march birthstone jewelry**57K/yr-78.1%0.2% conv. - **aquamarine stone**26K/yr-20.5%1.4% conv. - **aquamarine pendant**18K/yr-22.5%0.1% conv. - **march birthstone**29K/yr-69.0%0.2% conv. - **aquamarine jewelry for women**23K/yr-73.9%0.0% conv. - **aquamarine crystals**18K/yr-58.0%2.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/aquamarine/search-terms)
## **Top aquamarine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$44K20%$59K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JSJOY Simple Birthstone Bracelet Birthday Gifts March Birthstone Bracelets for Women Aquamarine Bracelet for Mom Her Wife Bracelets Friendship Gifts**JSJOY**$12.10**4.3★291 rev](https://www.amazon.com/dp/B0CSFKGPWP) [2**Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types**Crystal Vibe**$20.10**4.4★162 rev](https://www.amazon.com/dp/B09V4P51CG) [3**kate spade new york My Love Heart Pendant March One Size**kate spade new york**$55.03**4.7★182 rev](https://www.amazon.com/dp/B09NVVRV2T) [4**FANCIME Aquamarine Cross Necklace For Women Sterling Silver Birthstone Necklace Aquamarine Heart Cross Pendant March Birthstone Jewelry Gifts Valentines Day Gifts for Women**FANCIME**$45.51**4.6★1,261 rev](https://www.amazon.com/dp/B07TKDS4VR) [5**SAMYA Aquamarine Necklace - 4X2mm Beads Blue Beaded Necklace for Women Aquamarine Jewelry for Women with Gold-Plated Oval Clasp 18 Length**SAMYA**$23.46**4.2★31 rev](https://www.amazon.com/dp/B0GZTZL33W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SAMYA Aquamarine Necklace - 4X2mm Beads Blue Beaded Necklace for Women Aquamarine Jewelry for Women with Gold-Plated Oval Clasp 18 Length**SAMYA**$23.46**31 rev2mo ago](https://www.amazon.com/dp/B0GZTZL33W) [**ALFISO Beaded Necklace for Women Boho Blue Gemstone Choker for Summer Beach Outfits Handmade Natural Stone Beaded 5 * 8 mm Necklaces for Layering Trendy Jewelry Gifts for Mothers Day**ALFISO**$18.92**6 rev4mo ago](https://www.amazon.com/dp/B0GT2X87C9) [**Yaresul 1.25ct Created Aquamarine Ring for Women Sterling Silver Light Blue Heart Ring for Womens Aquamarine Promise Ring March Birthstone Jewelry Token of Love Gifts Size 7**Yaresul**$26.18**1,125 rev8mo ago](https://www.amazon.com/dp/B0G3PYQVXD) [**ETERMBOL March Birthstone Bracelets for Women Sterling Silver 7 Inch Infinity Aquamarine Tennis Bracelets Wedding Anniversary Birthday Jewelry Gifts for Women Wife Girlfriend Mom Her**ETERMBOL**$73.30**2 rev8mo ago](https://www.amazon.com/dp/B0FZT6DLLS) [**Watforsh Silver Plated Aquamarine Light Blue Crystal Adjustable Necklace Teardrop Pendant Birthstone Chain Cubic Zirconia Thin Necklace for WomenSmallAquamarine**Watforsh**$14.08**10 rev9mo ago](https://www.amazon.com/dp/B0FXM1T5H2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SAMYA Aquamarine Necklace - 4X2mm Beads Blue Beaded Necklace for Women Aquamarine Jewelry for Women with Gold-Plated Oval Clasp 18 Length**SAMYA**$23.46**4.2★**▲ 227%**](https://www.amazon.com/dp/B0GZTZL33W) [**ALFISO Beaded Necklace for Women Boho Blue Gemstone Choker for Summer Beach Outfits Handmade Natural Stone Beaded 5 * 8 mm Necklaces for Layering Trendy Jewelry Gifts for Mothers Day**ALFISO**$18.92**3.9★**▲ 214%**](https://www.amazon.com/dp/B0GT2X87C9) [**ETERMBOL March Birthstone Bracelets for Women Sterling Silver 7 Inch Infinity Aquamarine Tennis Bracelets Wedding Anniversary Birthday Jewelry Gifts for Women Wife Girlfriend Mom Her**ETERMBOL**$73.30**5.0★**▲ 208%**](https://www.amazon.com/dp/B0FZT6DLLS) [**Yaresul 1.25ct Created Aquamarine Ring for Women Sterling Silver Light Blue Heart Ring for Womens Aquamarine Promise Ring March Birthstone Jewelry Token of Love Gifts Size 7**Yaresul**$26.18**4.6★**▲ 198%**](https://www.amazon.com/dp/B0G3PYQVXD) [**Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace**Hidepoo**$34.58**4.3★**▲ 181%**](https://www.amazon.com/dp/B0BTYW4ZRP)
**~~View all trending →~~**
## **What buyers say about aquamarine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The quality feels solid”*
**Color**26%
*“colors are so pretty”*
**Size-Overall**8%
*“Nice size but”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Gifting Purpose**4%
*“Gave it to my mother in law for her birthday she loves it”*
**Durability**4%
*“is durable”*
**Value For Money**3%
*“Reasonable price”*
**Ease Of Use**3%
*“Very elegant and simple”*
**Precious Gemstone**2%
*“The blue stones are stunning”*
**Brightness/Shine/Glow**2%
*“A little bright for aquamarine”*
### **What buyers complain about **
**Color**26%
*“Ugly color”*
**Size-Overall**17%
*“Bigger than I thought it would be”*
**Advertised Vs Actual Product**15%
*“Not as described”*
**Quality-Overall**11%
*“Poor quality aquamarine stone. Was not allowed to return because of food quality issue Are you serious?!”*
**Value For Money**3%
*“looks more expensive than it was”*
**Chain/Key Quality**3%
*“The chain broke in one day”*
**Thin**2%
*“Super thin and not of good quality”*
**Durability**2%
*“Broke instantly”*
**Smell**2%
*“Has an aweful chemical smell to it”*
**Precious Gemstone**1%
*“The stone was not clear stone”*
### **Top return reasons **
**Size-Overall**30%
**Color**25%
**Advertised Vs Actual Product**15%
**Quality-Overall**8%
**Chain/Key Quality**4%
**Metal Authenticity**3%
**Neck Fit**2%
**Durability**2%
**Defective Material/Parts**2%
**Value For Money**1%
## **Common questions**
- **Is aquamarine profitable to sell on Amazon United States?**
- The niche generates $297K/yr across 32 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the aquamarine niche?**
- 29 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in aquamarine?**
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
- **When does demand for aquamarine peak?**
- Demand peaks in Mar–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the aquamarine niche?**
- Listings span $5.59–$118.52; the average listing price is $33.37 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.
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