---
title: "Search terms — apres ski - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/apres-ski/search-terms"
last_updated: "2026-07-21T06:42:11.383Z"
locale: en
meta:
  description: "soft demand (-97.1% this quarter) — apres ski doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-97.1% this quarter) — apres ski doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — apres ski - Flapen"
---

# **apres ski**

**Skip it**

Soft demand (-97.1% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 0Conversion 14Competition 94Returns 10Price range 59Avg price 95Brand share 95Review moat 47Quality gap 55

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$33.55**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Good****$12.14–$155.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$267K**

$267K/yr · 730K searches

**Review moat**

**Okay****1,773.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.6%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-97.1%**

90-day search growth — must beat 0% to launch