---
title: "Anxiety Costume — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/anxiety-costume"
last_updated: "2026-08-09T13:36:37.219Z"
locale: en
meta:
description: "Niche score 43/100 · $15K/yr market · 141K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $15K/yr market · 141K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anxiety Costume — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **anxiety costume**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 12Conversion 6Competition 63Returns 11Price range 84Avg price 92Brand share 66Review moat 95Quality gap 92
**Review moat**
**Incredible****92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$21.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.60–$48.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$15K**
$15K/yr · 141K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, anxiety costume is a $15K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anxiety costume market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#8,569**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **40%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**30%**
- JQAKFIY29% - WHGAW11% - Deerose9% - itswordpiz8% - Disguise7% - FINASKASU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -26.2% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 168.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/anxiety-costume/trend)
## **Top anxiety costume search terms**
- **anxiety costume**29K/yr+1.5%1.4% conv. - **anxiety inside out costume**14K/yr-23.6%2.8% conv. - **anxiety costume adult**55K/yr-48.6%2.0% conv. - **inside out anxiety costume**15K/yr-25.8%1.5% conv. - **inside out anxiety costume adult**7K/yr-25.9%0.8% conv. - **anxiety inside out costume adult**4K/yr+11.8%0.0% conv. - **anxiety halloween costume women**4K/yr+238.5%2.3% conv. - **anxiety inside out 2 costume**8K/yr-78.3%2.4% conv. - **anxiety costume women**5K/yr-68.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/anxiety-costume/search-terms)
## **Top anxiety costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4616%$9229%$1K12%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out**WHGAW**$15.60**4.5★7 rev](https://www.amazon.com/dp/B0FQ3WRQJZ) [2**JQAKFIY Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress XL**JQAKFIY**$30.21**3.6★5 rev](https://www.amazon.com/dp/B0DHRYRK71) [3**Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L**Deerose**$16.32**4.1★170 rev](https://www.amazon.com/dp/B0FHPSKJQG) [4**Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L**JQAKFIY**$32.30**4.3★15 rev](https://www.amazon.com/dp/B0DHRXYL6M) [5**itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up**itswordpiz**$9.60**4.1★48 rev](https://www.amazon.com/dp/B0FJF2THDL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out**WHGAW**$15.60**7 rev10mo ago](https://www.amazon.com/dp/B0FQ3WRQJZ) [**itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up**itswordpiz**$9.60**48 rev10mo ago](https://www.amazon.com/dp/B0FJF2THDL) [**Sun-Staches Anxiety Glasses | Inside Out Official Costume Accessory | One Size Fits Most**Sun-Staches**$14.99**147 rev11mo ago](https://www.amazon.com/dp/B0FM9R64ZB) [**Toulite Halloween Cosplay Emotion Orange Knitted Hat with Wigs Hair for Halloween Role Playing Inside Costume Party Supplies**Toulite**$10.91**3 rev11mo ago](https://www.amazon.com/dp/B0FL7R4725) [**Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L**Deerose**$16.32**170 rev11mo ago](https://www.amazon.com/dp/B0FHPSKJQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L**JQAKFIY**$32.30**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DHRXYL6M) [**Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress S**JQAKFIY**$28.35**3.6★**▲ 1000%**](https://www.amazon.com/dp/B0DHRTQDSL) [**Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume M**JQAKFIY**$32.01**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DM1DYX6T) [**Tutus for Women Adult Tutu Tulle Skirts Costumes for Women 5 Layered Womens Purple Tutu Skirts for Girls Teens Halloween Ballet Minion Sexy Witch Purge Mario Mike Wazowski Sully Cookie Monster Crayon**BFONS**$10.69**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0CJX3Z158) [**Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(XL Black)**Disney**$17.80**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DDMPM74Z)
**~~View all trending →~~**
## **What buyers say about anxiety costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“True to size”*
**Color**25%
*“The colors are spot on like the character”*
**Material Quality**8%
*“The material is good”*
**Shape/Style**8%
*“sexy”*
**Comfort-Overall**8%
*“comfortable”*
**Soft Feel**6%
*“But it was soft”*
**Quality-Overall**6%
*“Quality was okay”*
### **What buyers complain about **
**Quality-Overall**21%
*“It wasnt made well”*
**Size-Overall**15%
*“runs very small”*
**Adhesion/Stickiness**13%
*“The eyes and eyebrows didnt stick, I ended up having to take it into work and hot glue it”*
**Comfort-Overall**13%
*“The headband is metal and very uncomfortable”*
**Durability**13%
*“kept falling off”*
**Stretchability/Expandability/Elasticity**8%
*“The XL runs very small with no stretch to the fabric”*
**Machine Wash Suitability**6%
*“it started to crack after 1 wash”*
### **Top return reasons **
**Size-Overall**44%
**Length**9%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Waist Fit**4%
**Adhesion/Stickiness**4%
**Quality-Overall**3%
**Chest Fit**3%
**Print Quality**3%
**Color**3%
## **Common questions**
- **Is anxiety costume profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the anxiety costume niche?**
- 18 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in anxiety costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 8.9% — above our launch gate.
- **When does demand for anxiety costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 168.0× the quietest.
- **What does it cost to enter the anxiety costume niche?**
- Listings span $9.60–$48.78; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.
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